[Tencent Home Design Channel] Chongqing, located in the land of Bashan and Chushui, has a long history of 3000 years. It has a heroic and gentle nature, which is full of the atmosphere of the Jianghu and the world. The designers of Bayu, who live here, draw on the essence of heaven, earth, mountains and rivers to build a three-dimensional Chongqing urban landscape that is perfectly compatible with nature and humanity, and harmonious with ancient charm and fashion, presenting unique urban vitality and spatial charm.
▲ Activity site
On September 7, the "Ten People Here · National Traceability Design Salon", sponsored by Youju Design Evolution, exclusively named by Windows of Milan, and supported by Tencent Home Furnishing's Shell, Red Star Macalline, and Twenty seven Design Brokerage strategy, opened in Chongqing with a stunning opening, which reflected the 8D magic city, tasted the beauty of the place, and analyzed the unique design charm contained therein. Flight guest Lai Yanan and more than 60 Chongqing design elites gathered in the mountain city, where they talked freely and explored the commonness and individuality of design.
PART 1 Theme Sharing
Praise life with design
▲ Lai Yanan/Founder of DOMO nature, associate professor of the School of Arts of Beijing Union University
The heavy flying guest of this event is the founder of Beijing DOMO nature and associate professor of the School of Arts of Beijing Union University Lai Yanan 。 She advocates the "integrated system integrated design concept" and is a practitioner of intellectual work and emotional life. In the sharing entitled "Praise Life with Design", she used extremely keen observation and perception to count the beautiful details and life insights contained in daily life and work, retrace the development process of home design, and glimpse the future design trend.
"Design changes life. Good design must be a design that pays real attention. People's yardstick needs standards, functional standards, and emotional standards, which are the most important. This is design and love." Lai Yanan stressed that good design also has educational significance. The profession of designer has a mission and needs to pay attention to cities, towns, environment and everyone's life. For product design and brand, she appreciates pragmatism more: "What is designed must be used, and I attach great importance to the application of products in space. Designers endow products with an expression ability, a unique language, and a very decent place to settle." Like products, brand empowerment is inseparable from culture, and the original intention of design is to inherit culture.
Lai Yanan boldly predicted that in the future, there will be fewer and fewer consumer goods in the market, and smart products will take their place. Designers are working hard for this ideal. "Design is a journey. This journey is interesting, comfortable, beautiful, full of surprises and expectations. Can we enjoy this kind of comfort? Can we apply good state to design? If so, it is a kind of happiness. I expect that all the designers here have this kind of happiness, because design is a human instinct, sincere, and not entangled. Design is the coordinate for us to move towards the future. We should praise our love life with design, which is what we should do. "
PART2 Salon Discussion
From Chaotian Gate with two rivers in front, to the magnificent People's Auditorium, to Hongya Cave, Chongqing has shown a unique spatial temperament that combines ancient and modern times, human and nature, and has nourished a number of outstanding designers. In such a diversified, colorful and three-dimensional city, how should designers perceive beauty, present beauty and create unique spatial charm with diversified design language? Lai Xudong, Liu Zengshen, Donna, Tan Lang, Wen Chao, Zhou Zijian, Hua Luping, Zhang Hu, Ma Aiyang, Wen Zheping, Wang Yongqiang, Liu Junhao, Zhang Xiao, Deng Zhoubin, Zhang Guoliang, Ke Ying, Wu Yue, Yu Wei, Liu Yi, Feng Yong, Wang Chaojing, Shi Chaosi, Chai Nan, Wu Fan, Zhou Shuyan, Liang Ruixue, Tian Ailing, Wang Liang, Gui Liangxuan, Chen Meiqi, Liu Pan, Liu Xiaogang Liu Qiang, Chen Haijun, Fan Hua, Tan Yue, Zhu Fengwei, Liu Mi, Pan Qiongchao, Li Fuyu, Li Chao, Xia Xia, Tang Rong, Wang Hai, Liu Qi, Shen Qin, Liu Min, Jiang Bo, Jiang Nianfei, Peng Lifeng, Gao Hantao, Li Xiaofeng, Chen Junhao, Guan Qiyao, Chen Weihao , and wait for 60+elites to explore together.
▲ Ten guests here
By the gentle breeze of the Jialing River, more than 60 local design elites were the special academic hosts and two people in Chongqing Liu Zengshen Teachers Donna Under the professional guidance of teachers, in the name of design, with the power of brand, feel the beautiful life contained in the design, and explore the unique design charm of the city! In this unique gathering, people opened their hearts and golden sentences frequently appeared.
▲ Liu Zengshen/Design Director of Hong Kong Zonghao Decoration Group (left), Donna/Founder and Design Director of DADA Space Design (right)
Understanding "Space" and "Charm"
▲ Lai Xudong/Design Director of Chongqing Shijiyingchuang Interior Design Co., Ltd
stay Lai Xudong It seems that "Qi Yun" refers to peace, quiet and poetic. He doesn't like aggressive and ostentatious expressions. In Chongqing, designers have formed the habit of using the best space to create a peaceful and stable private space.
