Liangshan Barbecue

Henan Liangshan Barbecue Catering Management Co., Ltd. is a platform company specializing in research on charcoal barbecue diet and catering chain alliance. Originating from the traditional culture of the Northern Song Dynasty, Liangshan Barbecue has created the Chinese style of charcoal fire barbecue. Now it has become a powerful enterprise in the Chinese chain charcoal fire barbecue industry. Its unique catering atmosphere, perfect ingredients and taste have made Liangshan Barbecue popular and recognized by many diners. Ten years of successful experience in direct catering and more than 200 successful franchise chains have quickly become well-known barbecue brands.

Up to now, it has 5 brand direct stores and nearly 200 franchised chain stores. The sales volume of kebab skewers has accumulated 100000000 kebabs. The kebab skewers can be connected around the world for one and a half times. The business area of the stores has exceeded 50000 square meters. The market covers Henan, Shanghai, Shandong, Gansu, Hebei, Shanxi, Shaanxi, Anhui, Jiangsu, Jiangsu, Xinjiang, Inner Mongolia, Hubei and other domestic and foreign provinces City, region, and franchise stores are far away from Sydney, Singapore, Thailand, and foreign cities. After 10 years of healthy and rapid development, it has become a group company focusing on the development of barbecue products and brand operation. The company's entrepreneurial incubation base is a collection of product research and development, project design and packaging, brand building, market operation and promotion, raw material production, The warehousing center, logistics distribution and other industries are integrated into a core franchise chain system that can be successfully replicated based on the operation and construction of direct stores. The company's 10 years of direct physical store operation experience has created a reliable catering franchise operation service model.

Zhang Bing, the founder of Liangshan Barbecue, has been committed to the focus of barbecue for more than ten years, never forgetting his original intention, always adhering to the spirit of productionism, reaching the goal of studying barbecue catering culture, and inheriting the essence of the ancient law of the ancestors. The Liangshan Barbecue brand originated from the traditional culture of the Northern Song Dynasty. With the theme of inheriting the Water Margin, it created the catering creative culture in the Water Margin period of the Northern Song Dynasty from the shop decoration, catering props, and the store's featured barbecue eating method - "the exclusive enjoyment of the former aristocrats, and the taste of today's people". The company has established a formal research and development team for carbon barbecue food, combining traditional techniques with modern technology, and market-oriented, launched a series of carbon barbecue products with special taste and stories. In order to strictly control the import and ensure the safety and unity of raw material sources, the company has also signed long-term supply agreements with many food suppliers around the world. In the future, Liangshan people will continue to adhere to the concept of "striving for perfection", innovate in products, provide more healthy and delicious products for diners, and provide services for partners.

Since the establishment of Liangshan Barbecue Catering Management Co., Ltd., adhering to sincere cooperation, creating win-win goals, being brave in innovation, reaching perfection, and constantly upgrading various management systems; Over the past 10 years, we have focused on barbecue, never forgot our original intention, and always adhered to the spirit of productionism. We have worked hard in the catering and barbecue industry to achieve excellence. The founder of the Chinese style charcoal fire barbecue brand has won the concern and recognition of people from all walks of life and the earnest concern and strong support of major news media.

In the face of fierce competition in the catering market, we are ambitious, down-to-earth, based in Henan, radiating across the country, and looking globally. Liangshan Barbecue Company's direct store expansion: 3 direct stores will be added in 2018, and no less than 10 direct stores will be expanded in three years; Franchise store brand development: expand 200 franchise stores in 2018, expand 400 franchise stores in 2021 within three years, incubate and upgrade the second brand Ruan Xiaoer Roast String in 2018, and develop more than 50 hot line franchises in the form of Liangshan Barbecue 2.0, and no less than 400 chains nationwide within three years. The brand development strategy has reached 1000 nationwide.

"Clear market demand, rapid innovation, return to the essence of cooking, label special food, and improve experience taste", this is Liangshan product culture! Innovation comes from the people, is rooted in the public, and is based on innovation.

Liangshan Barbecue, with its "casual form, warm atmosphere, rich raw materials and diverse tastes, combines the traditional ancient method of charcoal fire barbecue with food materials, and its products are unique and popular with the public; in addition, it has a variety of materials, the characteristics of frugality and abundance, and a wide consumer group suitable for all ages, which can meet the different needs of all kinds of consumers and create a barbecue myth.