Brand name |
Miou frozen yoghurt |
Investment amount |
20~50 ten thousand |
date of establishment |
2017-04-13 |
Total number of stores |
ninety |
Business scope |
Fruit drinks and desserts | Suitable for people |
Free entrepreneurship |
Franchise region |
whole country |
Whether there is regional authorization |
yes |
Origin of the brand |
Italy |
contract period |
3-5 years |
Training period |
Not less than 5 days |
Royalties |
5000 yuan |
Requirements for business conditions |
|
bond |
RMB 30000 |
Franchise fee |
RMB 10000 |
|
|
Miou frozen yoghurt joined details
Mi'ou frozen yoghurt European frozen yoghurt
Leading New Fashion Frozen Yogurt to Join the Leading Brand
Europe is developing and popular. The creative inspiration originates from Italy, and many cities in China are expanding
Frozen yoghurt was introduced into New England as early as the 1970s. It was called "Frogut" and developed and widely welcomed in Europe. Originating from the Italian brand, the creative inspiration adheres to the product concept of "nature, health and low fat", constantly creates research and development, and optimizes and improves the frozen yogurt technology.
Mi'o brand name entered, and quickly set off a trend of frozen yoghurt everywhere with a brand integrating delicacy, health, creativity and love.
At present, Mi'o brand has developed to Beijing, Shanghai, Tianjin, Shandong, Inner Mongolia and other cities, and plans to expand its stores in Singapore, Indonesia, Thailand and other Southeast Asia. The Group plans to open 1000 stores in the Asian market, so that food lovers can wait and see.
The frozen yoghurt market is large, the rising trend continues to be obvious, and the domestic development prospect is huge
In the global dairy development pattern, Europe has opened up a very good market for frozen yogurt and frozen sweets. In 1999, the total sales exceeded 6.5 million tons, equivalent to a per capita consumption of 16.8 kg. In Western Europe, Germany is the largest market for frozen sweets, with a consumption of 2.17 million tons in 1999; 1.45 million tons in France; Spain has 626000 tons. The sales volume of frozen yoghurt in Western Europe is 3907 tons, and the growth rate is very fast. The flavor frozen yoghurt is growing fast, with an annual sales growth rate of 13.7%. Interestingly, flavor frozen yoghurt accounts for a large proportion in the Italian market, accounting for 27% of the market in 1999, while original frozen yoghurt only accounts for 14.4% of the market. In the US market, the production of frozen yogurt accounted for 10% of the total production of frozen sweets, and its total sales increased by 25% to more than 300 million US dollars. It is expected that the whole frozen yogurt market, especially those low-fat products. It will continue to show an obvious upward trend in the future.
As a kind of frozen food, flavored frozen yoghurt has emerged consumer demand. Since its opening in 2012, Miou frozen yoghurt brand has shown its strong consumption demand and constantly refreshing turnover, which shows the strong vitality of its brand and market. With the further expansion of its brand and region, as well as the continuous improvement of consumers' brand awareness, the frozen yogurt market and its industry leading brands will gain great development prospects.
Miou frozen yoghurt joined advantage
It is processed by Italian soft ice machine ICESTEEM, with high expansion rate, ensuring the pure and delicate taste and quality of the product. Barbie, a world jam brand, uses fresh jam to dress frozen yoghurt in a festive attire. The gorgeous and shiny appearance hides more luxurious quality. Mi'ou frozen yoghurt store's "fresh-keeping every second" plan - starting from the production of raw materials of frozen yoghurt, it is carefully produced to ensure that every cup of frozen yoghurt in the hands of customers has a fresh taste. Miou frozen yoghurt strictly implements three standardization: logistics production standardization, production equipment standardization, and store sales standardization.
1. Site selection evaluation: Our site selection team will assist and guide you to evaluate the stores selected in your agreement area, and select stores with the largest visual advantages and business opportunities to improve brand awareness and turnover.
2. Unified supply chain arrangement: In order to ensure the high quality of Miou frozen yogurt products, we provide you with professional quality control standards for fresh fruits. Miou frozen yoghurt provides franchisees with one-stop supply of packaging materials, auxiliary materials and all production equipment.
3. Professional training support: professional training provided by the headquarters, you will master how to purchase, control inventory, manage employees and use terminals to complete transactions. In the actual operation process, our operation supervisors and customer service personnel will constantly communicate with you and provide you with hands-on advice and guidance at any time.
4. Marketing and promotion support: new media, internet, print promotional materials, customer experience activities and other ways to promote brand communication and experience of Miou frozen yogurt in "fresh", "delicious", "healthy" and "fashionable", and continue to attract a large number of fresh customer groups. In addition, we will regularly and irregularly organize various promotional activities to provide publicity and activity plans for franchise stores.
5. System support: Mi'o frozen yoghurt is committed to providing franchise stores with a fast in store operation system. You can use the system to deal with channel procurement, reasonable inventory control, employee management and customer transactions.
6. Creation and R&D support: according to the market needs and various marketing activities, the creation and planning of products are carried out. In addition to the creation and R&D of healthy frozen yoghurt, it also includes the exploration and R&D of product lines such as milkshakes, takeout boxes and fresh fruit salad, so that consumers can easily enjoy the super value of Mi'ou frozen yoghurt every day.
7. Expansion opportunities: Miou frozen yoghurt provides you with the strategy of urban regional franchise mode. This policy allows you to open multiple direct chain stores and sub license multiple franchise stores in a city area, and optimize and utilize various mature business methods to create large market shares and achieve business goals.
Miou frozen yoghurt joined technological process
1. Telephone or website consultation, preliminary understanding of brand and project
2. Request and acquisition of franchise related materials
3. Visit the headquarters of the company to determine the intention and scheme of joining, sign the joining contract and relevant funds
4. The operation headquarters of the company sends professionals to the customer's local site to determine the store
5. The operation headquarters of the company headquarters will provide free decoration design for customers
6. The customer starts decoration according to the design scheme, and at the same time, sends personnel to the headquarters for technical learning
7. After the decoration of the store is completed, the operation headquarters of the company headquarters sends the brand master to the customer's store for guidance before opening
8. The operation headquarters of the company's headquarters will do a good job of planning and publicity for customers before opening
9. Officially opened, the operation supervisor tracks the store operation in real time
Miou frozen yoghurt Franchise conditions
1. Is a lawful citizen of the People's Republic of China;
2. Have some operating funds and have a strong interest in the industry;
3. Have a positive and qualified attitude, have the confidence to open a store and do business, can seriously understand the company's headquarters projects, can work down-to-earth, and have the correct concept of entrepreneurship and alliance;
4. Recognize the brand and project of the company headquarters, and be willing to grow with the company headquarters;
5. Accept the formal training and guidance from the company headquarters, understand and actively cooperate with the company headquarters in implementing the market operation strategy;
6. Agree with the corporate culture and brand strategy of the company's headquarters, adopt formal means to operate, abide by discipline and laws, love the company's headquarters, and be a conscientious catering practitioner;
7. Conscientiously maintain the brand of the company's headquarters and the reputation of franchise stores, and prohibit doing anything detrimental to the image of the company's headquarters.