Guangzhou Bilter (Animation Industry) Clothing Co., Ltd. is an animation industry entity based on the goal of "improving the status of cartoon brands and creating well-known cartoon brands.". The main business entities of the enterprise include clothing, bags, high-quality goods, etc. It is an industrial company operating its own brand (animation cartoon) integrating research and development, design, production and sales.
The company's self created "Bani Rabbit" (Benny Rabbit) is currently an advanced brand (cartoon brand) for girls' bags. It is committed to designing a new lifestyle for young girls (16-35 years old) and guiding them to form a friendly, happy, healthy and progressive attitude. Bildt has a strong and professional marketing operation system. At present, there are strategic offices in Chengdu, Wuhan, Zhejiang and Guangxi. At the same time, there is a strong sales network in China - a franchise system based on brand operation throughout the country and a central city direct marketing system based on brand operation. Bildt has a self owned manufacturing base in Dongguan (Dongguan Bildt Industrial Co., Ltd.) and more than 20 outsourcing processing plants, forming a strong manufacturing advantage.
The enterprise has a strong and professional animation creativity and design team of more than 40 people. Timely grasp the new elements and trends of animation and fashion in the United States, Japan, Europe, Hong Kong, etc.
Beni category positioning:
Category Bags (handbags and silver bags) Clothing trolley case premium products
60% 20% 15% 5%
Beni's product style orientation (girlish): leisure, classic, cute, sports
Performance of Beini products: the color conforms to the aesthetic taste of girls; The style and elements are close to the psychological needs of girls; Easy to match.
The main consumer group positioning of Beni products: 16-22 years old, cute and pure, pure and romantic young girls. (Physiological age: 16-22 years old, psychological age: 16-28 years old)
Beni's price positioning: to be an affordable commodity for the general public
High price (i.e. image type) accounts for 10%
High price (i.e. model/premium model) accounts for 15%
Medium price (i.e. popular model) accounts for 60%
Low price (promotion) accounts for 15%
What is the motivation for target consumers to choose Beni brand?
Brand products
Trendy products
Easy to match products
Products that can reflect personality