With its own art gene, it goes with fashion and creates new design inspiration and sparks. On July 12, 2021, the opening ceremony of Shanggao Art Center and the launching ceremony of the second Shanggao Bathroom Fashion Festival were held in Shanggao Bathroom Headquarters.
Distinguished guests gathered in President's Office of Shanggao Sanitary Ware
Shanggao Art Center made a stunning appearance with a new image that is compatible with art, fashion and life. At the same time, the second Fashion Festival of Shanggao Sanitary Ware was officially launched, attracting high attention and expectations from the industry.
Celebrities gather to help the brand speak
At the event site, celebrities gathered, friends and celebrities gathered to witness the annual highlight of Shanggao bathroom brand.
At the grand ceremony, the industry leaders also brought wonderful keynote speeches from multiple dimensions, such as market analysis, industry trends, brand operation, etc., full of dry goods, which is both forward-looking and grounded.
Wang Yongqi, President of Shanggao Sanitary Ware
This art center represents the terminal image of a new generation of Shanggao bathroom, which integrates art, classics and fashion into Shanggao's marrow, brings people a new concept of bathroom space from top to bottom, and provides a new solution for bathroom space. In 2021, the adjustment policy of Shanggao Sanitary Ware will be "to take customer satisfaction as the minimum standard and customer touch as the measurement standard", to provide consumers with the most suitable space solutions from a professional perspective, and to truly let customers speak for Shanggao from the heart.
Liu Wengui, Secretary General of Sanitary Ware Branch of China Building Materials Market Association and Foshan Sanitary Ware Industry Association
At the meeting, Liu Wengui, Secretary General of the Sanitary Ware Branch of China Building Materials Market Association and Foshan Sanitary Ware Industry Association, said, "In my opinion, Shanggao Sanitary Ware is the only brand in the industry with art as its brand industry characteristics, and also the first enterprise in the industry to hold the 'Sanitary Ware Fashion Festival'. Shanggao's innate art cell originates from the pursuit of art and artistic expression of Cao Yuyong, chairman of Shanggao Sanitary Ware. The "art, classic and fashion" proposed by Shanggao Bathroom this time as the positioning of the new brand image and the interpretation of the overall solution of the bathroom space all show Shanggao's ambition for the future market, from which we also see the broad development space of Shanggao Bathroom. "
Yu Zhenrong, President and Secretary General of China Industrial Cooperation Association, Founder of Kitchen and Sanitary Information
Yu Zhenrong, president and secretary-general of China Industrial Cooperation Association and founder of Kitchen and Bathroom Information, said, "Shanggao Sanitary Ware is not only admired for its control of products, but also for its meticulous delivery of corporate ideas and talent training. I have been in Shanggao for many times and have known Shanggao for more than 10 years, but every time Shanggao brings me a different surprise. It can be seen that Shanggao Sanitary Ware has devoted itself to enterprises and brands for so many years. Everything is said to be difficult at the beginning. In fact, it is even more difficult to do it with your heart and heart for a long time. Shanggao Sanitary Ware is an enterprise worthy of industry and consumers' fine products. "
Zhang Shuru, Secretary General of Guangdong Sanitary Ware Chamber of Commerce
Zhang Shuru, secretary-general of the Guangdong Sanitary Ware Chamber of Commerce, said, "According to relevant statistics, the ratio of closed enterprises to new enterprises has expanded in the past two years, and the number of new enterprises is far lower than the number of closed enterprises, which means that the sanitary ware industry has officially entered the stage of" big reshuffle ". How to survive the existing brands is the biggest challenge that sanitary ware enterprises are currently facing. In my opinion, the transformation and response of Shanggao Sanitary Ware is a very missing part of the industry at present. It gives full play to the spontaneous advantages of the enterprise, injects the brand into vitality, fits the needs of consumers, and excavates the needs This is also the most important part for bathroom brands to think about and explore. "
Gao Shengwei, General Manager of Reading Holdings
Gao Shengwei, general manager of Reading Holdings, said in his speech, "Shanggao Sanitary Ware is very beautiful. This beauty emanates from Shanggao from top to bottom, which is an involuntary sigh from the heart. This is the charm of Shanggao. From LOGO to exhibition halls, products and factories, everything shows Shanggao Sanitary Ware's control of art and interpretation of art. Art runs through the whole enterprise, and being high is the benchmark of the industry. The enterprise has its own art museum, and Shanggao is the only one in the industry. "
Liu Li, co-founder of Yan Bath Circle
Liu Li, co-founder of Yan Bath Circle, said, "You can visit China without looking at the Three Halls, but you can't miss Gu Hongming. Mr. Gu Hongming's confidence in Chinese culture has deeply moved me. Now that Chinese products are rising, Chinese sanitary ware brands need to spread Chinese cultural confidence to the world. In Shanggao, I really feel the unique charm of Chinese culture and the national confidence that it presents. High art is based on the development of contemporary China, and it is also a deep concern for the value of Chinese civilization in the past and present, showing the world the Chinese style of the new era. "
Walk towards beauty and refresh brand image
Shanggao Sanitary Ware, founded in 2001, has been committed to "making more people enjoy a better life". Coinciding with the 20th anniversary of the brand, Shanggao Sanitary Ware has created a new space experience with a new image and attitude.
At the beginning of the ceremony, Wang Yongqi, President of Sungo Sanitary Ware, delivered a speech first, giving a new interpretation and interpretation of the brand positioning of "fashion, classic, art", and previewing the highlights of Sungo Sanitary Ware's annual new product, which integrates fashion and art elements from the aspects of style, functional design, color application, etc., making people look forward to it
Among them, Shanggao Art Center represents the new terminal image of the brand. The main display is the suite, which integrates the three core brand keywords of "art, classic and fashion". It aims to provide users with more advanced bathroom space solutions, meet the needs of consumers to choose styles and prices at will, and match consumers with humanized functions and more suitable materials.
Fashionable bathroom, performing aesthetic feast
With the latest popular colors, more artistic works will be presented. The unveiling ceremony of Shanggao Art Center attracted a lot of attention. In addition, as another highlight of this activity, the second Shanggao Bathroom Fashion Festival also received more attention. In the neat and loud countdown of the audience's "3, 2, 1", the celebrities held gold scissors to cut the ribbon for the second Shanggao Bathroom Fashion Festival, symbolizing the official launch of the second Shanggao Bathroom Fashion Festival!
Then, under the leadership of Shanggao bathroom staff, the guests and audience moved to the new Shanggao Exhibition Hall and Shanggao Art Museum. In the professional explanation, we not only enjoyed an audio-visual feast, but also formed a deeper understanding and brand awareness of Shanggao Sanitary Ware. The fashionable bathroom space with artistic flavor and original texture products have attracted people to take photos and forward.
The official unveiling of Shanggao Art Center and the full launch of the second Shanggao Bathroom Fashion Festival have opened a new chapter in the shaping and upgrading of Shanggao Bathroom brand! The brand drama has just begun, and it is worth paying attention to in the future!
The small editor's point of view: "Look at the astronomy to observe the changes of time; look at the humanities to become the world". The power of art and culture runs through the history of human society, and is the soul of progress of a country and nation. Without a high level of national self-confidence and the prosperity of art and culture, there will be no great rejuvenation of the Chinese nation. Shanggao Sanitary Ware strives to integrate art into all aspects of enterprise operation, and is permeated with artistic atmosphere everywhere. We have reason to believe that, with China's steady progress towards the center of the world stage, the high sanitary ware with art as its soul will certainly make Chinese sanitary ware products characterized by "art, classics and fashion" shine on the world sanitary ware stage.
