Manager Feng of Investment Promotion Department:
Superiority
[Strong production capacity] The annual production capacity of the company reaches 300 million yuan, which keeps the supply of products abundant throughout the year and ensures the supply of goods in peak seasons.
[Strong R&D strength] The company has a strong alliance with colleges and universities, has independent product R&D and a good team of designers, and has extensive information exchange and cooperation with European and American multinational companies, so that fraternity products have always stood at the forefront of technology creation at home and abroad.
[Strong brand image] The brand of Boai has been successively recognized as a famous trademark and a certain famous trademark in Zhejiang Province. Boai products have been rated as brand products in Zhejiang Province. The company has invited domestic well-known companies to establish a new VI system, which has greatly improved the brand image and brand affinity.
[Reasonable product structure] The company has nine categories, nearly one hundred series and thousands of varieties, which can meet the aesthetic and consumption needs of consumers at different levels. At the same time, the company has developed more than 200 new products every year. On the display of new products, fraternity products have significant characteristics.
[Mature business model] Mature business model determines the competitiveness and feeling of Boai in the market. Boai's home textile stores are all over most provinces and cities in China. The company plans to increase steadily at the rate of 60 stores every year to further enhance the influence and reputation of Boai.
[Accurate market positioning] The quality of the first tier brand and the price of the second tier brand make the market positioning of Caritas closer to the domestic mainstream consumer demand.
[Strict quality system] The inspection equipment is complete, and the ISO9001 international quality system is strictly implemented in the production process. The company attaches great importance to the "quality tracking management system", and has formed a perfect quality inspection system, such as thorough inspection and piece by piece inspection, to ensure the "zero defect rate" of products
[Professional talent team] has formed an elite team of talents in production, research and development, sales, management and other fields. It can provide perfect pre-sales, sales and after-sales services for franchisees, and provide professional services in brand image, product display, sales training, advertising and promotion.
[Normative management mode] The company establishes and improves the market-oriented modern enterprise operation and management mode, adheres to the people-oriented and pragmatic management concept, and uses modern means to achieve scientific, systematic and standardized management.
[Perfect service system] The company adheres to the principle of honesty and win-win cooperation, provides perfect pre-sales, in sales and after-sales services for franchisees, and provides various support in brand image, product display, sales training, advertising and promotion.
Franchise policy support
1. [Zero franchise fee] No franchise fee of any name is charged
2. [Image support] Free exclusive image design
3. [Decoration payment] The company gives strong decoration support
4. [Free distribution] The company provides one-stop direct goods logistics free distribution
5. [Sales rebate] The company implements a ladder incentive policy according to the sales target
6. [Training support] The company sends supervisors to conduct on-site display and other training before opening
7. [Exchange system] The company will exchange the first batch of unsalable products distributed by the franchisee
8. [Advertising support] The company provides various advertising support to franchisees
9. [Information communication] The company's ERP system will realize information communication between the company and franchisees, and achieve information sharing to take the initiative in the market
10. [Marketing guidance] The company's marketing manager provides guidance on marketing throughout the year