▲ Tan Lang/Design Director of Chongqing Manshan Banshe Decoration Design Co., Ltd
Focusing on housing research Tan Lang It is believed that Qiyun tends to emphasize the comfort of people in space, and should be created jointly by owners and designers.
▲ Zhang Hu/ Partner and Chief Designer of Chongqing Kaidi Decoration Design Co., Ltd
Zhang Hu He said that Chinese people's homes should not be very complex, but should be in line with the owner's lifestyle, personal temperament and aesthetics as much as possible. The fewer the designers, the better. He advocates that more Chinese original household products and art works should be used in the design, which can better shape the temperament of the Chinese family. Excellent products can be inherited, and will nourish future generations.
▲ Liu Junhao/Founder of Danyi Design Co., Ltd
stay Liu Junhao It seems that China has 56 ethnic groups, which are all Chinese temperament. Different nationalities have different lifestyles and qualities that have been precipitated for five thousand years. In different regions, different Chinese temperament should be created. The Chinese temperament can radiate throughout Asia and even the world, and is very penetrating and lethal.
▲ Zhou Zijian/Design Director of LS Zhou Zijian Design Firm
Focusing on private housing business Zhou Zijian Pay more attention to smoke, fire and gas. As an outsider, he found that many Chongqing families pay special attention to food. Most customers pay high attention to kitchens and restaurants, and have high requirements for reasonable space allocation.
▲ Wu Yue/Brother Decoration Design Director
stay Wu Yue It seems that home is like a container, which can carry everyone's emotions, and at the same time, it is also like a mirror, reflecting the true self. Different growth environment and background also give birth to the unique temperament of home.
Design trends and requirements in the Z era
▲ Chen Haijun/Founder and Design Director of Tongheng Space
Chen Haijun It is believed that in the information age, the owner has high requirements on two points: first, the design should be recognizable; second, the designer needs to help him complete the analysis, induction, and refinement of decoration design information.
▲ Ke Ying/Founder and Design Director of M&S MORE
Ke Ying It is pointed out that the new design trend is closely related to the change of the owner's needs, upgrading from a simple functional design to a design related to life aesthetics. When setting off the space atmosphere, the designer may choose to design a marble background wall, which is not only costly but also has a long construction period; Now, a delicate and pleasant fragrance can also play the same role. The design of space has become more concise, smart and light, which tests the designer's own aesthetic accumulation and understanding of the owner's personality preferences.
▲ Tian Ailing/Founder of Twelve Points and Manager of Huanshu Space
Tian Ailing It is believed that the post-70s and post-80s owners pay more attention to materials, brands, styles and the value attributes of brands. The Z era group is more personalized, and does not use external symbols or brand attributes to replace the circle of "I".
Space form and temperament
▲ Zhang Xiao/Founder and Design Director of Shuangbao Design
As a post-90s designer, Zhang Xiao It is necessary to combine the owner's emotion, understanding of home and the designer's inquiry results. Designers are just behind the scenes workers, focusing on shaping the IP and personality experience that owners like.
▲ Zhang Guoliang/Design Director of Weidao Design Studio
Zhang Guoliang It was pointed out that many customers are thinking deeply after the outbreak, and they need more nature and freedom. In this case, the space temperament and charm as well as customer needs have changed.
▲ Deng Zhoubin/Founder of Deng Zhoubin Design Studio
Deng Zhoubin His view is similar to that of Zhang Guoliang. He believes that before the epidemic, the focus of design was on function. After the epidemic, people have higher requirements for space comfort. He doesn't care about the style personally, and emphasizes that the temperament of the space should be derived from the owner's own temperament. In the post epidemic era, designers have the opportunity to dig and refine the essence of culture and innovate.
Chongqing's local charm
▲ Yu Wei/Founder and Design Director of Chongqing DE Design Firm
stay Yu Wei It seems that Chongqing is not easy to come in and go out, and it is also the only city in all the first and second tier cities where chain brands cannot be made. Most decoration and design companies can live in Chongqing for a short time, and well done companies themselves are not large.
▲ Guiliangxuan/Zonghao Decoration Villa Design Director
Guiliangxuan He believes that the national is the world. For example, Raffles in Chongqing has a connection with Singapore. The organic combination of the local Three Gorges culture and other cultures is not only the "Belt and Road" of Chongqing, but also the "Belt and Road" of the world.
▲ Feng Yong/Design Director of Chongqing Benxi Decoration Design Co., Ltd
stay Feng Yong It seems that the relationship between the world and the nation is a process of integration of "big" and "small". Chongqing is a "magic" city, Raffles is a typical modern element, Hongya Cave is also a modern scenic spot, and the grand theater opposite is also a representative of the grand world culture. The urban appearance of Chongqing explains a great fusion of local culture and modern art culture.
