Brand name |
Marigi Home Textile |
Investment amount |
10~20 ten thousand |
date of establishment |
2008-01-01 |
Total number of stores |
twenty |
Business scope |
bedding article | Suitable for people |
Free entrepreneurship |
Franchise region |
whole country |
Whether there is regional authorization |
yes |
Origin of the brand |
|
contract period |
4 years |
Training period |
7-28 days |
Royalties |
3000 yuan |
Requirements for business conditions |
|
bond |
RMB 10000 |
Franchise fee |
RMB 0 million |
|
|
Marigi Home Textile Joined details
Brand Story
MRG brand story This is a story spread in the Italian love town of Verona. A girl who lost her parents has a "homing weaving bird totem", which is the warmth of the world that her parents left alone to accompany her. The totem has a long history and has lost its original magnificence, but it has a special significance - the weaver bird with the spirit of love will lead you to find the true meaning of love, and the love in your heart will be infused with the factors of Morpheus, Reality and Gaiety to weave beautiful and exquisite things!
——Heir of the totem family of the homing weaver bird
MRG brand consultant: Ms. Alexandra from Italy
Brand overview
Marigi brand was officially established in January 2009 and is subordinate to Shanghai Baoman Home Textiles Co., Ltd. Mareji gives full play to its resource advantages, integrates the supply and demand status of the home textile market, and makes use of its unique channel advantages to offer extraordinary quality and reasonable prices. With strict quality control, good management, design and marketing talents, and perfect service system, Marigi has made every effort to build the brand. As a pioneer of experiential home textile, Marigi always holds the belief of serving hundreds of millions of families with new experience and good products, constantly improves and strives to create, and believes that our concerted efforts will create a wonderful flower of China's textile industry and make our own contribution to the national home textile industry.
Marigi's Design Proposition
Provide customers with cost-effective sleep
Excellent combination of practicality and comfort
The excellent balance between design ingenuity and natural flavor
Advocate of simplicity, truth and slow life
Marigi's Life Proposition
In the urban air with impetuosity and vanity, everyone has a lot of pressure constraints. There is a kind of persistence in simple and pure life that has always infected Marigi, just like people's yearning for nature and calm life
Slow down and carefully appreciate the blooming of a flower
Indulge in the passing of a breeze
Slow down and enjoy every second of life
Marigi Home Textile Joined advantage
Advantage 1: service experience, three-dimensional marketing
MRG has established a three-dimensional sales model of experience store, website and DM to diversify the operation of experience store. The service marketing of the experience store will enhance the communication and service with MRG members, improve the reputation and create a stable operation.
Advantage 2: complete categories and stable sales
MRG has seven categories of household goods, namely festive, piece sets, quilts, baby children, home, kitchen and bathroom, and seasonal products. It regularly launches Letao promotional products, breaking through the bottleneck of traditional home textile brands in off peak and off peak seasons, and making the experience stores sell steadily all year round.
Advantage 3: Small wisdom, easy expansion
The MRG experience store is positioned as a community service store, and its requirements for stores are much lower than those of traditional home textile brands, so its operating costs are small, which is more conducive to the increase in the number of stores and career development.
Advantage 4: Five unifications, easy operation
MRG experience stores unify store image, retail price, promotion activities, store management, training and learning, promote standardized store operation, and make operators qualified and worry free.
Advantage 5: Qualified quality, low price retail
MRG product production system ISO9001 quality certification, MRG website promotion, store unified marketing management and network communication training reduce operating costs, make retail prices far lower than traditional brand home textiles, and promote sales and market share.
Advantage 6: Marketing promotion, exclusive to members
MRG integrates its products and formulates promotional activities according to the sales season and festivals. MRG membership cards and exclusive prices for members enable stores to have activities every month and surprises every day.
Marigi Home Textile Joined technological process
1. Brand franchising gold Single store franchising fee 250 preferential increase/increase 2500 contract signed for one year
District/county franchise fee 350 preferential increase/increase 3000 contract signed in two years
The municipal franchise fee is 500, and the preferential increase/increase is 5000. The contract is signed in two years
2. Store requirements and decoration support policies
Store area: 40-80 square meters; front width: more than 3 meters;
Free design of stores and unified production of containers;
Decoration shall be carried out according to the design requirements of the company, with a subsidy of 20 discounts per square meter, and the return form shall be the payment for goods (half of the payment will be returned after the decoration is reviewed, and the rest will be returned according to the annual task completion ratio)
3. Tasks and concessions
The priority annual sales task of a single store is 300000, and the task of the next year increases by 20%;
The priority annual sales task of district/county service providers is 450000, and the number of stores is 2. The task of the next year will increase by 30%, and the number of stores will be discussed separately;
The priority annual sales task of municipal service providers is 600000, the number of stores is 3, and the task will increase by 35% in the next year. The number of stores will be discussed separately;
2% discount for annual sales target; 4% discount for the excess part; The return form is payment for goods.
4. Advertising support policy
Jointly invest in image and promotion advertising. (According to the demand and capacity of the market, the company will develop an advertising plan, and both parties will jointly bear half of the advertising expenses. The franchisee will provide photos, advertising contracts and invoices to the company for reimbursement and return in the form of payment for goods.)
5. Sales mode of experience store
5.1 Direct store sales and membership card sales
5.2 The sales generated by the online ordering of membership cards of the store and the completion of distribution and other services by the store; For the order delivered by the company, 10% of the order amount is entitled to commission (monthly settlement).
Marigi Home Textile Custom 1