Guangzhou Faman'er Garment Co., Ltd. is a modern enterprise specializing in the design, production and marketing of women's underwear. Its leading products include bra, underpants, thermal underwear, seamless body underwear, home clothes, pajamas, swimwear and other full range of underwear products, among which the adjustable underwear is the main product of the company. Since its listing, Guangzhou Faman'er Garment Co., Ltd. has been adhering to the principle of serving women and adhering to the "creation of elegant women" person ”Our concept is committed to the cause of beautiful body and caring for women. As a comprehensive enterprise, on the one hand, the company implements the positioning at home and abroad, advocates the international strategy, and regularly participates in the world's large-scale international underwear exhibitions in Paris and Lyon, China's Beijing Fashion Expo, Shenzhen Underwear Expo, etc; At the same time, the design team will be organized to visit Europe irregularly to absorb international design concepts and fashion elements in a timely manner and continuously inject them into product research and development and production; And has established long-term cooperation relations with many famous underwear brands in the world; On the other hand, the company constantly hones its internal skills and improves its management level to enhance its competitiveness.
At the beginning of 2008, the brand Farmanl of Guangzhou Farmanl Garment Co., Ltd. formulated the business strategy of "consulting+experience marketing" for the terminal market, vigorously advocated the chain business model of "Farmanl underwear experience hall", and proposed the "5S" sales concept in China. Today, the company has established a mature chain monopoly brand system, including high-end unified store image design, qualified logistics distribution channels, and professional and comprehensive after-sales tracking service system. At the same time, cooperate with the continuous brand promotion investment, and vigorously promote through the network, plane, outdoor and other media to establish a brand and improve/increase the popularity of products in each franchise store. So far, the company has integrated a set of "" system that can be copied by terminal stores, and output the whole store to ensure that the dealer's cashier is large Support. Based on the present and looking forward to the future, Guangzhou Faman'er Garment Co., Ltd. is committed to the development direction of "people-oriented, pursuit of excellence, improvement of humanized dressing taste, and creation of elegant women". Under the diversified strategy, Farmanl will create more beauty and elegance for women. At the same time, we are committed to building a domestic strong The potential underwear terminal sales system has become a new model of domestic underwear chain take the lead The.
Franchise conditions:
1. Recognize the corporate culture and business philosophy of Farmanl, and be enthusiastic about the development of the brand cause of Farmanl.
2. Have a certain brand management concept and rich market management experience.
3. Have certain financial strength, business reputation and business quality.
4. With brand management philosophy and strong enterprise.
5. It can provide stores in the local prosperous commercial sections, with an area of more than 15 square meters.
Brand support:
Market improvement/increase: ensure the supply of goods and huge capacity.
Brand support: based on the local, international.
Product support: designed by teachers and carefully customized.
Advertising support: unify the image and enjoy the success.
Marketing support: three-dimensional marketing, timely promotion.
Distribution support: One stop throughout the whole journey, independent choice.
Supervision and support: regular tour, two-way interaction.
Comparison Table between Farmanl Experience Hall and Ordinary Underwear Shop
Farmar Cashier Analysis