Brand name |
Yulan |
Investment amount |
10~20 ten thousand |
date of establishment |
2003-03-24 |
Total number of stores |
five hundred |
Business scope |
Home textiles | Suitable for people |
|
Franchise region |
whole country |
Whether there is regional authorization |
yes |
Origin of the brand |
Jiangxi |
contract period |
3 years |
Training period |
January May |
Royalties |
nothing |
Requirements for business conditions |
Above 40m2 |
bond |
No RMB |
Franchise fee |
RMB 0 |
|
|
Yulan joined details
Yulan, a brand with "Jingdezhen Blue and White" as its main product, integrates cultural elements such as blue and white, wedding celebrations, etc., and blows "new wind" from different directions. One is to add modern elements to traditional classics, the other is to introduce classical charm into fashion. The cultural Yulan home textile bedding is not only an art, but also a spiritual sustenance. It is a realistic record of people's life, and even a guide and product of public thought and ideology. It is a cultural home textile brand's loyalty to beauty.
Yulan, in the face of fierce market competition, has formed its own unique business values. With strategic foresight, Yulan has excellent bedding products, perfect services and production, storage, logistics and distribution systems. We will continue to make efforts to contribute our own strength to the textile industry with the goal of "leading home culture and creating a good life". Textile has a long history, which once left a bright light in the long history of mankind. Now, Yulan, who inherits culture, is writing a new glory of China textile industry with its own solid and powerful steps!
Blue and white series
With Jingdezhen's "blue and white porcelain" as the starting point, modern expression techniques can inherit the blue and white culture, which can be combined with hand drawn forms, traditional allegorical patterns, internationally popular blue and white representative patterns and fashionable elements of modern blue and white culture transformation.
Wedding series
In order to inherit the traditional marriage etiquette and custom culture, and use the traditional meaning in modern performance. It represents the organic combination of the representative elements of traditional wedding culture and modern fashion elements or modern expression techniques.
Ink series
The use of traditional meanings in modern performance, traditional symbols, homophony, meaning, logo, implicit twists and turns, the combination of patterns with a certain auspicious meaning. The form of ink painting and calligraphy is the expression of modern cultural elements.
Traditional Chinese Culture Series
In this era full of diverse cultures of various countries, children should be guided by the enlightenment culture of traditional Chinese culture and representative stories and allusions as knowledge. The pattern series story form contains the common sense and the common way, and teaches that life is always the same. Learn knowledge from it, cultivate sentiment and improve self-cultivation.
Fashion life series
To create a fashionable and textured living room with a full sense of artistic beauty, we collect the world's classic natural elements, combine the minimalist fashion and retro aesthetics, feel the charm in details, and taste life in art.
Pillow and quilt series
Scientifically designed, ecological cotton filler is added to take care of the body, giving people a sunny taste.
Summer cool series
Silky, refreshing, soft and delicate. It allows people to enjoy two kinds of pleasant experiences: soft skin touching and cool and breathable.
Peripheral parts series
There is always some classic history, and there is always a design that falls in love at first sight, implicit, meaningful, simple and flexible.
Yulan joined advantage
Perfect system support
The POS system specially designed and developed by the headquarters of Yulan Home Textile Company can realize the communication and sharing between the information of the headquarters and the information of franchise stores. Then the system's own big data analysis function will analyze the current popular commodity styles and materials in the market, so as to accurately and timely launch marketable home textile products, thus shortening the product sales cycle and increasing its popularity.
Advanced member management system
Yulan Home Textile has a professional operation team dedicated to the management of members, so that the company and consumers can always keep communication, and regularly launch member promotions, so as to improve consumer loyalty to the Yulan brand, improve the return rate, and achieve sales growth.
Successfully imported brand
As for the newly joined smart merchants, Yulan Home Textile Association will send people to join the local market to help them evaluate the site selection and store opening feasibility, so as to ensure that Yulan Home Textile brand can be successfully introduced into the local home textile market.
Regular marketing diagnosis
After joining Yulan Home Textile, the headquarters will have professionals to regularly go to the store for diagnosis and assessment on marketing, timely adjust marketing strategies, and help the franchisee solve marketing problems in time to improve/increase the healthy development of the franchise store.
Yulan joined technological process
1. On line message, Yulan Home Textile Headquarters will send a professional project manager to contact you personally.
2. Deeply communicate with Yulan Home Textile Project Manager about the project and understand its comprehensive project content.
3. Communicate with Yulan Home Textile Project Manager to visit the headquarters and make an appointment.
4. Determine the time to visit the headquarters, and the product teacher will prepare the products in advance for reception.
5. Come to Yulan Home Textile Headquarters in person, visit the company and do project survey.
6. After you decide to join the Yulan Home Textile Project, the training staff of the headquarters will arrange your training time.
7. The assessment will be carried out according to the theoretical training and technical training until you can operate the store by yourself.
8. The headquarters provides site selection services before opening, professional teachers of the headquarters provide guidance in person when opening, and irregular operation guidance after opening.
Yulan Franchise conditions
1. Franchisees must have strong brand awareness.
2. Agree with Yulan's operation philosophy, chain operation mode and franchise store management system.
3. There are stores that meet the standards of Yulan chain system.
4. Have qualified service management awareness and strong team spirit.
5. Be interested in home textile industry and have confidence in the global chain system of Yulan Home Textile.
6. The decoration management and commodity display of franchise stores shall be consistent with the scheme provided by the headquarters.