Fujian rock tea has been on fire again recently.

Not because of quality,

It's the price.

After being exposed by many media to the existence of "sky high rock tea" chaos in some regions of our province, the reporter saw that the Baidu Index information index of the keywords "rock tea" and "Wuyi rock tea" increased sharply after February 18, and related topics such as "sky high rock tea costs hundreds of thousands of yuan per kilogram" on microblog and "Fujian responds to the sky high rock tea chaos in some regions" have been on the hot search list for several consecutive days recently, More than 20 million topic readers.

For a while, "rock tea with high price" changed from "market pursuit" to "target".

Unprecedented rectification efforts

The "sky high price" has existed in the tea industry in ancient China. Ouyang Xiu recorded that the price of "Little Dragon and Phoenix Group" tea cake in the Song Renzong era was two taels of gold per piece. In modern times, Yunnan Puer, Anxi Tieguanyin, West Lake Longjing, Taiping Houkui and other famous teas have also been auctioned for hundreds of thousands of yuan.

Since the priceless Wuyi rock tea was pulled out for the first time in 2018, netizens have been indignant. This time, the attitude of netizens has obviously changed. However, the difference is that the government's attention and remediation efforts caused by this incident are unprecedented.

On February 18, the Circulation Development Department of the Ministry of Commerce sent a letter to the Department of Commerce of Fujian Province, requesting to verify whether the price of Fujian rock tea in the circulation link was maliciously hyped, and to launch rectification actions.

On February 20, the provincial market supervision bureau carried out a spot check on the brand tea stores in the urban area of Fuzhou, and collected evidence and filed a case on the spot for some businesses that had problems such as not clearly marking prices, operating without food business licenses, unfair competition, and suspected of selling high priced rock tea.

On the same day, the cross-strait tea industry exchange association, Fujian Tea Association and Fujian Tea Association jointly issued a proposal, calling for strengthening industry self-discipline, resolutely resisting illegal manipulation by bad businesses, jointly creating a harmonious and good consumption environment, and better maintaining the overall image of Fujian tea industry.

On February 21, the Provincial Market Supervision Bureau and the Department of Agriculture and Rural Affairs jointly issued a notice of rectification, requesting to focus on time and strength, focus on checking "sky high rock tea", and seriously rectify the bad behavior of playing up hedonism in marketing.

On February 22, Lin Wenbin, secretary of the Nanping Municipal Party Committee, presided over a special meeting of the Municipal Party Committee to study and deploy the centralized rectification of the chaos in the tea market, such as "sky high tea". On the same day, the Provincial Tea Circulation Association also issued the Proposal on Actively Responding to the Rectification of the "Heavily priced Rock Tea" Disorder, advocating to fully understand the importance of rectifying the "Heavily priced Rock Tea" Disorder, attach importance to product management, strengthen propaganda, and actively expand the circulation channels of "people's tea" and "people friendly tea". The Nanping Straits Tea Industry Exchange Association issued the Open Letter on Promoting the Healthy Development of Wuyi Rock Tea Industry by Not hyping "Heavily priced Tea", advocating all production enterprises, dealers and all member units to take immediate action to maintain the image of the tea industry.

On February 24, the Supervision Committee of the Provincial Commission for Discipline Inspection issued a notice in the form of SMS, asking cadres and masses to supervise the purchase of public funds, illegal receipt and delivery, illegal occupation, illegal intervention or participation in the management of "sky high tea" and other special resources of famous and precious products.

Relevant departments of Fuzhou City and Wuyishan City interviewed 22 Wuyishan tea enterprises in the online "sky high tea" list at the first time, guided them to take the initiative to release the statement of "not for sale" and "tasting tea", and adjusted the price of high-end tea products. At the same time, many tea companies have responded to the initiative and started self-examination and self correction.

Developing "common people's tea" is fundamental

The attention caused by this "sky high price tea" is aimed at resisting extravagance and safeguarding the interests of consumers and tea farmers.

Every year, in the rock tea production season and peak sales season, the Wuyishan Municipal Market Supervision Bureau, the Tax Bureau, the Tea Industry Development Center and other relevant departments will carry out special rectification actions in the tea market. In 2018, Yongpeng Tea was fined 252500 yuan by Wuyishan Market Supervision Bureau for publishing false advertising and using vulgar trademarks.

Before this year, the city also fully launched the supervision and management of tea production, processing and sales and market guidance. All tea production and operation entities subject to administrative punishment due to false price speculation, excessive packaging, abuse of vulgar flower names, tax evasion and tax evasion, etc., were exposed and included in the bad records of enterprise credit information Project support and other aspects are not supported.

In 2020, Wuyishan City will file and investigate 32 cases of tea violations, involving labels, false publicity, forgery of quality certification marks, etc., with a fine of 441300 yuan. It is reported that from this month to April, Wuyishan Municipal Market Supervision Bureau will continue to carry out special rectification actions for the tea market.

In the view of tea industry related people, Fujian tea industry may open a new situation after the "rock tea with high price" incident. "We advocate scientific and reasonable consumption, economic and affordable consumption, health and safety consumption," Pan Wenyi, president of the provincial tea circulation association, told reporters. According to the survey of the national tea industry technology system, the daily consumption price of self drinking tea for the public is about 280 yuan/jin, and the price of gift tea is about 350 yuan/jin. "This means that a large number of consumers have a demand for middle - and low-end tea products. Don't let the hype go haywire and let the cheap tea drown in the sound of 'sky high prices'."

