operate
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McKinsey's seven step approach: efficient system to solve operational problems What should you do if you encounter problems in the process of work? Do you rely on your historical work experience or do team members brainstorm ideas to solve these problems through divergent thinking. Or should we use the system methodology we have mastered through overall thinking -
Easy to understand marketing and operation Author: The marketing and operation of the brand planning teacher Yu have diversified into many types, but they never change! The essential difference is that marketing is external and operation is internal! Marketing focuses on how to effectively attract and meet customer needs and external orientation. Operations focus on how to efficiently manage and execute the enterprise -
Four strategic models that should be learned in planning, operation and management Original author: Mr. Yu, a brand planner, analyzes and formulates enterprise strategy tools -- overall operation tools of strategic clock management -- McKinsey 7S matrix enterprise internal and external environment analysis tools -- SOWT analysis optimization product portfolio analysis -- Boston matrix -
8 Figure Understand brand marketing operation Eight pictures, make a simple cognition. Original picture author: Mr. Yu, brand planner -
Basic skill series of operators: detailed explanation of activity operation As soon as the term "event operation" is used, it is believed that every operator will be familiar with it, because it will have planned several events more or less. Because in our operation career, activity operation runs through the whole process, no matter what the product is or the purpose of operation is -
How to write a copy of the main picture of e-commerce It means to write more, draw more pictures and test more. In many cases, a piece of writing that comes to mind inadvertently, such as hot mouth the next day, may bring unimaginable effects. -
Pinduoduo Exploit Single Script: only one link in one month We must not use tactical diligence to cover up strategic laziness. Diligence is necessary, but blind diligence is undesirable. -
How to track the operation effect through UTM parameters! Today, I saw an article titled "Sharing Links of Major Apps, Peeping into Your Circle of Friends" published by Poor Pingjun, which mentioned that many apps obtain our relationship chain through sharing links. The article also explains the specific principles. Today, we will review the operation again -
E-commerce mapping skills The material you think is good may not run well; On the contrary, sometimes the materials you don't like run surprisingly well. -
Operate yourself as a brand, and the individual is the brand Identify yourself through SWOT analysis and build your own personal business model. -
"Operation" operation is not miscellaneous, but restore the real operator [01] The cognitive misconception of Internet operation is that operation is "miscellaneous", but not "miscellaneous". Products, programmers and UI are all more sophisticated and specialized posts. However, operations do more miscellaneous things, but operations are not miscellaneous. In terms of technology, it has been shaped -
The underlying logic of e-commerce payment promotion Taking Pinduoduo as an example, the operation mode of the platform waiter has been mentioned many times. In the early stage, either forced payment, through train hard loss, or cargo damage activities. As long as the order is issued, the weight can be increased. -
Quickly master brand vs marketing vs operation Quickly master brand vs marketing vs operation -
How to attract new stores in Pinduoduo The lack of traffic in new stores is really not a problem, and the problems that can be solved with money are not problems. What is really difficult is to control the pace of the store and make links with high conversion rate, which is the most difficult. -
Five modules and 83 thinking models help you operate well The 83 thinking models of the five modules help you do a good job in operation. At present, these five modules are the ones you have collected. If you want to do a good job, you need to study the relevant models in depth and transform them into your own knowledge. The five modules are: organization module, cognitive module, innovation module, strategic module -
Thousands of people and faces of e-commerce platform The simpler things are, the more difficult they are. Because there are no rules to follow, they are more uncontrollable. -
The solution under the e-commerce volume In the end, you find that e-commerce is an individual effort. -
E-commerce pricing determines the play method, and the play method determines the quantity Do you think such links need operation? Once there is a link, there will be orders. With the weight of global shopping shops, the operation is to earn money. -
be finished! I am surrounded by the Woolen Party [Part II] If you don't do e-commerce, you can't imagine how hateful some people are. -
be finished! I'm surrounded by the wool party I have come here in the same way. From the initial righteous indignation to the present insightful lying flat, it is all tears to talk too much. -
How can the e-commerce conversion rate be viewed? Products with a click rate of 1% and a conversion rate of 2% can sell for more than 10000 yuan a day. -
Skills and methods of e-commerce operation Those who lose 10000 yuan a day and spend more than 100000 yuan a month are not bold, but their mastery of platform Tao and art. -
Role of evaluation There are tens of thousands of comments from others, but your comments are only three or four. How do you think this should be done? -
Doing e-commerce is doing sales If you can't improve your salary, don't doubt that your ability must be improved. -
Multi store process As the old saying goes, life and death depend on choice. -
How to deal with the loss of money in e-commerce Losing money is a kind of knowledge. Losing money aimlessly is really losing money. Losing money expectantly is worth encouraging. -
How to launch high production in Pinduoduo No matter how good the operation is, it is impossible to sell a tow of Baba into a burst. However, if you hand over a product with the gene of "hot money" to a Baba operator, he will be able to push it into "hot money" for you. -
Operation skill knowledge map Operation skill knowledge map -
What is the most difficult thing in e-commerce operation The essence of operation work: solve problems when encountering problems. If you can solve the problem, congratulations on your successful customs clearance. If you can't solve the problem, there is only one result: you are eliminated. -
How to improve Pinduoduo DSR Remember, good reviews and courtesies are definitely not allowed. -
Pinduoduo creates the user demand of the popular link The e-commerce operation has done so much work, isn't it just for the moment when users place orders? -
How to improve the conversion rate of e-commerce links How to solve the core transformation of links? My answer is: transaction point -
Operation knowledge map: 6 knowledge points explain operation In terms of basic cognition, user operation, event planning, content production, operation sop and community operation. Note: This picture is not properly processed and is a bit vague. Do not mind. If there is an event later, we will deal with it again