Establishment of brand model, creating a new pattern of tea industry
Business choice, in addition to the feasibility of business operation, more importantly, choose partners who can provide developmental management services, and brand businesses with full development prospects;
In addition to the strength of the enterprise, the brand character is more important; Just like personality and moral character, it determines whether the business cooperation can be united and harmonious, and whether the business development can be thriving and the foundation can be evergreen.
The brand model defines who we focus on and what business we do? From the very beginning of the founding of Dajianfeng Tea, this concept has been clearly defined, and as a strategic blueprint, it will remain unchanged, namely:
Value oriented, aiming at the majority of tea consumption groups, with the whole process professional tea consumption service of "respecting customers as relatives", the value of the service will be greatly increased to give back to consumers, lead the way to affordable, healthy and green tea life, and build an advanced affordable tea brand of "consensus".
The concept of green operation in the whole industry chain, and establish the standard of super value good tea in the tea industry; Build the brand value and social value of everyone's tea with a highly green and responsible corporate citizen attitude.
This definition determines that everyone will establish the tea brand operation mode, and even develop the new business model of the tea industry.
This definition also determines the basic definition and brand mission of the "everyone tea" brand.
It is our mission and dream to establish a brand model, guide the change and development of the tea industry, and create a new pattern of the tea industry. To achieve it, we need not only vision, courage and boldness, but also deep strategic thinking, unswerving determination and solid comprehensive strength of the enterprise.
We use three "benefits" to declare the basic spirit of our enterprise, and ensure that the product quality, management and service, and brand business are all right.
"Win win for society, customers and enterprises" is our business philosophy. We advocate and adhere to the green operation of the whole industrial chain, and take "only selling good tea, not selling packaging" as the core sales concept of everyone's tea. We advocate the concept of affordable, low-carbon, and environmentally friendly tea life, and at the same time, we should be a corporate citizen with high responsibility while providing people with good tea that is worth more.
Value oriented, everyone's tea will not only build an industrial structure with production supply chain industry and brand operation industry as the core, but also build a business community and development community with business partners to create value and share value.
Tea industry has a long history of "Hengyang industry", while tea industry is still a "sunrise industry". With a market space of hundreds of billions, the tea industry brands are scattered. Of course, it is not the vitality of the tea industry that restricts and hinders the rapid development of the industry, but the business model of tea business.
"Firewood, rice, oil, salt, soy sauce, vinegar and tea", which was originally a necessity of life, is now regarded as a luxury business gift. High packaging has replaced the quality of tea, raising the benchmark threshold for tea consumption.
What we need to do is to subvert this illogical commodity model, restore the true color of tea, and build a good tea brand that everyone deserves to enjoy.
Such a brand is a respectable brand, and such a brand cause is a respectable cause.