On May 24, the 44th Sam's Club Store in China will officially open in Cangshan District, Fuzhou, which is also the second Sam's Club Store in Fuzhou. It is estimated that six new Sam's stores will open in China this year, and there will be 48 Sam's stores nationwide by the end of the year. At the same time, Sam will continue to use global procurement resources and in-depth insight of local members to continuously improve the differentiated commodity power, improve the "sense of value" with efficient operation and scale effect, and bring new power to revitalize the real economy, release consumption potential and boost consumption confidence.

Andrew Miles, president of China business of Sam's Club Store, said: "Sam is honored to add another place for Fuzhou members to experience high-quality life and treasure hunting shopping experience at a close distance. The trust of members is the cornerstone of our development. No matter how to develop omni channels, improve commodity strength and service, we will focus on the strategic origin of 'member first'. We know that members want to find a better way of life in Sam, so we will continue to create a continuous stream of life inspiration through more high-quality goods and services, so that members can save money on daily goods, and bring surprise and pleasure to them through unexpected new and strange goods, And through a more perceptible sense of value, members can truly feel that 'Sam is the best place to live'! "

Inspired life, derived from deep member insight, to tap selected global resources

After 27 years of hard work in China, Sam has cultivated a group of teams that understand members, understand goods and love services. With an uncompromising spirit, a sense of faith in the dedication of members, they rigorously control quality, have accumulated profound practical experience, shaped a highly differentiated and exclusive commodity system and service standards for members, and established a "Sam style" membership system with good reputation, Let member families - young parents, children and the elderly - find fun and surprises in Sam.

From imported beef, the Swiss roll loved by all ages, which has always occupied the top of the reputation list, to coffee beans that have won the platinum medal; From Sam Yun's home, which opens up the consumption vision, to kitchen appliances that add cooking fun; From internationally famous brand glasses with price advantage to mother and baby products and toys trusted by mothers, every product contains a lot of energy and time invested by Sam to achieve differentiated products. This concept of "being honest and honest, and keeping up with the trust of members" is the reason why Sam can always be unique in the membership retail track and win the trust of members with his products.

What members expect most is Sam's new and unique products. This experience of seeing all the good things around the world at home increases the interest and interactivity of shopping. For example, in recent years, with members' pursuit of quality life, members' interests have become increasingly diversified. They want to buy some high-quality, more professional and design oriented products. With the help of his own brand power, Sam has selected a product that gives consideration to both brand and reputation for members. In Cangshan Store, members will be able to purchase JBLL75ms Bluetooth audio, which combines retro aesthetic art with modern acoustic technology. Sam will not only meet members' pursuit of design, but also provide members with high-quality surprise products; In addition, members can also purchase the Star Terran Telescope, a professional scientific observatory level telescope with a turnback automatic star tracking function, which can fully meet the needs of members who are emerging and small. In addition, Cangshan Store also presents some surprise commodities, such as Dragon Boat Manor Park Red Wine 9L, Snoopy Folding Cup, etc.

Sam's surprise is to make the most ordinary and daily category different, so that members can also feel joy and surprise in three meals a day. In Cangshan Store, for fresh food and snacks that are highly expected by members, Sam brought frozen Chilean king crab, half a kilogram of abalone, oversized Boston lobster, oversized New Zealand Golden Kiwi King, etc. Some interesting surprises also appeared in all corners of Cangshan Store. For example, the panda pudding cake that Sam deeply participated in research and development is only available in Sam's store, TRENFOR imported bull leather mat from Italy and 3-box skin beauty mask, etc.

Adhere to the essence of membership, continue to invest at a price, and create a more perceptible "sense of value"

Sam said that over the decades, the consumer market and membership habits have been changing. Sam has constantly improved his goods and services to keep up with the needs of members, but his core strategy will not change, that is, "members first" as the starting point, adhere to the essence of membership, create differentiated commodity power, improve end-to-end full link efficiency, and make the high-quality lifestyle members expect become "more perceptible" And "easier to own".

Members returned to Sam again and again, representing their trust in Sam. The opening of a new store not only means that we can better serve our members, but also Sam sees this as a sense of responsibility to better repay our members. With the growing size of members and the growth of procurement volume, Sam has realized higher single product efficiency and more efficient low gross profit operation mode through direct cooperation with brands, cost review and efficiency improvement of the whole link. Sam will reinvest the saved costs into commodity prices, so that members can directly feel the sense of value.

At the end of 2022, Sam announced that he would let 500 million yuan of profits to give back to members *, and ten "members' annual selection" commodities with the highest repurchase rate and penetration rate achieved a long-term price reduction. Since May 18, Sam has made another heavy attack, adding ten long-term price reduction commodities: Member's Mark series of South American white shrimp, mustard flavored Hawaiian nuts, vanilla flavor fermented milk, coconut flavored crispy roll, imported full fat milk, Northeast rice (Xiaocho fragrant rice), vitamin C, as well as braised eel, Tyson Orleans flavored chicken wings, and red and green with shining health care and moisturizing repair kit.

For example, the suppliers of Sam and Pushao eel deeply tap into the consumption needs of members, and reduce costs by increasing the consumption scenarios and purchasing raw materials in multiple specifications, with the sales price directly reduced from 88 yuan to 64.9 yuan; Through direct cooperation between Sam and American Tyson, Tyson Orleans flavor chicken wings decreased from 95.9 yuan to 79.9 yuan; Similarly, for the mustard hawaiian nuts that members particularly like, Sam traced back to the raw material supplier, reduced the intermediate links, and reduced the price from 139 yuan to 99 yuan.

Fuzhou is not only a prosperous and diversified city, but also a city pursuing high-quality life. Fuzhou members have a keen vision and consumer demand for global high-quality products. Sam, by virtue of his own brand advantages and bargaining power, has made international famous brands present special preferential prices for Sam members, such as Lego toy series, Chopin GUCCI glasses also have obvious price advantages.

Sam, who has accompanied Chinese members for 27 years, will stick to the principle of "member first", consolidate his basic skills, improve his commodity strength, vigorously develop omni channels, provide a more convenient and pleasant shopping experience, and repay members' trust in Sam with trustworthy products, inspired lifestyle, and more obvious sense of value.

Boost high-quality Fujian goods into Sam's supply chain

On the eve of opening, on May 17, Fujian Provincial Department of Commerce and Wal Mart (China) Investment Co., Ltd. jointly held the "Matchmaking Meeting of High Quality Fujian Goods Purchase" of Sam's Club Store. Nearly one hundred high-quality enterprises in Fujian Province attended the meeting, and held docking talks with the professional procurement personnel of the procurement team of Sam's Club in Cangshan.

The purpose of this event is to serve Fujian domestic and foreign trade enterprises, promote more Fujian products to enter Wal Mart's global and China's supply chain systems, and strongly support enterprises to explore diversified markets. Sam's Club Store creates a high-quality lifestyle for members through differentiated products, unique shopping experience and member rights. "Selection" is the core of differentiated commodity strategy. With strong global procurement resources and single product driven strategy, Sam provides high-quality commodities and breakthrough price advantages, which saves members time and energy by eliminating the process of repeated selection and price comparison. Through negotiation, the purchase team of Sam's Club has found a number of potential suppliers and will do in-depth docking in the next step. Both the participating enterprises and Sam's Club gave high praise to this effective negotiation activity.