Brand name |
Platinum Germain |
Investment amount |
50~100 ten thousand |
date of establishment |
2008-08-18 |
Total number of stores |
four hundred |
Business scope |
Jewelry, crystal, jewelry | Suitable for people |
Free entrepreneurship |
Franchise region |
whole country |
Whether there is regional authorization |
yes |
Origin of the brand |
Italy |
contract period |
3-5 years |
Training period |
1-3 months |
Royalties |
10000 yuan |
Requirements for business conditions |
Love jewelry industry |
bond |
RMB 30000 |
Franchise fee |
RMB 40000 |
|
|
Joined by Platinum Germain details
① Platinum crystal Erman color treasure, genuine, quality and quantity guaranteed, maintenance and replacement guaranteed.
② The scarce color treasure resources, eternal value, good workmanship, and colorful and beautiful life are your confidence enhancement/increase.
③ Bojingerman Caibao originates from Milan, Italy, and is established and exported.
Pullman Pullman Colorful Jewelry Crystal Jewelry Crystal
1. Caibao gives priority to fashion brands
2. Platinum Germain Caibao, our common dream
3. Caibao conveys emotion and shows off beautiful life
4. Founder of affordable color treasure
5. Because, so elegant, because rare, so noble
Bojingerman is a trademark of Guangzhou Jingerman Jewelry Co., Ltd. Bormann was born in Milan, Italy, the jewelry capital of Europe, and Bormann, the founder, was born in a family of jewelry craftsmen in 1956. In 1978, Pullman established its own jewelry workshop, named Jingerman, which mainly processes colored gemstones. Pullman, with his own unique artistic talent, combines fashion elements with the natural beauty of gems, designs luxury jewelry without losing simplicity, fully brings out the natural vitality of color jewelry, and makes the wearer have a unique temperament. Therefore, Jingerman jewelry soon became popular in Europe and society.
Brand development:
In 1983, Pullman established a good "Jingerman" jewelry design team based on his artistic style, and designed a large number of jewelry styles for Europe and America every year.
In 1988, Pullman went to Brazil and South Africa to develop crystal mines. The mined gems and crystals produced high-end jewelry for "Pullman".
In 1991, "Jingerman" established a Hong Kong company to enter the Asian market.
In 2001, "Jingerman" officially opened up the market, established the "Jingerman" headquarters, and set up a number of gem and crystal processing plants in the mainland. A research and development center, a commodity distribution center, a marketing service center, a chain system service center, a color gem, and a crystal exhibition hall have been established. Provide good crystal gems, jewelry and jadeite to customers.
In 2008, "Jingerman" established Guangzhou Company. In the same year, the trademark "Platinum Germain" was registered in the General Administration of Trademark, and the trademark brand "Platinum Germain" was promoted to the market and developed rapidly. "Platinum Germain" came to be integrated, and the brand culture of "Platinum Germain" was combined with traditional Chinese culture. In addition to meeting customers' demand for high-quality gems and crystals, Chinese masters were also employed, Provide one-on-one transportation geomantic service for customers, and be recognized by consumers and the market.
In 2009, Bojingerman won the title of good brand in the jewelry industry, becoming a member of the Gem Association, a standing director unit of the Gem and Jade Jewelry Industry Association, and an enterprise unit of Guangdong Gem and Jade Association.
In 2010, "Pullman" has 20 jewelry production bases and more than 50 chain stores.
At the end of 2010, "Pullman" obtained the international ISO9001 quality management system certification.
In 2011, the company achieved an average annual sales of more than 3 million yuan in a single store in China.
In 2012, "Platinum Germain" was certified by the Ministry of Commerce of the People's Republic of China for chain operation filing.
"Pullman" will always adhere to the corporate philosophy of people-oriented, meeting customer needs, pursuing excellence, pioneering, honest and trustworthy, and strive to build a global priority fashion brand of Caibao.
Joined by Platinum Germain advantage
Reasons for joining Pullman
1. Powerful brand effect and advertising support: Platinum Germain, a big Caibao brand originating from Milan, Italy. It is a large chain of Caibao jewelry in China, and is a professional brand. Brand is an intangible asset of enterprises. With a strong brand, it is easy to gain the trust and support of consumers. At present, Platinum Germain Caibao Franchise has nearly 300 chain stores nationwide. Customers can enjoy VIP service in all franchised stores across the country by virtue of their VIP cards.
