Time: In the afternoon of May 10

Location: Conference Room 601 of Publicity Department of Huanggang Municipal Party Committee (Press Release Hall of Publicity Department of Huanggang Municipal Party Committee)

distinguished guest: Shi Zhihong, Member of the Party Leadership Group and Deputy Director of Huanggang Development and Reform Commission

Duan Jing, Deputy Director of Huanggang Culture and Tourism Bureau

Xu Xianghua, member of the Party Leadership Group and Deputy Director of Huanggang Housing and Urban Rural Development Bureau

Zhang Kai, Member of the Party Committee and Deputy Director of Huanggang Health Commission

Content: Release the basic information, development measures and work results of Huanggang brand construction, and answer the questions of social concern and media concern.

Related pictures:

Wu Jingqiu, Deputy Director of Publicity Department of Huanggang Municipal Party Committee

Shi Zhihong, Member of the Party Leadership Group and Deputy Director of Huanggang Development and Reform Commission

Duan Jing, Deputy Director of Huanggang Culture and Tourism Bureau

Xu Xianghua, member of the Party Leadership Group and Deputy Director of Huanggang Housing and Urban Rural Development Bureau

Zhang Kai, Member of the Party Committee and Deputy Director of Huanggang Health Commission

Text transcript:

Wu Jingqiu, Deputy Director of Publicity Department of Huanggang Municipal Party Committee:

Dear media friends

hello everyone! Welcome to the second press conference of Huanggang brand building.

The press conference was attended by:

Mr. Shi Zhihong, member of the Party Leadership Group and deputy director of Huanggang Development and Reform Commission;

Ms. Duan Jing, Deputy Director of Huanggang Culture and Tourism Bureau;

Mr. Xu Xianghua, member of the Party Leadership Group and Deputy Director of Huanggang Housing and Urban Rural Development Bureau;

Mr. Zhang Kai, member of the Party Committee and deputy director of Huanggang Health Commission.

Media invited to attend today's press conference include: Hubei Daily, Hubei Radio and Television Station, Jingchu Network, Rural New News, Huanggang Daily, Huanggang Radio and Television Station, Huanggang News Network, Huanggang Radio and Television Dongpo Cloud, Huanggang Cloud, Huanggang Live, Huanggang Observation, Huanggang Municipal People's Government Portal, etc.

This press conference has two agendas. First, the Municipal Development and Reform Commission, the Municipal Bureau of Culture and Tourism, the Municipal Bureau of Housing and Urban Rural Development, and the Municipal Health and Health Commission respectively exchanged information on brand building. Second, answer questions from media friends.

First of all, Mr. Shi Zhihong from the Municipal Development and Reform Commission is invited to exchange information on brand building in the service industry.

Shi Zhihong, member of the Party Leadership Group and deputy director of Huanggang Development and Reform Commission:

Dear media friends

good afternoon. First of all, I would like to thank all of you for your long-term concern and support for development, reform and service industry. In recent years, we have conscientiously implemented the deployment of the municipal party committee on brand building, firmly implemented the requirements of the three-year action plan for Huanggang brand building, focused on promoting the brand building of the service industry, and effectively promoted the development of the city's service industry. In the first quarter of this year, the growth rate of the added value of the city's service industry increased by 1 percentage point year on year. The added value of the service industry accounted for 51.1% of GDP, 1.6 percentage points higher than that of the previous year; There are 48 new key service enterprises, ranking the third in the province. Now, I would like to make a brief introduction to the relevant situation.

