Brand name |
Defeng |
Investment amount |
10~20 ten thousand |
date of establishment |
1995-01-01 |
Total number of stores |
forty-five |
Business scope |
floor | Suitable for people |
|
Franchise region |
whole country |
Whether there is regional authorization |
yes |
Origin of the brand |
|
contract period |
3 years |
Training period |
1 month |
Royalties |
5000 yuan |
Requirements for business conditions |
|
bond |
36000 yuan |
Franchise fee |
RMB 0 million |
|
|
Defeng joined details
Founded in 1995, DEFENG brand is a strong brand of Suzhou Defeng Wood Industry Co., Ltd. It is located in Wujiang Taoyuan Fanxiang Industrial Zone, Wujiang, Suzhou, a beautiful water town in the south of the Yangtze River, adjacent to Nanxun, Zhejiang, the capital of wood flooring, which helps to moisten the intestines and provide convenience. It is an old brand in the flooring industry. As an enterprise that has always focused on wooden furniture and brand marketing, Defeng Flooring has become a strong enterprise in the wood flooring industry relying on mature management experience, honest business attitude, pragmatic brand operation, professional talent team, strong scale strength and long corporate culture.
![](http://img.jiameng.com/328774673a19/images/IQ1L37HL.jpg)
In order to achieve the goal of "building a leading brand in the wood flooring industry", Defeng Flooring has always adhered to the brand strategy of taking the product as the core, constantly improved the brand image and brand value, and gradually established a global wood procurement system, standardized quality support system, scientific and technological research and development system, marketing channel management system, brand image building system and standardized service system, A perfect brand mechanism has been formed.
![](http://img.jiameng.com/328774673a19/images/YY0PXERP.jpg)
A large modern floor production base has been built, which will open a new chapter of enterprise development. At present, Defeng Flooring has become one of the professional manufacturers of wood flooring. It has several bases including solid wood flooring, laminate flooring, solid wood composite flooring, logs and wooden doors. It is the executive director unit of the Wood Circulation Association, 30 solid wood flooring quality and after-sales service enterprises across the country, the choice of components and products for residential construction projects, the national integrity unit, and the brand has won the top ten brands of flooring, Top 500 brands, top ten brands in Jiangsu, Suzhou, etc., and successfully joined hands with Liu Yiwei as the brand image spokesperson for brand communication.
Defeng joined advantage
1、 Brand support:
Authorize the use of clothing brand names, unify the management mode, unify the store image, unify VI design, public relations planning, etc.
2、 Store Support:
One step support from store site selection, prospect prediction, evaluation, store design, construction scheme, business diagnosis, performance improvement, etc.
3、 Training support:
Provide comprehensive and systematic marketing guidance and training, color diagnosis, clothing matching, commodity display and shopping guide, customer psychological analysis, promotion means and sales skills to store managers and clerks, comprehensively improve business skills and achieve rapid profits.
4、 Advertising support:
The company will provide strong outdoor, indoor, fashion magazines, magazines, TV, Internet and other advertising support, so that franchised stores can obtain rapid brand image improvement, and thus bring a rolling source of customers.
Defeng joined technological process
1. Wisdom Choice Consulting: Wisdom Choice consultants consult relevant cooperation matters and ask for relevant information from the Wisdom Choice consultants in the headquarters of Defeng Flooring by telephone, fax, online message, etc.
2. On site investigation: the smart candidates go to the headquarters for project investigation and business communication with the headquarters staff.
3. Qualification review: the headquarters reviews the smart candidates. Confirm the cooperation qualification of the smart candidates of Defeng Flooring.
4. Signing the contract: both parties confirm that there is no dispute about the investigation results and formally sign the contract.
5. Payment of fees: The smart selectors shall pay relevant fees to the headquarters of Defeng Flooring according to the type of smart selectors selected.
6. Headquarters training: the headquarters arranges technical training for smart candidates, and issues authorized bronze medals after passing the training.
7. Store decoration: the headquarters provides decoration guidance and design guidance for the franchisees of Defeng Flooring.
8. Opening guidance: the headquarters will continue to pay attention to the business situation of the franchisees of Defeng Flooring, and provide business guidance and assistance.
Defeng Franchise conditions
Business qualification: Must have legal business qualification and legal business license.
Capital requirement: RMB 200000~2000000
Store requirements: the provincial general franchisee should have at least one store in various areas of the local mainstream high-end market, with an area of more than 120 m2; The area of franchise stores at prefecture and city level is more than 100 ㎡; The area of franchise stores at county and city level is more than 60 ㎡. The decoration shall be carried out in strict accordance with the national unified standard decoration scheme of Defeng Flooring.
Office equipment: equipped with fax machine, computer and LCD TV.
Team size: the marketing staff, shop staff and logistics staff of the provincial franchisee must reach more than 6; The number of marketing staff, shop staff and logistics staff of prefecture level franchisees must be more than 4; The marketing staff, shop staff and logistics staff of the franchisee at the county level must be more than 2.
Brand concept: Have experience in brand agency, brand management concept, strong marketing concept, and do not blindly pursue additional competition.
Management ability: have a qualified sales team, can provide customers with perfect after-sales service, and qualified market management ability.
Obey management: be able to cooperate with the head office to formulate and implement market plans;
Recognize and implement the unified brand management, and identify with the brand value of Defeng;
Establish a Defeng franchise store that meets the standards. Do not sell counterfeit products and similar products of other brands in exclusive stores;
Standardize operation, avoid fleeing goods, vicious competition and unfair competition;
Sign the franchise contract with the head office and perform the obligations specified in the contract.