“ Global Automobile Network ”Bringing Chinese auto culture to consumers, and bringing quality car life idea To bring more car owners, "Buying a car is not the best way to reduce the price, and pay attention to avoiding the trap of buying a car". This auto show aims to break the rules and let everyone really understand the story behind the merchants. While highlighting the cultural taste of this auto show, let the majority of auto consumers feel the cultural pulse behind it through the cold exterior of the car

What is automobile culture? Culture is the sum of material wealth and spiritual wealth created by human beings in the process of social and historical development. The same tools, appliances, and manufacturing technology are the characteristics of the same culture. Today, let's talk about the different cultures of automobiles. For the automobile culture, it is mainly the culture of automobile utensils, that is, the culture of recognition (including the brief history of automobiles, the history of automobiles, the appearance And color, world famous automobile companies and their trademarks), and the automobile spiritual culture is the car making culture (including the development of the automobile industry, celebrities in the automobile industry World famous cars , new automobile technology and future automobiles), automobile behavior culture is the culture of using automobiles (including the left and right traffic rules, the influence and promotion of laws and customs on automobile culture, the scene of the competition, and the cars that are gradually improving in development), The culture of automobile communication is the culture of selling cars (that is, the merchants' oral description and demonstration of the products they sell, the performance of the products themselves, and the extension of short-term ad hoc promotions and after-sales services provided) The practical culture of cars is the culture of buying cars (that is, consumers' different understanding of the cultural color, personality orientation, performance differences, and the degree of evolution and perfection of cars, followed by means of transportation, and ultimately the name card reflecting the identity of the owner, the appreciation taste, life attitude, personality and hobbies of the owner, etc.) The culture of car enjoyment is the culture of car maintenance (that is, the professional vehicle maintenance technology of merchants or consumers, which can maintain the car in the most economical, effective and convenient way, so that you can enjoy driving as much as possible).

Today, let's enter the automotive culture, that is, identify the "brief history" of culture SKODA It is an automobile company headquartered in Mlada Boleslav, Czech Republic, and one of the four oldest automobile manufacturers in the world. In 1991, Skoda became Volkswagen Group Its brands. French east wind beautiful Belongs to Shenlong automobile Limited Company brand In October 2002, Dongfeng Motor Corporation and PSA Group of France (Peugeot Citroen Group), the two major groups, joined hands to launch a new blueprint to introduce the Peugeot brand into China, and Dongfeng Peugeot was born. Japanese Zhengzhou Nissan Automobile Co., Ltd. is a vehicle manufacturing enterprise jointly established by China and Japan with the approval of the state. It was founded in 1993. Pure Chinese blood is Dongfeng Fengshen Dongfeng Motor Corporation's independent passenger car brand, which is developed and produced by Dongfeng Motor Corporation's passenger car company, was officially released on March 26, 2009. Pure Chinese blood Beijing automobile It's Beijing automobile Limited by shares company Founded on September 28, 2010, it is sponsored by six large enterprises including Beijing Automotive Group Co., Ltd. BAIC Weiwang, a pure Chinese blood, is affiliated to BAIC Group and was founded in 2010.

Auto sales are about to enter the traditional off-season "Black August". It is reported that in May, 1911200 cars were sold nationwide, down 4.64% month on month and up 8.50% year on year; The sales of passenger cars were 1.5904 million, down 1.16% month on month and up 13.85% year on year. In fact, after a brief surge in March, the sales volume of China's car market fell sharply month on month in April. Although May was a small peak in the state-owned enterprise market, there was a month on month decline, which has been a month on month decline for two consecutive months. In 2014, in the face of a variety of driving and inhibiting factors, many automobile enterprises have carried out the "off-season" in the marketing path to the end.

 

At the end of July, the summer was scorching, cicadas were buzzing, and the surrounding area of Typhoon "Madham" was affected by continuous showers, yellow warnings, and the temperature hit 35 ℃ again... Shanghai's weather entered the high temperature barbecue mode. The "Tasting Car, Enjoying Fun 2014 Mordor Auto Life Exhibition", organized by Global Auto Network and more than 100 cross-border media, continued the hot auto show in June, and made a strong attack.

Six 4S stores of Pudong Bufeng are Skoda Shanghai Greenland Xujie Automobile sale Service Co., Ltd., Dongfeng Peugeot Shanghai Weiye Henglong Automobile Sales Service Co., Ltd., Dongfeng Aeolus Shanghai Dongshen Automobile Sales Co., Ltd., Zhengzhou Nissan Shanghai Pudong Complete Mechanical Equipment Co., Ltd., BAIC Shanghai Ruizhong Automobile Sales Service Co., Ltd., BAIC Weiwang Shanghai Shengyue Automobile Sales Service Co., Ltd, Six 4S stores have different car cultures. In the summer when cicadas are buzzing, let's wait and see the bright debut of this passionate event. More exciting, more information, please log in Www.huanqiuauto.com Pay attention to the special area of Merchandise · Enjoyment 2014 Mordor Auto Life Exhibition.

A: Collection of previous photos:

March Minhang Zhongsheng http://www.huanqiuauto.com/pic/20140326/627051_1.html

May Minhang Zhongsheng http://www.huanqiuauto.com/archive.php?aid=654343

March, Pudong Bufeng http://www.huanqiuauto.com/pic/20140326/627053_1.html

April Pudong Bufeng http://www.huanqiuauto.com/archive.php?aid=654341

May Pudong Bufeng http://www.huanqiuauto.com/archive.php?aid=654345

B: Previous video collections:

April: http://www.huanqiuauto.com/archive.php?aid=650024

May: http://www.huanqiuauto.com/archive.php?aid=651953

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Editor in charge: Yang Hongbo Date: July 25, 2014