1、 Focus on cultivating the brand subject. In recent years, our city has focused on cultivating service industry market players as a basic project to promote service industry brand building, established a reward mechanism, service mechanism and target task mechanism, and built a working system to cultivate service industry market players. First, we actively selected and trained leading talents in the service industry to improve their capabilities. Last year, the city selected a total of 60 municipal service industry leading talents, of which 5 were selected into the provincial service industry leading talents candidate list. Through the organization of special training, the awareness and ability of enterprise brand creation are constantly improved. The second is to comprehensively implement the contracting mechanism of service enterprises around optimizing services. For key service enterprises above the designated size and the limited size, and enterprises planned to enter the designated size and the limited size, we will promote the implementation of contracted services of party and government leaders and department leaders at the city and county levels. Realize one leader of an enterprise to guarantee contact, collect and solve 197 outstanding problems reflected by the enterprise in a timely manner. At the same time, we will promote the "six changes and six operations" of government services, and strive to create a Okayama service brand that "comes to Huanggang to do good work", so as to significantly improve the efficiency of enterprises. Third, actively build a development platform around creating an excellent environment. Deeply carry out the application work of "five hundred", "integration of two industries" and "consumption cluster" in the service industry. Last year, Dongpo Bund in Huangzhou, Wenmei Village in Huangmei Dongshan and Hong'an Diaoyutai were successfully selected as provincial night consumption cluster in 2023, among which Dongpo Bund was successfully rated as national cultural tourism night consumption cluster. Through a series of measures, the number of service industry in Zhuhai has increased significantly and continues to be at the forefront of the province. In 2023, the city will add 175 service enterprises above designated size, ranking fourth in the province; There were 1108 new business service industries limited to the upper limit, ranking the third in the province.

Second, focus on strengthening brand incentives. Special documents such as Policies and Measures to Further Support the High quality Development of Key Service Industries and Several Measures to Promote Consumption Boost were issued, and the municipal government allocated a total of 23 million yuan to the top 20 service industry enterprises with annual revenue growth of more than 100 million yuan, night consumption demonstration areas, first brand stores, establishment of time-honored brands, and "five hundred" service industry integration And other enterprises to give financial incentives to support enterprises to strengthen product research and development, brand marketing and quality system construction, and expand brand influence. Among them, 300000 yuan will be awarded to the five key brands of the provincial service industry 100 project and the provincial service industry two industry integration pilot project respectively; Enterprises (markets) whose annual sales reach more than 1 billion yuan for the first time will be rewarded with more than 200000 yuan according to their scale; For e-commerce enterprises with annual retail sales of 30 million yuan and more than 100 million yuan for the first time, they will be rewarded with 200000 yuan and 300000 yuan respectively. These incentive measures further enhance the brand development awareness of enterprises and create a good atmosphere for actively striving for service industry brands.

Third, focus on building brand characteristics. Focusing on the actual needs of key fields such as characteristic industries, modern service industries, and modern agriculture, we will focus on building labor and business brands with regional and industrial characteristics. Last year, the city newly identified 19 regional characteristic labor brands, such as Huangzhou nurse, Xishuidan master, Macheng old rice distiller, Huangmei cross stitch embroiderer, Qichun Shizhen herbal chef, etc. Seven labor brands including "Qichun Moxibustion Master" have been included in the provincial labor brand resource database. In January this year, we held a national professional skills preliminary review meeting for health care moxibustion masters in reference to the relevant national professional skills standards, established a unified domestic industry standard, further polished the "Qichun Moxibustor" brand, and improved the influence and popularity of the "Qichun Moxibustor" brand in the country. At the same time, we strongly support the brand development of the local leading enterprise Huangshang Group and make it bigger and stronger. By 2023, Huangshang Group has developed 324 private brand single products, opened 241 chain stores, spread across all counties and cities in Huanggang, and extended to Wuhan, Ezhou, Anqing and other places.

Huangshang Group was selected as one of the top 100 chain operators and top 100 commercial retailers in China. It passed the acceptance of the national service industry standardization pilot project, won the title of "Top 100 in Hubei Service Industry", and won the fourth Hubei Reform Award.

