Brand strategy stage
Features: Focusing on the water purification industry, we have explored and accumulated experience in enterprise management, and established a sound distribution network throughout the country. For the future The development has laid a solid foundation and summarized a set of portable management models.
Diversification strategy stage
Features: develop from one product to multiple products, activate tangible assets with intangible assets, and expand the scale and strengthen the enterprise with lower costs in a short time.
Internationalization strategy stage
Features: The products are sold in batches to all parts of the country and all economic regions of the world, with its own overseas dealer network and after-sales service network, Chunlan Joining The brand already has a certain popularity, credibility and reputation.
Global brand strategy stage
Features: In order to adapt to the situation of global economic integration and operate global brands, Chunlan follows the brand strategy, diversification strategy After the stage of internationalization strategy, the fourth stage of development strategy creation is the stage of global brand strategy. Internationalization strategy and global The difference of the brand strategy is: the internationalization strategy stage is to take the base and radiate to the world; The global brand strategy is to create a local Chunlan brand in each market.
The problem that Chunlan needs to solve when implementing the global brand strategy is to improve Chunlan Water purifier agent The competitiveness of business products and business operations. Win win cashier with sub suppliers, customers and users. From a single culture to a multi-cultural one, to achieve sustainable development.