2. Raw materials and finished products are processed, researched and developed, and produced by ourselves. All improvements/additions are pure, and counterfeit color jewels and synthetic color jewels are reduced. All products can be tested by the quality inspection department and issued certificates. When consumers buy Platinum Germain products, they will not only wear beautiful products, but also benefit their physical and mental health. It is the pursuit of most people.
3. Caibao's "small selection of wisdom and large realization of goals" is a large product of the jewelry industry. Caibao is a kind of precious stone with cheap price and luxurious appearance in the world. People of any age can hardly block the charm of Caibao. At this stage, our company does not charge franchise fees, increase/increase fees, brand usage fees, etc., in order to allow franchisees to have more funds to invest in goods, achieve the goal of a large cashier to franchisees, and ultimately allow franchisees to quickly accumulate funds, rapidly expand their scale and occupy the local market.
4. The successful business model of our company is not only the product itself, but also the successful experience and sales skills. Why do many people keep a small shop for so many years? It is because they cannot find a shortcut to success for a long time. At present, under the leadership of the company, many franchisee customers started to open a second branch after one or two months of operation. Some can open three or four branches or even more in less than a year. Our customers, relying on the company's experience and management, happily operate their own Caibao business, and work together with the company to win the world.
5. Franchise operation is an excellent business model that is simple, has a high success rate and is easy to pass around the world. Without franchise, Coca Cola could not be sold to every corner of the world, nor could hamburger stores set up nearly 30000 stores around the world. Its total number of employees exceeded the total number of US troops. This kind of small, stable operation, and low requirements for the operator's personal ability and experience, the smart choice of business mode, using the franchise's brand advantages, mature business model, to start your own business, is undoubtedly your best choice.
Advantages of joining Platinum Germain Caibao
1. The site selection consultation service and smart selection assessment of your region (provincial capital city, prefecture level city, county-level city or large town in economically developed areas).
2. Provide the national unified decoration design scheme of "Platinum Germain" brand for free, and make a reasonable layout according to the size, specific location and surrounding environment of the shops in your selected area, and provide free plane design drawings, construction drawings, project budget
3. Provide props and accessories at cost price. Despite a small shop, there are dozens of accessories. "Although the sparrow is small, it has all the internal organs". Paying attention to every detail is a magic weapon to win.
4. The company supervises to go down to the store to assist in goods distribution, recruitment, training of store managers and clerks, personally stand at the counter to drive sales, and impart sales skills, product knowledge, business management methods, etc. Cultivate high-quality good employees and stabilize the sales performance of the franchise store. Until the store operates normally. And provide you with lifelong service!
5. The company provides free exchange service for goods that are difficult to sell every quarter. It allows you to constantly test the market response. If high-end products cannot be sold in the local market, you can immediately switch back to mid-range and low-end products to sell. There will always be products suitable for the local market in tens of thousands of styles, reducing your entrepreneurship.
6. Unify the store image, uniform clothes (partners can wear uniform), unified promotional materials, unified prices, unified VIP cards, and unified promotional programs. The headquarters of our company will uniformly issue the "Platinum Germain" franchised dealer certificate. In addition, other honorary plaques will be delivered when opening.
7. Five agreements between the company and franchisees.
(1) According to the size of the city, the economic situation and the per capita consumption level, the company plans to set up stores in a unified way to improve/increase the franchise business rights within a certain local commercial protection range.
(2) During the contract period, the partner has the right to use the brand "Platinum Germain" in specific areas.
(3) Franchise stores are strictly prohibited from selling goods not under the brand of "Pullman" (except as agreed by the company).
(4) Franchisees shall try their best to maintain the brand image and qualified reputation of "Platinum Germain".
(5) All chain stores realize free rope change for customers for a long time (to promote secondary sales while changing ropes).
market prospect
In recent years, with the development of economy and the improvement of people's living standards, consumers have begun to pursue a higher spiritual realm, pay attention to cultural taste and decoration. Caibao jewelry has become the "new favorite" of middle and high-end consumers, and the share of colored gem market consumption is growing.