Fourth, focus on brand promotion. Continue to carry out the brand construction of "time-honored brands". Last year, the city recommended 2 enterprises (brands) to apply for "China time-honored brands", striving to create a national brand. The second batch of "Huanggang time-honored brands" was selected and 12 enterprises (brands) were identified as the second batch of "Huanggang time-honored brands". Hold a time-honored carnival, support time-honored enterprises to participate in various promotional activities, and help time-honored enterprises connect with the market and innovate and develop. So far, there are 11 "Hubei time-honored brands" and 19 "Huanggang time-honored brands" in the city. Every year, the city's big health enterprises are organized to participate in the World Health Expo. There are more than 600 kinds of big health products in the city, which further expands the popularity of the city's big health brands. Dongpo Temple Fair Huanggang Dongpo Food Competition was held to select "30 Dongpo dishes must be ordered when coming to Huanggang", "100 Huanggang famous dishes" and "30 Huanggang famous stores".

Next, we will focus on the ten major brands in the service industry, focus on the actual situation of Huanggang, optimize the construction content, enrich the construction form, highlight the key points, create highlights, and strive to promote the high-quality development of the city's service industry through brand construction.

Thank you!

Wu Jingqiu, Deputy Director of Publicity Department of Huanggang Municipal Party Committee:

Next, let's welcome Ms. Duan Jing from the Municipal Bureau of Culture and Tourism to exchange information on brand building of culture and tourism industry.

Duan Jing, Deputy Director of Huanggang Culture and Tourism Bureau:

Dear media friends

good afternoon. It's my great pleasure to attend today's press conference and thank you for your concern and support for Huanggang Culture and Tourism. Now I will briefly introduce the brand building of Huanggang Culture and Tourism.

Since 2024, the Municipal Bureau of Culture and Tourism has closely focused on the key work deployment of the Municipal Party Committee and the Municipal Government, thoroughly implemented the Three Year Action Plan for Promoting Huanggang Brand Construction, and vigorously promoted the city's cultural and tourism brand construction. The brand influence has continued to improve, with obvious results, which are specifically reflected in the "five cohesive forces":

1、 Cohesion, brand characteristics, strong presence

Based on the activation, transformation and utilization of Dongpo culture, we launched the Dongpo Temple Fair brand in 2023. This brand is not only a person's name, but also a place name, and also a cultural name. As soon as Dongpo Temple Fair was launched, it quickly came out of the circle and won the brand award of "integration of culture and tourism" in China's general cultural tourism review list. During the Spring Festival and the "May Day" this year, we have successively held a series of activities of "Dongpo Temple Fair · Going Home for the Spring Festival" and "Dongpo Temple Fair · Labor Beauty", comprehensively introduced Huanggang's cultural and tourism resources, and launched the "three treasures" of Dongpo Temple Fair of cultural dramas, Dongpo cuisine, and cultural and creative products, which have been reported by the national and provincial mainstream media and We Media, and more than 30 media platforms broadcast live online simultaneously, The total number of cumulative communications has exceeded 300 million person times, which has also attracted a large number of tourists to the Yellow River. Data shows that in the first quarter of this year, a total of 16.5936 million tourists were received, and the comprehensive tourism income was 13.062 billion yuan, up 15.5% and 16.65% year on year respectively. In the "May Day" holiday just passed, the year-on-year growth rates of tourists reception and comprehensive tourism income were 16.42% and 18.75% respectively.

2、 Cohesion brand promotion to expand influence

We take "Great Beauty Huanggang This Place of Peace" as the general brand of the city's cultural and tourism image, give full play to our comparative advantages, select high-quality cultural and tourism resources such as red culture, Dongpo culture, celebrity culture, opera culture, medicine culture, Zen culture, education culture, ecological culture, and actively guide counties and cities to do a good job of "one county, one product" characteristic brand, and create a cultural and tourism brand matrix. We went to Wuhan and other places to carry out a number of large-scale promotional activities, such as "visiting Dongpo Temple Fair, enjoying ice and snow hot springs, coming to Huanggang for the Spring Festival", "visiting Huanggang in winter", "bosom friends meeting Huanggang in Hubei" and so on.

