Skimming strategy of new products
If the new product is very popular after being launched, in order to fully tap the potential of the product, the enterprise can quickly launch a new product and skim another layer of fat with skimming pricing method. If they raise the price of the original new product directly, it is very dangerous. If we do not continue to launch new products, the original successful product will age and lose the function of skimming.
"Resonance" Phenomenon of Price
When the product has experienced several price cuts, if the enterprise has felt the pressure of profit, it is also the time when the price of its product is about to break away from the lower limit of the price range and the brand is about to break away from the psychological positioning of target consumers. At this time, enterprises should stop price reduction in time and return to the price range with new products, so as to make the brand positioning clear again.
The value of tea chain brand lies in the brand positioning, so the products of enterprises often need the appeal of product value to enhance the product value. But product value does not mean high price. At present, many brands are enriching their product lines. For example, Qingyayuan brand is to enrich the product line. Lengthen the product line. Improve customer coverage. And enhance the value of the product and enhance the competitiveness of the product.
Choose digital pricing that is easily accepted by customers
In general, the numbers used in commodity pricing are sorted according to the frequency of their use, in the order of 5, 8, 0, 3, 6, 9, 2, 4, 7, and 1. The root is the role of consumer psychology. Those numbers with arc lines, such as 5, 8, 0, are easily accepted by customers; Numbers without arc lines, such as l, 7, 4, are not very popular.
Negotiate the price of products in due time
The price of the product is not fixed, and sometimes it can be negotiated with consumers to improve the cash collection rate. For example, the wholesale of clothing is to judge the needs and experience of different customers one by one to negotiate prices. However, the disadvantage of this method is that it is too flexible and not suitable for large-scale promotion. In addition, promotional products can also be used to enhance the sense of value of products.
Combined product pricing
According to the grasp of the market, we can produce high and low products. High end products only provide price cover, and the main profit comes from low-end products. For example, the production scale of the concept car is very small, which only shows the design concept, style and other elements of the company. There are also real estate model houses, computers, household appliances and other enterprises that often use this strategy. In this way, on the one hand, it can clarify the company's market positioning, on the other hand, it can also improve the cash register space of products. (Zhou Bo)