With "tea" as the main foundation, Tea Sage House runs through the whole brand with tea on both sides as the keynote, leading the trend, integrating "tea origin, tea culture, tea history, tea spirit, tea connotation" and other contents, so that the publicity and promotion of "tea" are more regarded as me.
Taking "Saint" as the brand style, inheriting the cultural spirit of the ancestors, and taking "Tea Saint" Lu Yu's tea ceremony inheritance as the main axis, carrying forward the brand spirit of Tea Saint House. At the same time, it breaks down the specific meaning of "tea sage", guides modern consumers to enjoy tea ceremony and establish correct tea drinking concept.
Take "residence" as the location and a lifestyle as a taste of life. The ideal lifestyle advocated by the tea sage residence is that everyone tastes tea ceremony, every family has tea, and every family is the tea sage residence.
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Honors: influential brands in the tea industry, top ten brands of cross-strait tea, national food quality and safety, consumers trust brands, top ten golden tea awards of cross-strait tea, excellent achievement award of cross-strait tea contest - grand slam achievement award, brand with certain reputation, designated tea for Diaoyutai Guest House, designated tea for the General Assembly Hall, 2013, an enterprise with economic development potential
Tea Sage House adheres to the concept of "focusing on tea and chain", supports the operation and sales of franchisee partners with exquisite tea making technology and advanced chain operation concept, and jointly creates a new pattern of tea industry!
Conditions for joining Tea Sage House
1. Recruitment target: enterprises, companies or individuals and any tea lovers
2. Regional scope: all cities in China
3. Capital investment: (differentiated by project store type)
A. Single store joining:
Increase/increase of franchise fund for store size
Advanced (flagship store): 3000-1000 square meters 50000 yuan 30000 yuan
Grade A (club): RMB35000 and RMB20000 for 200-300 square meters
Grade B (teahouse): 100-200 square meters, 25000 yuan, 15000 yuan
Level C (standard level): 12000 yuan and 10000 yuan for 100 square meters
B. Regional (municipal) agents:
Increase/increase of city franchise fund
First class cities 250000
Class II cities 120000
100000 yuan in three types of cities
850000 in four types of cities
4. Store requirements: store area of more than 100 square meters, store width of more than 6 meters
5. National franchisees can enjoy the following benefits:
◎ Power of attorney and trademark registration certificate authorized by the company to the franchisee
◎ Strong media exposure and extensive brand publicity
◎ Strong marketing team plan
◎ Customizing the exclusive marketing plan of the store
◎ Extensive newspapers, magazines and print media packaging publicity
◎ Logistics distribution system
◎ Perfect supervision system
◎ Multi aspect operation training system
Prospect of joining Tea Sage House
◎ Macro analysis of the tea industry: it is the hometown of tea, with extensive and profound tea culture and a long history; With the improvement of people's requirements for the quality of life, people's pursuit of health, taste and cultural life is getting higher and higher. At the same time, with the acceleration of global integration, people's life and consumption habits are blending more and more quickly. The cognition of tea in the north and south is becoming more and more consistent. Tea drinking has become a traditional health, culture and taste drink, which is increasingly recognized by more and more people, However, there are difficulties in standardization and standardized production in the tea production chain, as well as the constraints of lack of talents, improper marketing, weak brand operation ability and other factors. The tea industry is facing huge challenges, so professional, standardized and fast brand operation will become a good way to solve this situation.
◎ Market advantages of Tea Sage House: Tea Sage House organically combines technology creation, brand operation and modern management, and implements the 4S marketing operation mode, namely, simplification, standardization, specialization and speediness. Franchisees can obtain valuable professional knowledge from it, thus shortening the time to master business management and operation, and can consolidate funds, Hold joint advertising and promotion activities with the franchisor to expand the market, improve the popularity of common brands, strengthen consumers' confidence in the franchising system and franchisees, and create a new operation model of the tea industry with better market effect. At the same time, Tea Sage House has incomparable brand advantages in the tea industry with its noble, tasteful, professional and noble high-end brand image.
◎ Single store growth model: The combination of the global chain standardized operation process of Tea Sage House and each chain store must have different development stages, such as planning, introduction, growth and maturity, which is also in line with the current situation of the tea industry. The development of Tea Sage House is based on the operating system of growing experience and based on medium and high-end customers, Continuous accumulation can greatly improve the target rate of smart selection and shorten the running in period of chain standardized operation system.