1、 Core advantages: exquisite and pure German style;
Exquisite workmanship and rich connotation. In addition to the geometric meaning of precision, accuracy and precision, it also includes the meaning of exquisite and perfect technology; More importantly, it also includes the meaning of elaboration and refinement, which integrates a lot of efforts and feelings of designers and manufacturers.
2、 Outstanding advantages: exquisite, beautiful, workmanlike and skillful
Precision: high quality, very precise in geometry
Beauty: Exquisite and durable, well designed and well matched, bearing the feelings and painstaking efforts of the designer
Workmanship: exquisite workmanship, exquisite and perfect workmanship
Clever: functional, practical, comprehensive consideration from conceptual design to mass production, carefully designed product itself and manufacturing process, green, healthy, low-carbon and environmentally friendly
3、 Seven functions:
1. Storage system: kitchen is divided into kitchen appliance storage area, food storage area, preparation area, cleaning area, cooking area, wardrobe is divided into hanging area, stacking area, underwear area, footwear area and bedding area
2. Health system: disinfection function, insect and cockroach prevention function, water purification system
3. Private system: safe function, hidden cabinet function, underwear storage cabinet
4. Exhaust and ventilation system: exhaust, make-up air purification, temperature regulation, energy saving and consumption reduction
5. Lighting system: console lighting, wardrobe lighting, drawer lighting
6. Human power assistance system: intelligent drawer opening and closing system, intelligent hanging cabinet door turning system, console adjustment system
7. IoT system: AV entertainment system, network control system
4、 9 Pure standard:
Pure environmental protection, pure quality, pure gold service,
Pure design, skilled craftsmanship, pure style,
Pure solid hardware, pure full waterproof, pure good price.
5、 Service advantage: cloud home service platform
1. For dealers - "one terminal is all settled", one terminal (IPAD) can easily and conveniently handle all business and trade affairs between dealers and headquarters.
2. For consumers - "exactly what I want", the cloud design system enables consumers to immediately get home design solutions that meet their expectations.
3. For managers - "Everything is under control", managers can easily understand the real-time report of orders throughout the system.
6、 Professional advantages: background strength, production equipment, professional team
1. It has three major production bases, Zhongshan, Dongguan and Nanhai,
2. Fully imported flexible information production line,
3. Professional manufacturing and management team has improved/increased product delivery.
7、 Investment promotion support: various investment promotion support, front-line consumer brands, and future opportunities
1. Brand support
First tier consumer brands, the Group holds various fashion conferences and designer activities every year with domestic and foreign household media (Sina, Sohu, NetEase, Phoenix, Soufun, CASA, Colorful, Ruili, etc.), and cooperates with CCTV and more than 30 satellite TV stations nationwide to carry out brand communication and other in-depth promotion, such as event promotion, public service promotion, etc.
2. Store support
Perfect brand identification system: the national unified nature colani brand logo and VI image, the national unified store decoration, unified training, unified planning, assistance in store site selection and field investigation, providing design scheme according to store location and area, and providing design orders for samples, store decoration construction guidance, Sample installation and soft decoration designers design and create the soft environment of the exhibition hall.
3. Training support
1) Before opening, we went to the business school of the training base of Nature Kelani Home Furnishing Co., Ltd. for systematic training in many aspects and at many levels, which made professional knowledge, communication skills, management ability and personnel quality rapidly improved.
2) Sales training on product knowledge, product pricing, contract signing, customer communication and service of shopping guides;
3) Systematic training on product specification, measurement, design drawing, etc. for designers;
4) Promotion training for promotion personnel, development and maintenance of designers of home decoration companies, and how to carry out project channels;
5) Installation skills, map reading and maintenance training of installation personnel, and participation in actual installation training;
6) Store management, order management, customer service and other special training;
7) Every year, Kolani will irregularly organize comprehensive or special training in the nature Kolani training base to improve business, marketing and management capabilities. According to the application of the franchise partner, Kolani will send professionals to local organizations to organize targeted business capability training.
4. Management operation support
1) The preparation of the organizational structure, job responsibilities and behavior standards, the formulation of workflow, salary system, assessment, reward and punishment system and other management systems of the franchise partners;
2) Implement the management mode of standardized stores, and provide various forms and texts required for daily standardized operation;
3) Compilation and sharing of operation cases of the members of the franchise partners in the system;
4) Franchise partners hold key marketing activities, guidance and implementation on store celebrations, 315, May Day, National Day, New Year's Day and other holidays;
5) Professional marketing guidance, our domestic professional full set of sales training materials provide professional guidance and necessary training support for the franchise partners. The company's dozens of marketing irregular visits and exchanges, guidance and support, help dealers cooperate to provide operational support, and solve various problems restricting development;
5. Market support and regional protection
1) Implement regional protection and franchise, and have a strict mechanism to prevent and control goods fleeing;
2) Each franchise partner customizes a special advertising promotion plan and abundant product materials and posters;
3) Set up a customer manager, conduct front-line management, respond quickly and deepen service;
4) According to the performance assessment of the franchise partners, the franchise partners are subject to preferential policies for sales ratio and reimbursement policies for marketing expenses such as brand development funds.