About the Company
Dansger Fashion is one of the subordinate brands of Hong Kong Dansger International Fashion Group. Dansger brand landed in the mainland in 2001 and was registered as Shenzhen Dansger Garment Co., Ltd. The company's brands include Dansger and MOOROOM. The company strives to create a competitive fashion women's clothing brand, a dynamic and fashionable office environment, and a design team with vitality and founding spirit. It is an enterprise integrating clothing design, production and sales, with advanced management concepts and profound cultural heritage.
As a French brand that leads the way to international fashion and has unique taste, it pursues a spirit, a philosophy of life, self-confidence and happiness, fashion and romance in addition to its relentless investment in and research and development of women's clothing style and texture.
Over the past 13 years, the influence of Danziger women's clothing has penetrated into the lifestyle of contemporary fashion pioneers, with more than 30000 loyal customers, more than 40 self run stores, more than 170 agency stores, and more than 100 cities and regions across the country.
About brand
Danziger's high-quality life and unlimited pursuit of beauty are accurately refined by designers, which is the mysterious and independent temperament of France. Fashionable, elegant and independent, even among countless people, they can show their uniqueness.
Proud women, maverick temperament. Everything in the hands of calm, also static and dynamic balance.
A confident woman can always show her true self in every detail, because they never stop exploring their true self.
Obsessed with individuality and emphasizing women. The splicing and matching of materials and colors of different textures show other design inspiration in the urban style. The spread of color freely swims between black and white, and the slim cut curls out of pride.
Balance, gradually refining between static and dynamic. There is no unease of avant-garde, no regularization of professionalism, sensitive to the boundary between nature and fashion in the choice of color and fabric, and the independence and self-confidence of urban women are implicit in the ease and sweetness.
Danshiger, born of his independent personality, after hitting the noisy city, leaped out of his exclusive charm and traveled between the East and the West, low-key, but with ease.
DANSGER
2014 SPRING/SUMMER Design Concept
One color, one mood
One dress, one taste
One kind of collocation and one kind of attitude
The rapid pace of urbanization leads people into a helpless blind obedience. The similar and kitsch urban life mode makes us deeply panicked and bored. Therefore, people will be eager to live a simple life, pursue simple happiness, release pressure and relieve depression.
Now we are in a mess, impetuous mind, environmental damage, lack of resources, financial tsunami
We long for the escape of our souls
We refuse to be different
We resist destruction
In the spring and summer of 2014, we will continue to move forward and look for a utopia... This is a good spiritual realm that can only be found in the pure nature and basic elements.
With gorgeous colors as the main color, silk and cotton are selected to create a simple, simple and integrated feeling. Expect to reach an orderly state.
Danziger Women's Wear Franchise Brand positioning:
Fashionable, unrestrained, elegant and energetic commuter clothes for urban women
Designed for women who are strong, independent and confident
Promote an independent, free, positive and optimistic attitude towards life, and dare to challenge yourself
Clothing contains silent arrogance and self-confidence, describing a free and distinctive lifestyle