The tea chain inherits the traditional tea culture of thousands of years, conforms to the lifestyle of modern people and the desire to return to nature. In combination with the tea culture experience center, tea garden experience and tourism in Huanghua Town, it not only drives the local economy, but also strives to make breakthroughs in packaging design. In addition, it combines personalized and exclusive enterprise or individual customization to highlight fashion taste, Let consumers experience the fashionable tea drinking experience brought by the tea chain and feel the aesthetics of life.
Tea chain provides all kinds of tea products, with the self-produced Yinghong No.9 as the core tea category and star product tea chain as the series. At the same time, tea chains operate various tea products such as green tea, black tea, white tea, Pu'er, Dahongpao and scented tea, as well as tea sets and tea food. The tea chain has a long history of tea planting, tea making and tea selling, and its product quality has been consolidated and extended by modern production and management systems, with the exquisite skills of blending and baking handed down from generation to generation as the core.
Tea chain originated from Yingde black tea, which was famous in Southeast Asia a hundred years ago. It is a whole industry chain and tea chain operation enterprise focusing on black tea, integrating base planting, new product research and development, production and processing, and product sales. The tea chain provides all kinds of tea products, among which the self-produced Yinghong No.9 is the core tea, and the star product Jinhao is the series; At the same time, we operate various tea products such as green tea, black tea, white tea, Pu'er, Dahongpao and scented tea, as well as tea sets and tea food.
The tea chain brand has a long history of tea planting, tea making and tea selling, and its product quality has been consolidated and extended by modern production and management systems, with the exquisite skills of blending and baking handed down from generation to generation as the core. At the same time, tea chain brands continue to explore new sales channels and try to develop the O2O business model. Since 2012, they have successively settled in major e-commerce platforms. At present, the proportion of e-commerce channels is close to 10%, and the online sales of Yinghong No.9 ranks the forefront of the industry.
Tea industry - sunshine industry: As a healthy beverage among the world's three major beverages, the annual global tea consumption has been increasing by 3% - 5%. According to the industry forecast of the United Nations Industrial Programme, the world's health industry will create a trillion dollar business opportunity in the next 10 years, and the tea industry will become the leading industry and dynamic industry.