Recently, WeChat apps have become very popular. I believe people who have WeChat groups can feel it. Recently, every WeChat group has let these apps dominate the screen. I also see that many e-commerce companies are beginning to use small programs to drain.
I didn't use the applet to drain, but the outbreak of the applet made me see the importance of Taobao's private domain traffic in 2018. In fact, the reason why the applet became popular is that it is still based on the private domain traffic. Now the most popular place for the applet is actually the WeChat group, which is just a private domain traffic, Then gradually enlarge, and send it to another WeChat group from the crowd in the private domain traffic, which is the private domain traffic of the private domain traffic pool seed, and finally obtain more public domain traffic,
In 2018, I am particularly optimistic about the private domain traffic. If I often pay attention to my public account, I can feel it from the content of my recent articles. Recently, I wrote less articles about direct train, natural search and data analysis. I wrote articles about Taobao Group for a period of time. In fact, Taobao Group is a part of the private domain traffic.
Now, it is more and more difficult for Taobao to attract new traffic, and the cost of through car drill shows is also getting higher and higher. It can be said that now the dividend period of traffic has passed. In the future, if you want to make a relatively easy living on Taobao, you must rely on private traffic, and have more optimistic private traffic. If there is no private traffic, it will be more difficult for you to make a living on Taobao. So far, the real private domain traffic is still relatively small, and many businesses are still stuck in the idea of finding new traffic naturally after the through car drill show. So at this time, if the private domain traffic is planned in advance, it may be possible to change lanes and overtake competitors quickly.
The waiter on Taobao said this year that the premise for assessing many public domain traffic is to establish the role and data of your private domain traffic. If you play well with your private domain traffic, the data reflects well and functions well, Taobao will distribute some public domain traffic to you. If you play with private domain traffic attentively, the public domain traffic that Taobao diverts to you will become your private domain traffic. Your private domain traffic pool will become larger and larger, and your private domain traffic will become larger and larger. As long as your data reflects well, Taobao will give you more public domain traffic.
I am also constantly focusing on private domain traffic. Now, I think that the private domain traffic that is more suitable for most businesses is mainly on WeChat Taobao, Taobao Group, and short videos. Of course, due to personal energy problems, I may not experience other private domain traffic well, but I think these three traffic functions well and are also suitable for most businesses to play.
We have already written several articles on Taobao Group, so we will not introduce this aspect here for the time being. Today, I will only briefly introduce the relevant content of WeChat Taobao and short videos. Next time, when I have time, I will share the details of how to play WeChat Taobao and short videos
Whether it is micro Taobao or short videos, they are closely related to the mobile Internet and the community, so we should consider this aspect more when we operate, rather than staying on the previous thinking. Previously, we did Taobao, perhaps focusing more on natural search skills, Taobao through car skills, etc., many of which are related to skills, Now many times, we should start to pay attention to people instead of the cold skills before. What I want to think about is what our buyers are interested in and what their thoughts are, which is also the basis for our micro Taos and short videos.
Some time ago, someone told me that he read something sent by an expert, and he thought that the content he wrote was much better than that of the expert, but the result was that the expert's popularity was always high, while his own side was not popular at all. In fact, this situation is nothing more than two elements. The first one is that you think your writing is better than that of Da Ren, but fans don't think so. It is decided by the fan group. For fans, the criterion of good or bad is whether they like it or not. Some Da Ren have a good grasp of their fans' consumption ideas, and their content is all fans, Even some talented people do not deliberately reflect that they are appealing to their fans, but their own temperament is actually the same as that of their fans, so they can be recognized by their fans if they show themselves. The second factor is that the talented person may have started to work because of some factor, he has already passed the tipping point, and you have not yet reached the tipping point, So sometimes you will find it very difficult when you don't reach the tipping point. But once you reach the tipping point, you will get up easily. For example, when I wrote an article in 2013, I wrote many articles at the beginning, but no one read them at all. Later, an article about title optimization was reprinted by a popular website, And it also signed my name. From that breakthrough, I became more popular in an instant. So sometimes, what you didn't do badly is just such a tipping point.
Therefore, whether it is micro Taobao or short videos or Taobao groups, the first thing you need to do is to do a good job of the content. You must constantly update the content and find ways to do the content that consumers like. Never give up because there is no popularity for a week or a month. If there is no popularity, you need to analyze whether the content quality is insufficient or the tipping point is not found, If it is the problem of content quality, then you should continue to study high-quality content, but if there is no tipping point for you, then you should continue to create and then wait and find the tipping point. Maybe one day, suddenly Taobao recommended your content to the home page, and your content was just loved by netizens, which touched his heart, You will have tens of thousands of fans in an instant. From that moment on, the next road will be much easier for you.
For WeChat Taobao, the most important thing is to keep updating the content, understand the minds of buyers, and release their favorite content. Now we can use the tools owned by WeChat Taobao to create content. WeChat Taobao now has two types of tools that are very helpful to us.
The first type is the function type. This type of function is mainly used for businesses to create content. Through these functions, we can distribute information content, product content, shopping guide content, etc. The most common functions are: publishing "buyer show", publishing pictures and text posts, publishing baby lists, publishing cross store lists, publishing links, publishing new, WeChat Taobao released live broadcast, WeChat Taobao released video, PC Jiugongge
The second type: interactive tools. These tools can interact with fans, enhance the viscosity between fans, and slowly transform fans from weak links to strong links. The most common ones are: voting, building, welfare, question and answer, solicitation, and group chat.
For short videos, many people do not do this. Because many people always think that short videos are difficult and need professional skills. In fact, if you often pay attention to dithering and quickly use these channels, you will find that the real breakthrough of short videos is not in skills. A short video is not popular because of how professional it is, But because the content has moved fans, I investigated for some time and found that the popular short videos on Taobao generally have several characteristics: the first is close to life, the source of the content is basically life, the second is very grounded, not so great or professional, and the third is very interesting, even funny content.
However, many times, we have to admit that it's very painful to do private domain traffic when you don't have private domain traffic. Maybe it's normal for you to do it for a month or even half a year. I just told us about the concept of tipping point. Many times, when the tipping point hasn't been presented, you will have a particularly painful time, If you own private domain traffic, it will be much easier to do private domain traffic, so we should try our best to find the first batch of private domain traffic. My first suggestion is to find the first batch of private domain traffic from outside, such as WeChat group. It is much easier to find the first batch of private domain traffic from outside than Taobao content, Since the current policy of Taobao content is to decide according to your role, it is difficult for you to obtain public domain traffic when you have no role, so it is limited to divert external traffic from WeChat groups and so on, slowly generate data, and finally trigger the tipping point of Taobao. We can also make full use of our regular customers and buyers.
