Jinjiang Hotel (China) is an important layout of Jinjiang International Group's global brand strategy of "deep cultivation of domestic, global layout and transnational operation". It is mainly engaged in the high, middle and light end hotel industry of Jinjiang International Group in the Chinese market, focusing on the subdivision of "limited service hotel"The 16 word policy of "gene unchanged, background integration, complementary advantages and common development"To realize the full integration and development of hotel brand companies such as Jinjiang Capital, Platinum Tao and Vienna from resource matching, management optimization and business collaboration.At present, Jinjiang Hotel is committed to realizing Jinjiang Hotel with an international vision, in order to meet the new demand of consumption, accelerate the transformation of business type, accelerate the construction of resource sharing, focus on the creation of operation mode, and improve the market response ability"Quality, efficiency, brand, scale, market value, talent"To build the "Jinjiang" national brand into a global hotel brand with international influence.
The establishment of Jinjiang Hotel (China) has paved a new track and designed a new competition system for its 29 advantageous brands.The front end adheres to the brand orientation, and promotes the optimal allocation of resources, assets and capital of the headquarters through the brand horse racing mechanism, so as to achieve high-quality, efficient and efficient development.
The middle and back ends share the advantages of the "one center and three platforms" (Global Innovation Center GIC, Global Internet Sharing Platform WeHotel, Global Procurement Platform GPP, Global Financial Sharing Platform) to achieve business integration, management integration and architecture integration and ensure business growth.
Capital cities, municipalities directly under the Central Government and other economically developed cities in China (prefecture level cities with a GDP of more than 50 billion), and focus on first tier cities and tourist resort cities.
Recognize Vienna's corporate culture, fully understand and support the hotel's business philosophy.
Have a high spirit of good faith contract, faithfully perform the terms stipulated in the contract, and pay all fees on schedule.
Own or lease the property right or full use right of Vienna Hotel property suitable for long-term operation.
For the houses that have been well decorated, they shall be uniformly configured according to the unified software standard.The houses that are not decorated and decorated shall be built according to the Vienna store building standards.
