With the rapid development of China's education and training industry, the market competition of online education institutions is becoming increasingly fierce. At the same time, some educational enterprises have also been exposed to problems such as false propaganda or enrollment traps. Student satisfaction has become an important indicator to measure the healthy development of enterprises. To this end, ITrust Internet Credit Evaluation Center and 12315.com Satisfaction Evaluation Center jointly released the "2018 Top Ten Brands of Student Satisfaction in Domestic Online Education Industry". New Oriental Online, a leading domestic online education brand, won the honor with its high satisfaction index. According to the evaluation results, the student satisfaction index of online education institutions that were finally listed in the top ten brands reached more than 90% (five-star).

Since the public welfare activity was launched in October 2018, it has attracted the active participation of students, and has also received strong support from online education institutions. Since its launch in 2016, the Top Ten Brands Selection Activity for Student Satisfaction has been successfully held for three times, and has become an influential platform for publishing consumer opinions completely organized by independent third-party professional institutions. The selection team determines the candidate list through big data online word-of-mouth monitoring and manual due diligence primary selection, and determines the top ten brands through voluntary declaration, voting, online scoring evaluation, expert selection and review and other procedures. In order to improve netizen interaction, activity transparency and brand exposure, the selection team also launched WeChat voting, computer voting and online complaint reporting. The selection is open and fair, representing the real will of educational users.

Since its establishment in 2005, New Oriental Online has adhered to the development under the support of "teaching and research as the core and science and technology as the support". With strong teachers and high-quality teaching and research, it is committed to creating a lifelong online learning platform with teaching services as the core. At present, it has become the most influential online education enterprise in China. After more than ten years of accumulation and precipitation, New Oriental Online has built a set of education industry ecological chain covering all ages. Its five business brands including New Oriental Online, Oriental Youbo, Cool Learning Dona, Cool Learning English and New Oriental Education Cloud, high-quality courses and perfect teaching services have not only been widely recognized by the industry and students, but also won good market reputation. This time, it deserves the title of iTrust "2018 Top Ten Brands of Student Satisfaction in Domestic Online Education Industry".

It is reported that the purpose of this selection activity is to "create honest value and enhance the trust of students". The evaluation basis of satisfaction index is GB/T19038 GB/T19039, ISO10004 and iTrust big data satisfaction evaluation model. The evaluation index includes seven dimensions, including website system, courseware quality, teaching effect, teaching management, student experience, price and brand awareness. The data mainly comes from sample surveys, online word of mouth, enterprise information and media reports.