It is reported that there are many kinds of tea in China. At present, there are more than 1000 national standards, industrial standards, local standards, group standards, enterprise standards, etc., which are used to regulate various kinds of tea, covering production and processing, content detection methods, limit standards and detection methods of pesticide residues and pollutants, standard descriptions of general packaging, etc. However, such standards are not mandatory and have no restrictions on market prices.

In 2006, the national standard of Wuyi Rock Tea cancelled the division of mountain ranges, but it did not stop businesses from promoting mountain ranges and consumers from chasing mountain ranges. Relevant departments have taken special rectification actions to curb chaos for a long time, which can only ensure orderly operation within a certain space and time.

Chen Yifu, a distinguished researcher of the Tea Science and Technology and Research Institute of Fujian Agriculture and Forestry University and a national first-class tea appraiser, said in an interview that "sky high tea" is only a rare phenomenon, and the market is more of "ordinary people's tea" suitable for public consumption. "The small tea industry looks beautiful, but it is actually fragile. There is a lack of supervision on tea grade standards, a comprehensive tea circulation market in the province, and a set of tea industry development indexes issued regularly. It can be said that Fujian tea industry is in urgent need of integration and upgrading. "

It is reported that in the next stage, the provincial tea circulation association will adopt various ways to strongly recommend "common people's tea", so that all tea lovers can drink good tea with excellent quality and moderate price, and promote the healthy and orderly development of the tea industry.

Provincial Market Supervision Bureau, Provincial Department of Agriculture and Rural Affairs

After the joint issuance of the notice to rectify the chaos of "sky high rock tea"

The grass-roots market supervision bureaus of our province actively responded

One after another "move up"

Carry out special rectification

Ensure consumers to drink "safe tea"

Let's have a look!

Ningde City

A few days ago, Ningde Municipal Market Supervision Bureau organized law enforcement personnel to carry out special rectification actions against market chaos such as "rock tea with sky high prices" and white tea Pu'er.

The law enforcement personnel inspected more than 20 tea sales entities, and found that the most expensive rock tea was a cinnamon tea named "Miaobukiyan" in a franchise store, with an average price of 55555.55 yuan/jin, and the price of other teas was no more than 60000 yuan/jin. The law enforcement personnel have ordered the individual merchants to make rectification on the spot due to the lack of standardization in the price marking.

Next, the bureau will continue to expand the scope of inspection. In addition to brand stores and franchise stores, tea production enterprises and ordinary tea stores will also be included in the scope of inspection. It will urge tea business entities to operate legally, keep tea production and sales records, clearly mark prices, and standardize the production and operation of geographical indication products.

Jiangle County

In recent days, the Market Supervision Bureau of Jiangle County has carried out special rectification on tea business units throughout the county, strengthened supervision and law enforcement, and ensured consumers to drink "safe tea".

Law enforcement officers went to major tea stores, supermarkets and other business units in the urban area to carry out law enforcement inspections, focusing on the completeness of the main qualifications of the business units, health certificates of employees, import and export account vouchers, etc., and urged the business units to standardize labels and signs, implement clear price marking, and prohibit the sale of "three no" tea, false publicity, trademark infringement, unclear price marking Collusive price manipulation and other illegal acts will be seriously investigated and dealt with once found. More than 30 tea business units were inspected this time.

In the next step, the bureau will continue to strengthen law enforcement and inspection, and seriously punish the bad behavior of playing up hedonism in marketing.

Shishi City

In recent days, the market supervision department of Shishi City has carried out a special rectification of the tea market to crack down on price hikes.

The market supervision office of Hongshan Town in the city inspected six tea stores in the area under its jurisdiction, and the tea sold by the six stores was mainly Tieguanyin, and no "rock tea at a high price" was found. The law enforcement personnel issued a notice of order for correction to four of the tea shops, requiring them to correct the illegal act of not clearly marking the price within a time limit.

This special rectification is mainly aimed at the tea sales link. It focuses on checking the tea merchants who sell at inflated prices, especially the tea merchants and tea enterprises exposed by the media, to check whether there are any illegal and illegal acts such as false marks, adulteration, shoddy goods, false propaganda, trademark infringement, unclear price marking, and price linkage.

Xiamen

On the morning of March 1, under the guidance of Xiamen Municipal Market Supervision Bureau, the Straits Guide, Xiamen Tea Association, Xiamen Tea Import and Export Co., Ltd. and other units jointly launched the Self discipline Publicity Conference against the Sale of "Heavenly priced Tea" Industry to urge enterprises to earnestly practice honest management and create a healthy consumption atmosphere.

During the Spring Festival this year, the market supervision department of Xiamen began to organize and deploy special rectification actions for the rock tea market, and simultaneously took action in many regulatory fields, such as discipline inspection and supervision, price, food circulation, advertising, online transactions, food and drug sampling, to fight against the chaos in the sky high tea market# Heavily priced tea#

Author: Wang Lilan, Wang Qifeng, reporter of the Straits Consumer News, Ye Huanan, Wang Yuying, Wen Chenhao, Wang Yuying, picture

Editor: Hong Meijuan