▲ Wen Chao/Founder and Design Director of Chongqing Jianpu Decoration Design Co., Ltd
Wen Chao The understanding of Chongqing's local attribute is very three-dimensional. He explained it from three dimensions: "factory", "new Britain as the capital", and "new tranquility in the mountain city". From primary school to junior high school, he has lived in the factory. He is working with Yu Wei on a household brand Wild In, the understanding of home and the perception of temperature are substituted. The "alternate capital New England" refers to the inclusive and open characteristics of Chongqing, which is presented with elements of European style. As the alternate capital of the Republic of China, a large number of elites of the upper class once lived in Chongqing. These people's understanding of life exerts a subtle influence on the local people's understanding of aesthetic values. The collision of delicacy and coarseness has become the characteristic of Chongqing. "The new tranquility of the mountain city" expresses a quiet life state, and he emphasizes that it must be comfortable and valuable. This kind of temperament is consistent with the growth state of Chongqing. It seems to grow disorderly and naturally, but it is the unique charm of Chongqing.
PRAT3 brand&industry enabling design
▲ Chen Tao/CEO of Milan Window
As a veteran who has worked in home building materials for more than ten years and a senior consumer of home design, Chen Tao Based on Chongqing's unique local charm and excellent cases of designers, this paper vividly expounds his understanding of "good design" and "good windows".
He believes that what people remember most is the simple and warm life style. A good design must be as warm as jade, bringing warmth and tolerance to others, and being good at the use of light and shadow, endowing the building with soul. "Good design first comes from designers' understanding of fashion, especially their taste of life connotation. Fashion is an aesthetic attitude that designers pass on to household consumers, and at the same time, it leads the transformation of lifestyle and life culture."
A fashionable window is the eye of architecture, which has a profound impact on the shaping and expression of space charm. What kind of window is a fashionable window? Chen Tao's answer is that it has a high appearance and a high-tech core. The window of Milan takes the appearance as the core focus, introduces the panoramic lighting design of Italy, adopts the extremely narrow edge, and restores the beautiful posture of the window with the minimalist aesthetics. "Our mission is to guard the quality life of thousands of families with high-quality doors and windows. Give soul to space with ideas and emotions, guard the serenity and warmth of home with fashionable windows, and convey the charm of space and design."
▲ Wu Youning/General Manager of Red Star Macalline Chongqing Business Development Center
As a representative home furnishing store covering 29 provincial administrative regions and 199 cities in China, Red Star Macalline plays an important role in Chongqing's home furnishing industry. As the host and the "old man" who has worked in the household industry for 15 years, the general manager of Red Star Macalline Chongqing Business Development Center Wu Youning He believes that changing products and spaces with design to make life better is the direction of joint efforts of Red Star Macalline and designers.
"Recently, I heard that many teachers in the design circle are also engaged in home design. I am very happy and full of expectations for the development of the whole industry." She sincerely hopes that more designers can apply the inspiration and creativity from nature and life to home design, which will arouse more people's resonance for life, beauty and nature.
▲ Wu Bo/General Manager of Chongqing Red Star Macalline Yubei Supreme Mall
"It is not the house that is designed with heart, but the life. Different cities have different cultural charms, and excellent design is good at combining life style, outlook on life and space orderly through ingenuity." General Manager of Chongqing Red Star Macalline Supreme Mall Wu Bo In his speech, he said that he expected Red Star Macalline and designers to explore the answer to a better life in the name of design, actively carry out cross-border combination, dig deeply into the brand culture gene, and devote themselves to bringing cutting-edge design of fashion home to consumers. In the future, Red Star Macalline will work together with excellent brands such as the design industry and Windows of Milan to integrate individual aesthetics, design and art into high-quality home life.
▲ Du Yao/Window of Milan, Chongqing
Design comes from life, and life is wonderful because of design. From Window of Milan, Chongqing Du Yao It is believed that this ten person national traceability design salon is a very important platform and a rare exhibition opportunity for the brand. He sincerely hopes that through this activity, the elites in the design industry can approach the Window of Milan, understand its belief, provide users with more high-quality fashionable door and window solutions, work together to improve the quality of household life of Chongqing consumers, and lead the fashion home design trend.
At the end, the host Yan Hong I would like to thank all the guests for the successful conclusion of this activity. She was deeply impressed by the unique design tension and Jianghu atmosphere of Chongqing. "It is an unforgettable memory to talk about design and life in this beautiful city, to enjoy this afternoon with you, and to share your unique views on space temperament and design charm."
The Japanese design master Yuan Yanzai once said: "Design is not a skill, but a sense and insight ability to capture the essence of things." The designers carefully captured the unique charm from the different cities, making their design more durable over the long baptism of years, and adding more glittering texture and vitality. The charm of the city is also passed on from generation to generation in the name of design.
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