The kitchen is an important place for a family, and it is also a place bearing the happiness of a family. The smoke rising from the kitchen is the smoke of life and the yearning for a better life. With the progress of science and technology and the continuous improvement of people's quality of life, the kitchen has gone from "behind the scenes" to "in front of the stage". It is no longer just a functional area for cooking food, but also a life scene with social attributes and emotional communication.
How kitchen product enterprises break the tradition, see business opportunities from the evolution, capture consumer demand, and create a kitchen ecological scene with good cooking experience for users, which can maintain happiness and improve the quality of life has become a new topic facing the whole kitchen industry chain. On December 11, 2023 China Kitchen Ecological Conference with the theme of "Harmony, Symbiosis and Reconstruction of WE Come" will be held in Shaoxing, Zhejiang Province. The conference will be hosted by Boss Electric, with Tencent Home · Shell, Youju as the strategic cooperation media, Xinhuanet as the media support, and 890 New Business School as the comprehensive support. In this ideological feast of reconstructing Chinese kitchen ecology, the industry tries to find the answer of the times and redefine the good kitchen life of Chinese people.
Grasp the opportunity of the times and call for ecological coordination in the kitchen
From bonfire to fire pool, it is convenient to save fire, and cooking efficiency is changed; The emergence of independent kitchens has cut off the oil smoke and changed the quality of home...... The emergence of various intelligent kitchen appliances has increased the convenience of cooking and saved time. Every change in the kitchen is an improvement of human happiness.
However, with the improvement of people's quality of life and the upgrading of cooking experience needs, the intellectualization of individual products does not mean the realization of the overall intellectualization of the kitchen. A series of contradictions still exist, such as the single professional function, the inability to integrate as a whole, and the island of intelligent software. Only by activating the whole scene of kitchen space, social interaction and collaboration, and enriching the communication and connection between kitchen appliances and people, families and society, can we bring users a new experience of intelligent, efficient and better kitchen life.
The demand upgrading on the consumer side, together with the active exploration and upgrading on the supply side, will jointly push Chinese kitchens into the era of 4.0 - the era of ecological kitchens. The whole kitchen industry chain is constantly absorbing new capabilities and elements, turning the kitchen into a family social platform. The technological upgrading, social attribute upgrading and product iterative upgrading based on the kitchen will certainly give more attributes and values to the industry. Whether it is the development of stock market or the increment brought by the upgrading of technology and demand, there is enough market space for the whole kitchen industry chain to develop to a better and higher stage.
Strong combination, kitchen ecosystem ready
In recent decades, Chinese kitchen appliances have been constantly upgrading and iterating, from competing for functions to competing for beauty and intelligence. After the collection of high appearance and intelligent kitchen appliances, they are basically insulated from each other, which is difficult to form an organic whole to improve the cooking experience, let alone play with the kitchen. The functional integration of kitchen appliances is only the foundation. If you want to expand more possibilities for the residents, you need to achieve "downward compatibility and upward growth". The creation of the kitchen ecosystem provides more space for imagination.
Focusing on cooking, the boss of China's kitchen appliances for nearly 45 years will adapt to the situation, actively evolve, and self reconstruct. He will take the national 2000+kitchen ecological partners, set sail with innovation, hold the 2023 China Kitchen Ecological Conference, and specially invite Wu Xiaobo, a financial writer, to explore the future ecological development of the kitchen.
China Cuisine Association, China Nutrition Society, China Interior Decoration Association, China Building Materials Circulation Association, Boss Electrical Appliances, Hema Xiansheng, Haitian, COFCO Group, Red Star Macalline, Fantastic Home, Yuexing Home, Ouyada, Fusen Mei, Daming Palace, Top 100 Alliance, Shengdu Home Decoration, Oupai, Sophia, Zhibang, Shangpin Home Furnishings, Gold Medal, Hollaker, Oule Better Life Home Alliance... For more than 40 years, it has taken root in the golden track of cooking, and the boss electric appliance that sticks to the long-term principle once again appeals to the strong partners of the whole industry chain, to unite the strong and rebuild the whole industry chain of kitchen, and will work together to go through a longer period of time, coordinate with the industry, and link with consumers.
