Dai Qi Underwear franchise Development history:
Entered the market in March 2012
In March 2012, the R&D center was established in Seoul, South Korea
In April 2012, the regional operation headquarters was established in Shenzhen
In December 2012, the number of franchise stores exceeded 100
In May 2013, DaiQi brand was invited to participate in the "8th Shenzhen Underwear Exhibition"
In May 2013, DaiQi brand won the "2012-2013 Top Ten Potential Awards in Underwear Industry"
In July 2013, it was selected by Hong Kong Runfeng (International) for wisdom, and selected by strategic wisdom
Guangxi Branch was established in August 2013
In September 2013, the number of franchise stores exceeded 200
Hubei Branch was established in November 2013
In January 2014, DaiQi Brand Retail Management Business School was officially founded
In May 2014, DaiQi brand was invited to participate in the "9th Shenzhen Underwear Exhibition"
In May 2014, DaiQi brand won the "2013-2014 annual cutting-edge brand award in underwear industry"
In August 2014, the number of franchise stores exceeded 300
Jiangsu Branch was established in September 2014
DaiQi Smart Choice Advantages:
1、 Policy support advantages: 0 franchise fee, ultra-low factory price supply, delivery rack, on-site supervision, free opening gift package, return and replacement
2、 Capacity scale advantage: capacity support for self owned core factory with 10000 employees
3、 Product R&D advantages: Korean original design, 12 categories covering all female consumers
4、 Brand communication advantages: celebrity endorsement, brand strategy
5、 Operation management advantage: brand management advantage of talent gathering and coaching
6、 Advertising advantages: three-dimensional delivery mode with multiple aspects and perspectives to quickly build brand awareness
7、 Advantages of logistics distribution: online ordering platform supports 24-hour automatic sorting, so that orders can be placed without worry
8、 Service support advantages: the whole store outputs and supervises the store to provide 360 ° nanny service
9、 Advantages of product update and exchange: weekly new return and exchange, control inventory, greatly reduce
10、 Advantages of business model: unique fast fashion and high popularity model, which builds brand influence with scale, standardization and intensification
Dai Qi Underwear franchise Brand presentation:
Underwear franchise Analysis of smart choices:
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Major investment projects
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Business items
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Club
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Standard store
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Image store
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Flagship store
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|
Sales analysis
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Daily number of customers
|
forty
|
sixty
|
eighty
|
one hundred
|
|
Turnover rate
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zero point three
|
zero point three five
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zero point four five
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zero point five
|
|
Average customer price
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one hundred
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one hundred and twenty
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one hundred and fifty
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two hundred
|
|
Average daily sales
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one thousand and two hundred
|
two thousand five hundred and twenty
|
five thousand and four hundred
|
ten thousand
|
|
Average monthly sales
|
thirty-six thousand
|
seventy-five thousand and six hundred
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one hundred and sixty-two thousand
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three hundred thousand
|
|
Expense cost
|
Amortization of image decoration (month)
|
one thousand
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one thousand and five hundred
|
two thousand and five hundred
|
three thousand and five hundred
|
|
Finished product (month)
|
fifteen thousand four hundred and twenty-nine
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thirty-two thousand and four hundred
|
fifty-nine thousand four hundred and twenty-nine
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one hundred and twenty-eight thousand and seven hundred
|
|
Store rent (month)
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five thousand
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ten thousand
|
thirty thousand
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fifty thousand
|
|
Water, electricity and miscellaneous charges (month)
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five hundred
|
six hundred
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eight hundred
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two thousand
|
|
Guide salary (month)
|
four thousand and five hundred
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six thousand
|
nine thousand
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eighteen thousand
|
|
Industrial and commercial tax expense (month)
|
four hundred
|
six hundred
|
eight hundred
|
one thousand and five hundred
|
|
Smart choice and operation
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Monthly average net cash receipts
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nine thousand one hundred and seventy-one
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twenty-four thousand and five hundred
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forty-nine thousand four hundred and seventy-one
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ninety-six thousand and three hundred
|
|
Annual net cash receipts
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one hundred and ten thousand and fifty-two
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two hundred and ninety-four thousand
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five hundred and ninety-three thousand six hundred and fifty-two
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one hundred and fifteen thousand five hundred and sixty zero
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Culture Introduction of Daiqi Underwear Company ：
corporate culture
Mission - create a win-win space. We are committed to building a career platform for employees and enterprises to grow and develop together, providing space for employees to display their ambitions, realize their dreams, win wealth and social respect, so that everyone can enjoy the success of their career and the happiness of their work!
Values - employees are the strategic partners of the enterprise. We uphold the spirit of loyalty and cooperation in advancing and retreating together with the enterprise, emphasize common cause and common achievement, strive to create "Deqi" millionaires and multimillionaires, jointly achieve the future, and do our best to create cost value for employees and customers.
The long-term goal of the enterprise is to build a strong brand of fast fashion underwear and a leading team.
The morality of the enterprise - honesty, justice, dedication and integrity.
The slogan of execution: Be diligent, fast, persevere, never find excuses!
Enterprise spirit
Virtue: Be lenient towards others and be strict with yourself; What you do not wish upon yourself, extend not to others.
Wisdom: Look far ahead, change with change, dare to create and create opportunities.
Courage: Think what others don't think, do what others don't do, dare to take responsibility, dare to correct mistakes.
Toughness: Don't let go of the target, and try every possible way to achieve success. Don't make excuses for failure, just find ways for success.
Service purpose
Serve customers, win trust from customers, be honest, put people first, and serve the society.
Service commitment
Quality first, service first, reputation first
Corporate philosophy
Talent concept - talent is the priority productivity, and there is talent for development. Discover talents, cultivate talents and cultivate talents.
Business philosophy: pragmatic and harmonious
