Brand name |
Background mural |
Investment amount |
20~50 ten thousand |
date of establishment |
2004-02-12 |
Total number of stores |
one hundred and fifty-eight |
Business scope |
Background wall | Suitable for people |
On the job investment |
Franchise region |
whole country |
Whether there is regional authorization |
no |
Origin of the brand |
Beijing |
contract period |
|
Training period |
|
Royalties |
|
Requirements for business conditions |
|
bond |
|
Franchise fee |
RMB 500000 |
|
|
Background mural joining details
At present, the background wall painting is a large and famous enterprise dedicated to the development and production of magic block background wall in China. The company has a professional team of independent design, independent research and development, marketing, logistics distribution, after-sales service, etc., and has invested heavily in introducing a full set of production lines and technologies from Germany, With an annual production capacity of more than 100 million square meters of 3D background walls, it provides a wide range of professional wall accessories with personality, fashion and strong functionality for the domestic public.
The background wall painting is a negative ion air purification technology developed by the company, which has independent intellectual property rights, prioritizes the identification of high-tech achievements, and is recognized by high-tech projects. It is widely used in aerospace industrial products, and has lightweight, high-density new nano synthetic ceramic materials, mica, and activated carbon as substrates, The new surface active treatment technology and photoinitiation technology, combined with China's traditional ceramic technology and relief painting art, high temperature polymerization and advanced composite technology are used to produce and shape. The entire production process uses a full set of imported mechanical equipment through raw material proportioning, molding, gassing, polishing, coloring, etc. 38
Process composition.
The background wall painting adopts negative ion purification technology, forcing harmful gases to be slowly released from the internal "slow release layer", and will be mostly decomposed by "negative ions" on the way through the "slow release layer". Some of the pollution represented by formaldehyde is volatile and releasing for a long time. For example, the release period of formaldehyde is 3-15 years. At the current level of science and technology in the world, no molding technology can completely solve its pollution at one time, but we use the "negative ion" technology to reduce the amount of its release and decompose most of the released pollution. As we all know, the main body of the building is the wall, and the area of the wall is 2.5-3 times of the building area, which means that the paint market, which occupies an important position in the interior wall decoration, has broad development prospects, and the development potential is difficult to estimate.
From the current home wall decoration materials in China, wall paint (latex paint) and wallpaper are still the leading products. Wall paint has a long history and has become a necessity for home decoration. It is widely used by people, with an annual sales volume of about 50 billion yuan, occupying the vast market. Wallpaper, with its elegant and luxurious decoration, occupies a large share in the market. According to the statistics of relevant departments, the annual project consumption of wallpaper has a share of 20 million square meters in major cities and 10 million square meters in villages and towns, with a market capacity of more than 10 billion yuan.
Background mural joining advantage
Before opening
Site selection support: market elites assist in site selection and occupation.
Market research: grasp the market dynamics and accurately position the target population.
Certificate handling: provide all kinds of opening certificates to entrust the business without worrying about opening.
Decoration guidance: quality decoration, professional guidance, reasonable layout, high and tall.
Shop design: avant-garde and fashion, customized by professional designers.
Personnel recruitment: timely and efficient personnel recruitment to meet employment needs.
Opening
Opening planning: tailor opening activities to improve/increase popularity.
Operation preparation: the provision and testing of software and hardware improve/increase the operation in an orderly manner.
Activity drainage: all kinds of activities to attract people and attract flow.
Operation training: provide professional training services to improve/increase normal operation.
Store guidance: professional consultants to solve various store operation problems for you.
Online and offline: multi-channel sales and publicity, 020 integration, increase/increase sales.
After opening
R&D support: the creation of explosive products is combined with traditional optimization.
Marketing support: capture market demand, plan marketing plans, and conduct matrix marketing.
Operation support: analyze sales data, understand the status of stores, and improve/increase operations.
Member management: WeChat member management enables you to better understand consumer needs.
Loss control: reasonable suggestions for raw material procurement to reduce unreasonable waste.
Training improvement: regular professional training to improve store quality.
Background mural joining technological process
1. Franchise consultation: Franchisees consult relevant cooperation matters with the professional franchise consultants of the headquarters by telephone, fax, online message, etc., and ask for relevant information.
2. Market research: investigate and evaluate the local market, and then determine the target market and its own business district.
3. Franchise application: If you have certain financial strength and want to join the project of the headquarters, you can submit your personal basic information to the headquarters. After the company passes the review, you can sign a franchise agreement.
4. Signing the franchise agreement: both parties confirm that there is no objection to the inspection results and formally sign the franchise agreement.
5. Store location: analysis of consumption, traffic environment, competitors and passenger flow.
6. Shop decoration: for different stores, the headquarters will design different decoration schemes to assist franchisees in shop decoration.
7. Personnel training: the preparation manager shall assist the franchisee to set up the organizational structure of store personnel. The early recruiters will be sent to the direct stores for training, and the operation management of the actual stores will be carried out later in the training.
8. Opening preparation: get the authorization, opening gifts, marketing instruction manuals and other materials, and all products and personnel are ready for opening.
9. Assisting in opening: The headquarters assists the franchisee in opening, and gives business guidance and assistance. After the official operation, the headquarters provides technical support and guidance such as store opening skills and promotion plans.
Background mural Franchise conditions
1. Have a certain economic foundation;
2. Have the ability of regional market brand promotion, operation and team management;
3. Recognize the market positioning, business philosophy and development strategy of the enterprise;
4. Franchise fees and increase/increase fees shall be paid according to the market level;
5. The location and area of the business site shall be determined according to the provisions of the headquarters;
6. It is required to accept the operation guidance and supervision of the headquarters;
7. Be self-motivated and have strong learning ability, and keep growing and strengthening with the brand growth.