3、 Gather brand resources to "attract customers to the Yellow River"

Make full use of the brand resources of "Dongpo Temple Fair", organize the issuance of consumption vouchers, attract a large number of tourists to clock in and stimulate holiday tourism consumption. During the Spring Festival, the city wrote off 2.4059 million yuan of cultural and tourism coupons, directly driving consumption of 7.78 million yuan, benefiting 205 cultural and tourism businesses; During the "May Day" period, 195 tourism promotion activities were carried out, 636000 people participated, 1.096 million yuan of consumption subsidies such as consumption vouchers were issued, and 5.48 million yuan of consumption was driven. It also meticulously launched eight featured boutique tourism routes, including Dongpo Cultural Tour, and continued to carry out cooperation with Ningbo, Shanghai and other places in recuperation. By the end of April, it had received more than 8000 healing and recuperation tourists from Ningbo and more than 28000 healing and recuperation tourists from other regions.

4、 Build a cohesive brand to improve quality and efficiency

——New progress has been made in creating high-level scenic spots. Deeply promote the establishment of Guifeng Mountain 5A level tourist attraction, complete the construction of mountain elevators, ski resorts and other projects, and enrich the functions; Participate in the activity of "Hubei's Most Beautiful Flower Season", and hold the first "cultural tourism recommender" of Guifeng Mountain Scenic Area, "bosom friend Hubei Doulai helps" 2024 Hubei Internet+Cultural Tourism Summit and "Punch in the New Guifeng Mountain" and other activities.

——The creation of service brand has achieved new promotion. Carry out the evaluation of travel agencies and star rated tourist hotels, promote one hotel to carry out the preliminary work of five-star tourist hotel application, six hotels to apply for four-star tourist hotels, and five hotels to pass the evaluation of three-star tourist hotels; 37 3A travel agencies in the city were re evaluated, 6 of them were newly evaluated, the establishment of 4A travel agencies was actively promoted, and 17 high-level travel agencies were introduced to set up branches in the Yellow River.

——New achievements have been made in the establishment of famous counties, towns, villages and streets. It has successfully established one famous cultural and tourism county in Jingchu, one famous tourism town in Hubei and three famous tourism villages in Hubei, ranking first in the province in terms of total number.

5、 Cohesion, brand empowerment, integrated development

The overall promotion of the pilot sections of the colorful tourism road in all counties, cities and districts has made obvious breakthroughs, the industrial and functional layout has been greatly improved, the "three in one" of cultural dramas, cultural and creative products, and Huanggang cuisine into the colorful tourism road has achieved initial results, the trend of multi-function superposition and multi business integration along the line is accelerating, and the hardware construction of the pilot sections of the colorful tourism road in all regions has been basically completed, We are focusing on promoting the introduction and cultivation of market players and various industries. With the continuous drainage of Dongpo Temple Fair and the remarkable achievements in the formation of colorful tourist routes, Huanggang has entered a new stage of the development of cultural tourism in the whole region.

In the next step, we will make more efforts, take more measures, and work harder to highlight the festival effect, enrich the brand connotation, accelerate the pace of brand creation, highlight the brand value, improve brand standards, and strengthen the guidance of cultural and tourism brand creation in counties, cities, and districts, so as to form a brand construction pattern of "global cultural tourism, playing chess", We will make every effort to promote the high-quality development of Huanggang Culture and Tourism.

Wu Jingqiu, Deputy Director of Publicity Department of Huanggang Municipal Party Committee:

Now, let's welcome Mr. Xu Xianghua from the Municipal Bureau of Housing and Urban Rural Development to exchange information on brand building in the construction industry.

Xu Xianghua, member of the Party Leadership Group and Deputy Director of Huanggang Housing and Urban Rural Development Bureau:

Dear media friends

hello everyone! First of all, on behalf of Huanggang Housing and Urban Rural Development Bureau, I would like to thank you for your concern and support for Huanggang construction brand.

