Priority, Jinyutang's business advantages
Jinyutang abandoned the traditional wholesale business model, adopted the multi-channel distribution and brand chain business strategy led by the terminal, introduced the dynamic supermarket operation model into the jewelry and jade retail industry, grafted the advanced chain supermarket management experience into the jewelry and jade industry, and created a "affordable jewelry supermarket" with wisdom, low price, excellent service and variety, And gradually the brand chain has formed huge advantages in brand, price, operation, service, promotion, training, etc., copying the successful franchise model for the vast number of franchisees, and benefiting the vast number of entrepreneurs selected by wisdom.
Second, the scale advantage of Jinyutang
In the development process of Jinyutang Enterprise, there is such a group of figures that can truthfully describe the growth trajectory of Jinyutang after implementing the brand chain strategy - in March 2005, the number of priority stores was put into operation, and by the end of 2006, the number of Jinyutang franchise stores had increased to 300. Every day, more than 1000 hardworking Jinyutang people in more than 200 large, medium and small cities across the country are committed to spreading the profound value of jade culture, culture and Buddhist culture.
At present, Jinyutang has established a sales and service network covering the whole country, and its brand effect, brand awareness and reputation are gradually improving. By the end of 2007, Jinyutang Gem Industrial Park, covering an area of more than 30 mu and more than 30 million yuan built by Smart Select, will be officially settled in Changsha, Hunan Province, which will further improve the market competitiveness and enterprise scale of Jinyutang enterprises.
Third, the product advantages of Jinyutang
The "Jinyutang" Buddhist jewelry series now has more than 3000 styles, and the products cover the zodiac series, Buddha series, supplies series, Buddha furniture series, Buddha ornaments series, Ping An car accessories series, audio and video scriptures series, which meet the needs of consumers in many ways, serve the public in a large range, and benefit the society.
Jinyutang combines elegant jade culture with extensive and profound Buddhist culture, and integrates unique culture to create Jinyutang Buddhist jewelry series. Jinyutang Buddhist jewelry caters to the modern aesthetic concept, fully embodies the good meaning of auspiciousness, wealth and peace, as well as the personality characteristics of fashion and elegance, promotes the process of making jewelry and jade popular, popular and popular, and realizes people's dream of embracing jade with stones.
Fourth, Jinyutang's competitive advantages
Jinyutang Company is a professional jewelry enterprise integrating the production, design, processing and sales of gems and jades. Here, more than 3000 kinds of exquisite ornaments made of more than 180 kinds of gems and jades from more than 30 countries in the world are the quality improvement/increase of Jinyutang to lead the fashion and promote the trend; Employing professional jewelry designers, introducing modern processing technology, and elaborating through more than 20 processes, Jinyutang jewelry fully improves/increases the enterprise's continuous competitiveness.
Jinyutang adheres to the concept of "quality wins, advanced service", and is always committed to providing customers with newer and better products, more professional and more enthusiastic services. Jinyutang takes the principle of comprehensive customer orientation, focusing on the target market is the starting point of Jinyutang's service, meeting customer needs is the purpose of Jinyutang's service, and guiding the fashion line is the goal of Jinyutang's service. The service promotes the process of popularization of jewelry and jade
Jinyutang has not kept its business, but only started its own business. We always insist that only with continuous learning ability can an enterprise improve/increase its continuous competitiveness, and stand firm and make steady progress in the fierce market competition.
Fifth, the policy advantages of Jinyutang
Jinyutang provides intelligent selection analysis for different regions to guide the selection of stores; According to the size of the store, guide the decoration and create a good sales environment; At the same time, the smart choice analysis is provided to make it very small; According to the market situation, we will give various forms of advertising support and promotion help to franchise stores around the country to truly reduce the threshold of entrepreneurs' wisdom. Six "unified" management models, namely, unified appearance, unified advertising, unified supply channels, unified business model, unified sales price, and unified marketing promotion activities, will further reduce entrepreneurs' business.
Application qualification of Jinyutang store
1、 Requirements for business location and area
1、 It is required to have independent shops on the first floor facing the main commercial streets of the city, or independent storefronts of commercial buildings, or local pedestrian streets; Middle and high-end commercial areas, tourist areas, university areas, temples, etc;
2、 The area is not less than 15 square meters;
3、 The width of the facade signboard is more than 3m and the height is more than 1m;
4、 A description of the use right of the shop (such as the property certificate or lease contract) shall be issued;
5、 It is required to submit the photos of the business site and the photos and maps of the business location.
2、 Financial requirements
A statement of self owned funds above 50000 yuan is required, and the financial condition is qualified
3、 Business capability requirements
The "Franchised Store Business Plan" shall be submitted, including:
1、 Preliminary business plan.
2、 Market investigation report, including:
a. Population and Buddhism Popularity in the Application Area
b. Achieve goals per capita
c. Analysis of jewelry consumption
d. Describe famous brands of other industries in the region
e. Total retail sales of various accessories in the region in the past three years
f. Acceptance of gems and jades
g. Distribution of high schools, technical secondary schools and universities
h. Other factors affecting market development (such as major popular accessories and brands)
Qualification materials of franchise store management personnel shall be submitted:
1、 Have a positive attitude towards life and entrepreneurial spirit, a strong desire for success, and love to engage in the gem industry;
2、 Can identify with the business philosophy of Jinyutang, can take Jinyutang as a long-term career to choose wisdom,
Keep the qualified reputation and image of Jinyutang brand at all times in the business process;
3、 Having the identity of an independent legal person and certain experience in business management;
4、 Strong interpersonal skills and business marketing ability.
