Winning the terminal is the ultimate goal of any business. As a tea terminal, everything can be ignored, except for the performance, the customer, and the promotion. These three concerns are all about sales.
The improvement of store performance can be divided into several sections, including advertising section and promotion section, external section and internal section, customer section and brand section, as well as virtual layer culture section and real interest section. The ten elements of improving store performance are in several sections. There are laws and regulations to follow to improve performance, as long as the store finds suitable methods.
The foundation of improving the performance of the store determines the present and future of the store, whether the store can become bigger and stronger, and whether it can become a famous store.
The priority element of famous store strategy: in addition to the competition for resources, the future store competition is the competition for store reputation. If consumers form the habit of buying tea to their own stores, if the store reputation is known to women and children in the region, if the store reputation in the region is very high, and most consumers have a reputation, then the performance of the store will be high.
The external marketing of the store has been successful. Many stores only focus on the customers who visit the store. This can only solve the small problems at hand.
Creating a famous shop for many years is to make the shop name into a signboard. The best choice for customers to buy tea is the local good shop. If it becomes a good shop, its performance will be high. Just like Qingyayuan's shops will prosper wherever they go. There are retail tea in any city. Why do customers want to buy tea in Qingyayuan? Because Qingyayuan is a gold lettered signboard, the boss does not have to worry about low performance all day long.
The location of the second element determines 60% of the store's performance. In doing business, we should pay attention to the right time, right place and right people. Now the tea market environment is very good. If the second element of success is missing the right place, it is difficult to do good business. It is located around the supermarket or in a crowded place in the Trade City. We should always do activities to achieve good performance, because the business is very popular, Only with popularity can there be wealth, only with customers can there be business, and only with high popularity and more customers can there be good business performance.
The third element is brand. Brand is the source of store development. If a store lacks brand stores, it will be a mirage, and all business activities of the store will lose meaning. The choice of brand must be based on the local consumption level, customers' consumption habits, and customers' likes and dislikes. If a brand cannot match customers' consumption ability, If the brand cannot match the likes and dislikes of customers, then the performance of the store cannot be improved rapidly.
The fourth factor is that customers determine the sustainable development of the store, the number of customers determines the sales performance of the store, and the quality and consumption ability of customers determine the grade of the brand. If the level of customers is high and the number of customers is large, the performance of the store can be stable and sustainable.
These four factors are the fundamental factors to improve the performance of the store. If the store ignores these four factors, even if the boss is very good and the salesperson is very good, the promotion program is also very novel, which still cannot change the disadvantage of the store, the performance of the store is difficult to improve. (Zhou Bo)