Shaanxi Shengquan Dairy Technology Co., Ltd

Shaanxi Shengquan Dairy Technology Co., Ltd., a wholly-owned subsidiary of Xi'an Quanyou Group, is located at No. 3, Mengyang Road, Yangling District, Xianyang City, Shaanxi Province, and was established in April 2018 [1]. The company is a modern large-scale sheep milk technology innovation enterprise integrating forage planting, milk goat breeding, sheep milk products deep processing, scientific research and development, sales, sheep culture dissemination, tourism and sightseeing [1] [2]. The main functional areas of the company include production center, technology research and development center, inspection center, administrative center, and goat milk culture experience hall. Relying on the regional advantages of Yangling High tech Agricultural Demonstration Zone, Shengquan Dairy has made strategic cooperation with Northwest University of Agriculture and Forestry Science and Technology and other universities to achieve the combination of production, learning and research, promote the transformation of scientific research achievements, and is committed to building a goat milk processing 4.0 model factory that is automated in production, intelligent in management, transparent in visit, and traceable in the whole process [2]. In the aspect of milk source construction, the company has built a breeding business model and a cooperation mechanism for benefit sharing of "large-scale breeding as the carrier, village as the carrier, and family ranch as the basis". In the aspect of improved breeds, the company accelerated the purification and rejuvenation, variety improvement and expansion of the core population of Saneng dairy goat and Guanzhong dairy goat, expanded the population and improved the quality, and increased the yield per unit area. At the same time, we will build a modern milk station, rely on blockchain technology to build an integrity system, and rely on rapid detection, refrigeration, and cold chain transportation to achieve the goal of milk source safety [2]. In the marketing link, Shengquan Dairy takes offline channels as the carrier, relying on the Internet, e-commerce platform, we media platform, and taking various forms such as participating in promotion conferences, trade fairs, advertising and live broadcast online, etc., to break through the market, expand the middle market, and improve the degree and market share of Shengquan Dairy [2].