On September 21, 2023, IKEA Fuzhou Mall held a media conference for the 2024 new fiscal year. At the meeting, Jin Jun, the market manager of IKEA Fuzhou Mall, introduced the development strategy of "growth+" in the next three years, shared the business theme of the new fiscal year 2024 - "more possibilities for life through storage" and a series of new product plans and solutions about value for money and health, aiming to bring more "new ideas for smart life" to the public and realize various possibilities of home.
Jin Jun said: "IKEA will focus on three strategic priorities, namely home life experts, outstanding personalized shopping experience and organic growth of the omni channel ecosystem, looking forward to building more meaningful and valuable long-term connections with consumers, moving forward to the dream of" decorating every Chinese home ", and promoting IKEA to achieve resilient and sustainable growth. “
Jin Jun, Market Manager of IKEA Fuzhou Mall
Focusing on "human centered" storage to make life more possible
In fiscal year 2024, IKEA's business focus will be on storage. Storage and storage is a part of daily life and a major life challenge faced by most families, Fuzhou is no exception. By exploring people's living environment, ways and attitudes related to storage and storage, IKEA found that today people's expectations for home should not only meet the needs of daily life, but also carry emotional sustenance. "Storage" not only meets people's functional needs in daily life, but also needs to meet people's self-expression and release personality. IKEA believes that sound and good storage runs through the whole house. Whether in the room or in the storage unit, IKEA can provide corresponding storage products and solutions, and release more disposable space for home through reasonable planning. In addition, IKEA put forward the concept of growing storage. IKEA hopes to bring flexible modular storage solutions and family friendly storage systems to the public, so as to meet the needs of people at different stages and living conditions, and realize the common growth of families and people.
Discover IKEA's new idea of storing good things and creating smart life
In fiscal year 2024, IKEA will also continue to adhere to the concept of "democratic design - design for everyone", launch "all room storage" products and solutions to meet consumer needs, and create a better home experience. IKEA will continue to focus on the classic storage series BEST ∨ Beida, and provide consumers with affordable multi space BEST ∨ Beida storage solutions to meet people's needs for storage and personalized beauty by constantly updating its modular combination, diverse internal configuration and panel collocation.
IKEA Classic Storage Series BEST ∨ BEIDA
IKEA will also launch a new storage series, TONSTAD Tunsta, which is designed to break the partition of functional rooms and meet the storage needs of multiple spaces. More than 70 pieces can be combined to meet the storage needs of consumers at different stages. Its diversified styles and colors can be integrated into different home styles to create a beautiful home space.
IKEA's new storage series TONSTAD Tunsta
In addition to furniture, IKEA will also bring rich and cost-effective space storage products in cabinets or storage units to help realize personalized and growth storage. Represented by KUGGIS Kugis with lower price and PANSARTAX Pansata, a new storage box series partially using recyclable recycled plastics, IKEA's internal products can flexibly adapt to VIHALS BILLY Storage series such as BEST ∨ BEIDA and KALLAX Kalak help people make full use of the interior space of furniture, design for easy access, and create a more humanized and personalized storage experience.
Lower price KUGGIS storage box
Environmentally friendly storage box series PANSARTAX Pansata
Fuzhou consumers have a preference for customized home storage space, and IKEA also launched Parks customized service this year. Based on the PAX Parks standard cabinet, combined with the internal storage equipment represented by KOMPLEMENT CommScope, customized additional cabinet can be provided according to the actual space situation and use habits of each family, so as to make full use of the space inside and outside the cabinet and create personalized IKEA storage solutions to meet consumers.
IKEA PAX Parks Custom Wardrobe
More new home products and good things to help you create personalized home life
As a leader in household life, IKEA has created a rich and diverse design treasure over the past 80 years. After more than half a century of baptism, IKEA is still recognized by consumers. In fiscal year 2024, IKEA will launch more than 2000 new products, including the first batch of Nytillwerkad Niteford series that have been launched. It continues the original idea of democratic design, reinterprets the simple design with striking colors and new materials, and pays tribute to the classic series of products.
Nytillverkad Nitford Series L Ö VBACKEN Robicon Side Table
More affordable products and solutions to better life
Driven by the consumption promotion policy, IKEA has observed that under the new normal, consumers return to rational consumption, pursue a cost-effective life and embrace a sustainable lifestyle. As a well-known furniture and household goods retail brand in the industry, IKEA will also continue to provide more affordable and cost-effective products and solutions to the public in the 2024 fiscal year. IKEA China plans to invest in prices of more than 300 products, including a variety of popular products loved by consumers, to help consumers enjoy a better daily life at a lower price.
IKEA lower price SK ∨ DIS Scottix pin board
A healthy and sustainable lifestyle
IKEA will adhere to the concept of healthy body and mind and sustainable life, and help Chinese consumers practice a healthy, green and balanced sustainable lifestyle from all aspects of life.
In the new year, IKEA Catering will continue to provide consumers with affordable food that is beneficial to physical and mental health, the environment, and represented by IKEA's classic vegetable protein meatballs, IKEA will launch more plant based food to meet the dining needs of different people.
IKEA Vegetable Protein Meatballs
IKEA believes that quality sleep is an important part of healthy body and mind. In the 2024 fiscal year, IKEA has brought more professional products and complete sleep solutions that conform to the sleep habits of Chinese consumers, and launched a number of natural latex mattresses that are more suitable for the body and have high cost performance, including ∨ RBERGET Obeiget, ∨ KLABBEN Akalaben VITM ∨ SEN provides consumers with a more comfortable and healthy sleep experience, and actively creates a better sustainable life "beneficial to mankind and the earth".
Gold nine silver ten decoration season benefits!
IKEA's new fiscal year is also approaching the peak season of Fuzhou local home decoration market. IKEA Fuzhou Mall will launch a whole house customer feedback activity. From now on to October 23, 2023, customers who use the IKEA full house design can enjoy up to 2000 IKEA free cards.
In addition, during the period of 9.28-10.9, there were also discounts on selected products of members, more than 100 items were discounted at 5, and food and beverage discount benefits were also full, not only full purchase, but also free coupons.
During the period of 9.29-10.6, there is still a chance to participate in the forum when the shopping volume is full, and you can get a shopping card of ￥ 666 at most! From now on, during the period of - 10.6, you can also take part in a raffle if you buy 3000 or more, and you can take part in two raffle if you buy 6000 or more, and so on. Refrigerators, air conditioners and other household appliances are waiting for you!
About IKEA Fuzhou Mall
IKEA Fuzhou Shopping Mall is located at No. 788, Fuma Road, Jin'an District, Fuzhou City, next to Entrance E2 of Yang Station on Metro Line 2. As the only IKEA in Fujian Province, IKEA Fuzhou Mall opened in December 2020, providing more than 8000 products, whole house design, Swedish food and other services, helping consumers calmly respond to various household needs in life with a variety of solutions, and opening a better new life.
