In recent years, customized bathroom cabinets have become more and more popular in the market. Some professional customized bathroom cabinet brands have sprung up and become the main force in the industry development. Today, we have the honor to interview Yao Honghui, general manager of Dilya Sanitary Ware, to hear his views on the development trend of the bathroom cabinet industry, and why Dilya's customized bathroom cabinets are so popular with agents?

Bathroom cabinet mainly evolves in three directions

President Yao introduced that the bathroom cabinet product was born out of the previous ceramic column basin. At the beginning, it only had a simple washing function and could only meet the basic needs of users. However, with the continuous improvement of living standards, people's demands are also increasing, gradually evolving from ceramic pillar basin to bathroom cabinet, and there are more requirements.

On the one hand, it is the design style. From American style, European style, French style, to the popular luxury, the design style of bathroom cabinet is becoming more and more important, and needs to match the style of the overall decoration, gradually from products to space.

The other aspect is function. From basic functions of washing and gargling to makeup and storage, bathroom cabinets have more and more functions and play an increasingly important role in bathroom space and life.

Another aspect is intelligence. There was nothing intelligent in the bathroom cabinet before, but now there are smart mirrors and some refrigerators for keeping cosmetics fresh. The intelligent elements are gradually increasing, and it is expected that there will be more innovations in this regard in the future.

The bathroom cabinet best reflects the bathroom style

President Yao believes that the bathroom cabinet plays a leading role in the bathroom space, because it is the product that best reflects the bathroom style, and the current bathroom cabinet can be customized according to everyone's preferences, regardless of style, color or function, according to the preferences and needs of users.

In addition, the post-90s and post-95s generation are under a lot of pressure and need to relax and release. The bathroom is a very good release space because it is relatively private. No matter how many songs you sing in it or how you walk around without being bound, there is no psychological pressure.

President Yao said that the bathroom will certainly play a similar role in the future, and the bathroom cabinet will have more and more functions that can be customized. As long as users have needs, they can meet them through customization.

"Zero inventory" is the profit

Speaking of customization, President Yao said that the reason why Dilya has been favored by agents in recent years is largely due to customization.

He said that many agents are really hard and tired, because the market is changing, and people's needs are diverse, American, European, modern, luxury... All kinds of bathroom cabinets are needed, and just the same type of bathroom cabinet has caused great pressure on agents.

In 2016, Dilya began to implement de stylization and de stylization. De stylization does not mean that there is no style, but that all styles of Dilya can be presented without physical objects. It can be presented through design software, and then adjusted according to customer needs, and then placed an order to the factory for production.

President Yao introduced that Dilya was the first company in China to launch non-standard customized design software. Instead of simply pulling in a model, it can be designed into a bathroom cabinet of any style, so as to meet the customization needs of different customers and truly achieve the effect of what customers want is what they see and what they see is what they get. Dilya does not simply sell products, but provides a set of customized design solutions.

At present, all products of Dilya are non-standard customized products, which have successfully achieved "zero inventory". Agents no longer have to bear the pressure and risk of inventory. After signing an order, dealers place an order to the factory. Not only does they have no financial pressure, but every penny they earn is their own. Realizing profits is a strong guarantee for long-term healthy operation.

Customization tests the strength of the factory

However, President Yao also stressed that this is a great test of the strength of the factory. From receiving the order to packaging and leaving the factory, every link should not be wrong. Once it is wrong, it will be all wrong. Dilya's ability to achieve full non-standard customization also depends on the training in the past few years. From the production line layout to the process design, they have all been adjusted again and again to adapt to customization.

Dilya's production mode is called component production. Like the assembly line, positions are divided according to the components, including doors, cabinets, smart mirrors, and worktops. First, the order is divided into different parts, the whole workshop is divided into more than a dozen car rooms, and then the parts are summarized into finished products.

In this way, workers are highly skilled, which can reduce the error rate, and the delivery time will be much faster. President Yao revealed that under normal circumstances, Dilya can deliver goods in 35 days, and both the delivery cycle and quality are in the leading position in the industry.

Give a man a fish and you feed him for a day. Teach him how to fish and you feed him for a lifetime.

Speaking of the support for agents, President Yao said that with the promotion of full decoration, the market for agents is becoming less and less, leaving only high-end customers. According to the analysis made by Dilya, high-end customers need not only products, but solutions that meet the whole family decoration style, which involves a certain design ability.

In his opinion, what Dilya needs to do most is to assist agents, let the terminal team understand space design and product design, and then use design to serve customers, so as to drive sales by design. Especially for customized products, the front-end design is the only way to obtain high-end customers. In order to obtain customer orders, stores must do a lot of preliminary work, including understanding their preferences and needs. Only in this way can customers be satisfied and orders be placed.

Therefore, Dilya's main policy this year is to help agents do a good job in design, including strengthening the training of the terminal team, optimizing the docking between the factory and the store, putting the design service of the factory in front, and using scientific and technological means to reduce the design threshold, simplify the design operation, thus improving the overall design level of the store.

From ceramic column basin to bathroom cabinet, to bathroom space; From washing to makeup and storage, to release and customization, bathroom cabinet products are constantly evolving, with more and more functions and greater impact on life. With the continuous development of the industry, high-end customized bathroom cabinet brands such as Dilya will usher in more opportunities.