In response to the needs of industry and market development, on the morning of July 9, the strategic signing ceremony of Yigao Sanitary Ware and Sanitary Ware News, the chief new media of the sanitary ware industry, was successfully held in the 12.1 functional center area of Guangzhou Construction Expo, marking the official launch of Yigao's new marketing strategy and moving towards a new stage.
For the sanitary industry, it is an era of opportunities and challenges. If you want to take the lead in the fierce market competition, you must constantly seek breakthroughs, capture new market trends, define new market patterns, and improve the core competitiveness of the brand, so as to remain invincible. With the rapid development of information technology and mobile Internet technology,
The new media represented by WeChat, with its convenience, interactivity and real-time, has gradually become an indispensable communication tool and information platform in people's daily life.
Yigao Sanitary Ware is a high-end sanitary ware brand of China Liansu Group (Hong Kong listing code: 2128), which was founded in 1996. Its production base is located in China's Tao Capital Foshan City, Guangdong Province, covering an area of more than 300000 square meters. It mainly focuses on leisure sanitary ware, ceramic sanitary ware, bathroom cabinets, five gold dragon heads and accessories.
After 23 years of development, Yigao Sanitary Ware insists on pioneering and innovation, and has developed into a modern high-tech sanitary ware enterprise integrating R&D, production and sales of bathroom cabinets, ceramic toilets, shower rooms, bathtubs, faucets, showers, hardware accessories and other overall sanitary products. In addition, more than 2000 service outlets spread across the global market, and the products and sales network cover more than 200 countries in Europe, America, Africa, Oceania, Asia, etc.
In 2019, Yigao Sanitary Ware will strengthen its efforts in investment promotion and cooperation, channel integration, team building, product system, advertising, terminal assistance and other aspects. The brand reputation continues to rise, the product R&D is fast and steady, the marketing innovation is sharp, the management reform is still in deep water... Step by step strategic planning, milestone events, Ego Sanitary has always moved forward at the speed of leading the industry.
As the largest vertical new media platform in the pan home furnishing industry, Bathroom News has a large number of building materials dealers and users. At the same time, its extremely strong daily browsing volume and user dependence are a leader in the bathroom industry. As a professional industry media, Shenzhen Reading Holdings Co., Ltd. is a new media platform with home news, bathroom news, ceramic news, door and window channels, home building materials distribution information and other new media platforms.
Today, Readiness is far ahead of the industry in the new media field, with 1 million fans in the household field and growing; It affects 10 million household groups in Greater China. At the same time, Readiness has also established good cooperative relations with People's Daily Online, Today's Headlines, Tencent Home, Sina Home, Southern Weekend, Phoenix News, etc., to improve corporate brand publicity.
With the change of people's reading habits and the continuous improvement of brand awareness, Yigao Sanitary Ware is the first to realize the importance of new media. In the vertical field of sanitary ware, as the largest vertical new media platform in the sanitary ware industry, Sanitary Ware News has great industrial influence and commercial value in the dissemination of sanitary ware dealers, which is also the basis for the strong cooperation between Yigao Sanitary Ware and Sanitary Ware News. This cooperation fully reflects the foresight of Yigao Sanitary Ware and its keen market insight.
This strategic signing between Yigao Sanitary Ware and Sanitary Ware News is not only a strong combination of Yigao Sanitary Ware and Sanitary Ware News, but also a solid foundation for the future win-win cooperation model between the traditional sanitary ware industry and mobile new media platform, and also marks another step forward in building the brand reputation of Yigao Sanitary Ware!
