Brand name |
Cheng Dieyi Hotpot Restaurant |
Investment amount |
50~100 ten thousand |
date of establishment |
2021-09-07 |
Total number of stores |
two hundred and eighteen |
Business scope |
Chongqing Hotpot | Suitable for people |
Free entrepreneurship |
Franchise region |
whole country |
Whether there is regional authorization |
no |
Origin of the brand |
Chongqing |
contract period |
|
Training period |
|
Royalties |
|
Requirements for business conditions |
|
bond |
2W RMB |
Franchise fee |
RMB 10.8W-36.8W |
|
|
Cheng Dieyi Hot Pot Restaurant Joined details
Cheng Dieyi Hot Pot Restaurant is an authentic Chongqing Jianghu cuisine that inherits intangible cultural heritage for three generations Hot pot is the main catering brand, whose creation inspiration comes from the film Farewell My Concubine played by Leslie Cheung The role of "Cheng Dieyi".
Background and culture of brand establishment: Our inspiration came from the movie Farewell My Concubine. brand The founder has played the role of Zhang Guorong The love of the role of "Cheng Dieyi" has changed the original hotpot restaurant into "Cheng Dieyi hotpot restaurant". Over the years, Cheng Dieyi Hot Pot Restaurant has been loved and sought after by more and more customers in the market by virtue of the authentic Chongqing flavor, the film nostalgic theme decoration style and high-quality desserts. In addition, the decoration style and dish design of Cheng Dieyi Hotpot House fully reflect the respect for Zhang Guorong and Farewell My Concubine. The butterfly, opera and other elements are fully applied to dessert drinks, creating a cultural and creative series of Cheng Dieyi, and building a sense of official experience that integrates vision and taste.
Cheng Dieyi Hot Pot Restaurant Joined advantage
Cheng Dieyi Hot Pot Restaurant is a representative brand of Chongqing Hot Pot and Chengdu Hot Pot New Force Hot Pot brand!
1 )First, it is integrated and young, from the core founder to the team eighty 、 ninety Most of them are later, because young people know more about young people, which is a talent of the team and their own advantages , which has made remarkable achievements in attracting the younger generation of consumers.
two )Second, the core layer has rich qualifications. The core executives of Cheng Dieyi are all catering practitioners, with rich practical experience and profound cognitive thinking of the industry;
three )Third, the product line is really rich. When designing the hotpot menu, On the basis of traditional dishes, we have added our Bawang Cuisine Series and Jianghu Cuisine Series. It is also our high click rate cuisine. For example, the order rate of stores is relatively high, such as Bawang Steamed Beef, Bawang Spare Ribs, Bawang Waist Slices, etc., spread and explain the eating methods of special dishes on the video platform, and combine with our rich butter pan bottom to achieve a better taste. In addition to our special Bawang cuisine series, we also have Jianghu cuisine, braised dishes, cooking dishes and steamed dishes. This year's dishes will focus on the development of steamed dishes, while sweet drinks will focus on the development of seasonal fruit tea, and sour beef soup will be added to the bottom of the pot, The product has strong vitality, and the creative dishes matrix relies on The authentic Chongqing hotpot is positioned as "one jin of oil is not Chongqing", creating a "creative instant boiled food" that consumers like under the new marketing environment + Sweet face Drink+Popular Jianghu Cuisine ”; Cheng Dieyi adheres to the efficient iteration of "one small shift in March, one big shift in half a year", and the product force is the brand force, so that seventy Nian feels delicious eighty I think it looks good , ninety I thought it was easy to shoot, 00 Later, I thought it was fun;
four )The fourth is the bottom of the pot. The bottom of the pot is an intangible cultural heritage craft passed down from three generations in Chongqing. The big lychee is sweet, and the quality of the hot pot base is adhered to. Specifically, it is soft, glutinous, tender, and spicy and delicious after cooking.