According to the statistics of China Treasure Association, the total annual sales of the Caibao jewelry industry has grown at a high speed for many years. After reaching 220 billion yuan in 2010, the total sales in 2011 was 250 billion yuan, with a year-on-year growth of 13.6%, and the total sales in 2012 was 300 billion yuan, with a year-on-year growth of 24%. In 2013, it reached 406.2 billion yuan, up 35.4% year on year. According to the assessment of the Jewelry Management Center, it will become a large color jewelry sales market in 2020
Joined by Platinum Germain technological process
Procedures for franchisees to join Platinum Germain:
1、 Initial contact and application for smart store selection
1. Learn about the relevant product information of "Platinum Germain" and the options of market operation wisdom from the company headquarters.
2. Leave a message on the website or call directly for details about joining, toll free
3. Report the specific area, grade, and ability to choose with your own wisdom to our customer service.
4. The customer service department shall report to the company's marketing department and leaders for review, and evaluate and analyze the budget of smart selection, smart selection operation, operation status and sustainable operation potential.
5. If the conditions for opening a store are met, the customer service will arrange a time to visit the headquarters of the company after replying. Both parties negotiate and sign a franchise cooperation contract.
2、 Sign the franchise cooperation contract
A: Determine the level of franchise stores. The business contract is signed by both parties on the principle of equality, voluntariness, mutual benefit and common development. Specify the cooperation rules of responsibilities, rights and obligations of both parties.
B: After signing the agreement, pay the market positioning fee (calculated as the purchase price when you purchase). The headquarters shall provide corresponding authorization documents and other materials and goods, launch regional protection plans and various services, and establish electronic archives.
3、 Site selection and store decoration
A: It is suggested to choose commercial blocks or high-end shopping malls and clubs with concentrated population flow and relatively high consumption level.
B: Determine the store location and store size plan.
C: The design department of the company uniformly designs the decoration scheme and carries out decoration (including counters, plaques, posters, etc.) under the guidance of the headquarters.
4、 Product purchase, logistics and distribution
A: Pay the first batch of purchase money into the company's designated account or go to the company to select goods in person.
B: According to the regional water consumption habits and the reference of the first purchase of stores with similar conditions, the franchisee can also flexibly choose the distribution of goods, such as style, price, category, etc., according to the local actual water consumption habits.
C: For franchisees who have no business experience and are uncertain about the local market, the Marketing Department of the company will select franchisees with good sales performance to compare their early distribution plans.
D: The products to be sent for inspection shall be sent to the inspection certificate, packaged and sent out by the logistics.
5、 Recruit employees, train store managers and employees
A: It is recommended to recruit employees with sales experience and relevant work experience.
B: The company's market supervisor conducts a simple induction training for employees to get familiar with the market environment, master the common sense of "Caibao", the standard of clerk service, store management, shopping guide skills, goods management, financial management and other related knowledge.
6、 Commodity listing and opening preparation
A: Select the opening date and make preparations for opening.
B: According to the supervision requirements of the Marketing Department, the goods shall be classified and placed on the counter, and the display shall be beautiful and generous, waiting for the opening.
C: The opening is good. Do a good job in product promotion and market maintenance, and business is booming.
D: After the product is sold, timely contact the Marketing Department to supervise and supplement the source of goods.
Platinum Germain Franchise conditions
1、 You need to have a strong sense of enterprise, a hard working entrepreneurial spirit, a very persistent desire to succeed, and a life goal of operating the color treasure industry.
2、 Correct site selection: pedestrian street, prosperous commercial street, large commercial plaza, department store and large supermarket are preferred (can be rented or cooperated with the mall party), and counties below the prefecture level or towns in economically developed areas, tourist resorts, high-quality goods markets, prosperous commercial areas or street facing shops are also ideal. The area depends on the situation. If the mall is an open special counter, the area should be 10-40 square meters. If it is an independent store in the mall or on the street, the area should be 15-50 square meters.
3、 It is popular, especially in the consumer place dominated by young women, and there are famous brand stores of cosmetics, women's clothing, shoes and other brands around.
4、 Have certain business management ability, have the belief of "striving to do well", and accept the examination and professional training of the company headquarters.
5、 More than 80000 yuan to 200000 yuan can be prepared for Smart Choice.