Since its launch on July 1, 2023, the "China Straits" Fujian Tourism Product Industrial Design Competition has attracted extensive attention from industries, cultural and creative enterprises, institutions and independent designers all over the country. The competition organizing committee has collected 5319 entries, including 507 pieces of "Fu Decoration · Cultural Tourism Shoes and Clothing", 1427 pieces of "Fu Instrument · Cultural Tourism Space Supplies", and 3385 pieces of "Fu Li · Cultural Tourism Companion Handicraft".

On December 1, the competition officially entered the evaluation stage, and the evaluation committee was composed of specially invited experts. Focusing on the theme of the competition and strictly following the evaluation standards, the first evaluation was conducted for all the participating products (works), including but not limited to innovation, creativity, culture and practicality. The participating products (works) should fully demonstrate the profound connotation of Fujian culture and meet the humanistic and functional requirements of modern industrial products.

It is reported that the review committee will be divided into three groups to conduct multi angle and multi-level professional review on the three major event categories of "Fu Jewelry · Cultural Tourism Shoes and Clothing", "Fu Qi · Cultural Tourism Space Supplies" and "Fu Li · Cultural Tourism Companion Gift". Each group is composed of experts in the field of industrial design and tourism industry to ensure that the finalists have both market practicality and cultural artistry, which is more in line with the theme of the competition - "industrial design makes tourism products more diversified".

Exhibition of some works solicited for contributions in the category of blessing decoration

Exhibition of some works solicited for contributions of blessing articles

Exhibition of some contribution solicitation works

After the initial evaluation, the Organizing Committee will publicize the shortlisted products (works) on the official media platform of the main organizer and the designated platform of the event "Changyou Bamin". After the publicity, the offline final review of physical works will be carried out. One gold award, two silver awards, five bronze awards and ten excellent awards will be set up for each of the three categories. The gold award is 60000 yuan, the silver award is 30000 yuan, the copper award is 10000 yuan, the excellent award is 5000 yuan, and the total amount of awards is 660000 yuan (all the above awards include tax).

The "China Strait" Tourism Product Industrial Design Competition was jointly held by Fujian Provincial Department of Industry and Information Technology and Fujian Tourism Development Group, aiming to strengthen the integrated development of advanced manufacturing and cultural tourism services, and promote industrial design to empower Fujian tourism industry to create brands, improve quality and increase varieties. Compared with the traditional design competition in the past, this competition innovatively adopts Fujian characteristic "Fu" culture as the connotation, industrial design as the carrier, and mature industrial design to inject more diverse experiences into Fujian cultural tourism.