5、 The area and number of Jinyutang franchised stores are specified. The company plans the area and number of stores in a unified way according to the local economy, population and per capita consumption level.
Approval Procedures and Methods of Jinyutang Franchised Store
1、 Application stage
(1) Submit application
Submitted by the franchise store application unit or individual (application for opening the franchise store)
The application indicates: the applicant's business location and preliminary business ideas (including business resume, market investigation report, contact information, etc. of the applicant's operator).
(2) Preparation of application materials
After receiving the application form and passing the preliminary examination, the applicant shall prepare all relevant documents, instructions and materials and submit them to the Marketing Department of our company within ten days.
2、 Approval stage
3、 Site visit and review
4、 Signing stage
The applicant who has passed the examination or reexamination may sign a monopoly agreement.
5、 Franchise process
1. Franchise consultation
2. Submit the application: write the application for FAX or E-MAIL to the head office (including the applicant's capital, business location, business ideas, market research report, business resume and contact information)
3. Written review by the headquarters
4. Express photos (shop photos<including left and right shops>streets), urban maps, diagrams of busy commercial streets or E-MAIL to the head office
5. Review by the head office (the store location is the only one that has been decided, and it needs to be approved by the headquarters)
6. The applicant paid the brand usage fee (8000 yuan) to the headquarters, and the headquarters sent personnel to inspect and guide the site
7. The applicant signs the store lease and completes the license
8. Both parties signed the Franchised Store Contract
9. Education and training store decoration
10. Distribution
11. Opening
Cooperation Rules of Jinyutang Franchised Store
In order to help you successfully open Jinyutang chain store, Jinyutang will provide you with the following comprehensive support of the store at the beginning of opening and after starting your business.
1、 Since the signing of the "Jinyutang" franchise store contract, Jinyutang has adopted a strict regional protection system,
Ensure that your rights and interests are protected;
2、 An important part of the success of Jinyutang franchise store is the site selection. After your preliminary review, Jinyutang will appoint a special person
Go to your place to provide professional consultation and decoration design drawings;
3、 At the beginning of your store's opening, Jinyutang is responsible for delivering series of products suitable for your store's region and actively cooperating with your store's publicity activities at the beginning of its opening;
4、 In order to improve/increase the benefits of the franchise stores and the role of the "Jinyutang" price strategy, Jinyutang chain stores should strictly implement the unified retail price of "Jinyutang" products nationwide;
5、 The perfect and powerful public relations, advertising and promotion activities carried out by "Jinyutang" will strongly support the joint development of your store under the "Jinyutang" brand. It is strictly prohibited to sell other non "Jinyutang" products in the "Jinyutang" exclusive store.
6、 Jinyutang will be responsible for providing sales props (partially paid), promotional materials (partially paid) and other promotional items required by the franchise store.
7、 For goods distribution, the discount of more than 250 yuan per square meter shall be calculated according to the store area.
8、 Payment method: cash transaction, not in arrears.
9、 The purchase price is calculated by X% of the price. The Company will make timely adjustments according to the development of the brand in the market, and the right of interpretation belongs to the Company.
10、 The above cooperation rules are only for reference. All rights and obligations of "Jinyutang" and your store are subject to the formal contract.
Customer Service Rules of Jinyutang Store
1、 Jinyutang has an advanced Internet e-commerce platform, and its logistics is smooth and fast. Franchised stores can know the product information and market information of the headquarters at any time on the network platform, order best-selling or needed goods, and can also order from the company by fax, e-mail, etc. The distribution department will deliver the selected goods to the exclusive store in a short time.
2、 Due to the extremely uneven development in various regions, a few franchisees are bound to encounter the phenomenon of wrong purchase, unsalable and overstock in the early days of opening stores, which not only occupies the working capital of franchisees, but also is not conducive to the circulation of goods. We implement a whole process exchange system and give the initiative to franchise stores.
3、 The replacement is limited to the integrity of the product. In case of damage, modification, price change, pollution, etc., the company has the right to refuse to return or replace.
4、 The original purchase voucher must be presented for replacement.
5、 The company encourages customers to promote unsalable products and strive for achievements.
6、 We: As long as there is quality problem, return or exchange the goods.
7、 As long as the dealer's products are unsalable, the company will fully cooperate with the dealer to conduct scientific exchange of goods. The company's contract stipulates a detailed, clear and practical return and exchange system.
Jinyutang Franchised Store Regional Protection Policy
In order to support the rights and interests of franchised stores, Jinyutang adopts a strict regional protection system.
Scope of flagship store: within the business area with the store as the center and a radius of 2000 meters.
Standard store range: within the business area with store as the center and 1000 meters as the radius.
Store scope: within the business area with the store as the center and a radius of 500 meters.