five )Fifthly, the brand's highly recognizable store decoration, lighting, music and advertising light boxes create the overseas trend of opera style, allowing consumers to immerse themselves in the Sichuan Chongqing hot pot culture First, customers will feel Guochao Opera visually after entering the store + Nostalgic Hong Kong style, realizing one scene at a time according to the characteristics of each store, attracting young customers to punch in and spread independently 。 Then, in the dining process, you will feel the authentic taste inherited from three generations. From the hearing, you can feel the classic Cantonese songs carefully selected by Cheng Dieyi. It is a unique experience for everyone to listen to the songs while eating hot pot and feel the popularity of Cheng Dieyi; Unique store style Space landscaping, restoration eighty The downstairs of the old neighborhood residents in the s, the shop environment of the retro market style and old street feelings, and the authentic old hot pot downstairs of the residents.
six )The core competitiveness is its strong brand potential: the self operating content of Chengdie clothing line is the head of the whole network Chengdu and Official catering accounts with a high number of fans in Chongqing; Catering media platforms scrambled to report, and the network traffic reached thirty-five Billion + ; All major online red bloggers clocked in one after another, and the star food certification was powerful and empowered, winning the public review list in many places 。
Conclusion: Compared with brand popularity, only by cultivating on the basis of brand and consolidating the brand foundation can enterprises and brands have the confidence to run at the same time. Adhere to Chongqing's original flavor, create authentic Chongqing hot pot flavor, and add creative instant boiled dishes + Special desserts + The current fashion+new marketing concept is the basis for Cheng Dieyi to settle down.
Cheng Dieyi Hot Pot Restaurant Joined technological process
Before joining: The company's operators and designers will review, evaluate and plan the local market, assist franchisees in selecting stores and designing store decoration plans.
Before opening: The company will investigate the source of goods and establish a perfect service system, including two-way training such as product design, technical training and personnel training. Opening: The company will help the franchisee to carry out advertising and planning the opening activities. In addition, the company has operation management training and national successful marketing programs on front desk cashier and inventory management.
After opening: The company's products will be updated regularly, and products and event gifts will be updated according to seasonal changes. After the opening, there will be market supervisors who will visit the stores from time to time for guidance, and the operation department will help the franchisee solve the problems encountered in the actual operation process.
Cheng Dieyi Hotpot Restaurant Introduction
Sichuan Chengdieyi Catering Management Co., Ltd. was founded in 2021. Its core brand, "Chengdieyi Hot Pot Restaurant", is a new and cutting-edge brand carefully created by the company's entrepreneurial team. The taste of the pot bottom is inherited from the authentic old hot pot under Chongqing residential buildings 30 years ago.
Sichuan Chengdieyi Catering Management Co., Ltd., carrying forward the Sichuan Chongqing hot pot culture, focusing on product research and development and brand building, has built a series of perfect supply chain systems for products, taste, service, health and experience, and is gradually moving towards the whole country. In order to meet the taste needs of diners, Cheng Dieyi Hotpot Restaurant has been constantly improving, which not only makes the ingredients have rich taste, but also introduces dessert snacks.
Since its development, Cheng Dieyi Hotpot Restaurant has always adhered to the attitude of using fresh ingredients and striving for perfection, and strictly controlled the product quality and taste. In order to live up to his love, Cheng Dieyi Hotpot Restaurant is still seeking and forging ahead.
Cheng Dieyi Hotpot Restaurant Franchise support
Early stage of cooperation
1. Provide market analysis
2. Provide budget analysis
3. Analysis of site selection suggestions
Preparatory period
1. Site selection support
Field investigation and assessment, scientific analysis
2. Data analysis
Input analysis and data sorting
3. Decoration support
Unified store design, more influential brand image
4. Operational support
Store function planning, more effective in the front office and back kitchen
5. Training support
Store staff training to improve staff level
6. Marketing support
The marketing plan is formulated, and the thinking is not eliminated.
7. Technical support
Copy proprietary technology and continue new product R&D training
8 Opening support
Specially assigned person to lead the opening of the store and help it to complete the opening smoothly
Later operation
1. Continuous support
Continuous research and development of new products will make the brand more competitive in the market. Regional guidance and real-time consultation of operation management. Continuous marketing planning, more brand influence
2. Brand supervision
Regular supervision and store tour, more effective brand supervision
3. Supply support
Perfect material distribution, with better quality
4. Regional protection
Strictly protect business districts and protect regional brand interests