The construction industry is the pillar industry, rich people industry and competitive industry of our city. It is the first 100 billion industry of our city. Huanggang City has been awarded three gold lettered signboards by the state, namely, "Hometown of Chinese Architecture", "Hometown of Chinese Kilns" and "China Steel Structure Base". There are more than 1200 construction enterprises with above qualification in the city, including 4 special grade general contracting enterprises and 87 first grade general contracting enterprises. The number and scale of high-level general contracting enterprises rank second in the province. At the same time, Huanggang is also a major export city of construction labor services in the province, with 460000 people engaged in the construction industry, accounting for 6% of the total population of the city. The income from construction labor services is about 54 billion yuan, showing the style of Huanggang's iron army of construction in all parts of the province and most of the capital cities in the country.

In recent years, Huanggang Housing and Urban Rural Development Bureau has earnestly implemented the requirements of the Three Year Action Plan for Promoting Huanggang Brand Construction, listed building brand construction as the height of improving project quality and building "good houses", accelerated the construction of brand cultivation, brand creation, brand development, brand promotion and other mechanisms, and practiced "internal skills", "hard work" and "hard work" in the construction of "big brands". In 2023, the city won six outstanding construction enterprises in Hubei Province, ranking third in the province; Won 5 of the top 30 construction industry quality management evaluations in Hubei Province, ranking second in the province; It has won 36 AAA credit enterprises in the construction industry of Hubei Province, ranking third in the province for three consecutive years; It won 23 high-quality projects (Chutian Cup) in Hubei Province, ranking third in the province; It won 12 construction site demonstration projects of "Party building, quality, safety, green, wisdom and civilization" in Hubei Province, ranking second in the province. "Chang'an Construction", "Honglu Steel Structure" and other brands are famous in Jingchu. To promote building brand construction, we have focused on the following aspects:

（1） Promote brand building at a high level. The party group attaches importance to and improves the organization. Our bureau has established a "leading group for building brand construction of the Municipal Housing and Urban Rural Development Bureau" headed by Yin Xiaojun, secretary of the party group and director of the bureau, to comprehensively promote building brand construction. The housing and urban development bureaus of all counties (cities, districts) have also established corresponding working organizations. The special team is responsible for the overall promotion. The special team for building brands has held meetings for many times to study the phased work measures for building brands, solve the brand creation problems, and ensure that the building brand construction is vigorously and effectively promoted. Strive upward and make policy preference. Actively connect with national and provincial construction project quality evaluation institutions to compete for the number of places, expand the scale and cover all areas.

（2） Systematically promote brand building. Formulate the "Huanggang City Building Brand Construction Development Plan" and "Huanggang City Building Brand Construction Key Points", adhere to government guidance, department guidance, enterprise leadership, and step by step promote brand construction. The objectives and tasks are defined, and the tasks are divided into counties (cities, districts), projects, and responsible persons; Deeply tap the creation potential, integrate green construction, assembly construction, intelligent construction and intelligent construction into brand construction, and increase the value of brand construction; The industry supervision was highlighted, and the five responsible parties were urged to strengthen brand awareness, create high-quality projects and high-quality projects in the construction process, and constantly improve the excellence rate of project quality.

（3） Comprehensive coverage of brand creation. Strengthen publicity and create momentum. The city's housing construction departments publicized the quality improvement activities of construction projects by holding meetings, newspapers, WeChat platforms, etc., and printed and distributed more than 240 brochures to improve awareness and stimulate participation. Integrate resources and highlight business cards. Further integrate Huanggang construction industry, kiln industry and steel structure industry, give play to brand advantages, and continue to build the quality of Huanggang construction, Huanggang kiln and Huanggang steel structure. We will work together to create a brand. Pay attention to giving play to the role of industry associations, and improve the "gold content" of various evaluation and accreditation activities such as the evaluation and accreditation of high-quality projects in municipal construction.

（4） Standards lead to standardization. Guided by national and industrial standards such as Project Quality and Safety Manual, Quality Construction Implementation Manual, Green Construction Technical Manual, Intelligent Construction Technical Manual, etc., the evaluation methods such as Huanggang City Construction Quality Project Evaluation and Identification Method, Huanggang City Construction Enterprise Quality Management Evaluation Method, Huanggang City Construction Enterprise Safety Management Evaluation Method, etc. were issued, Leading the high-quality development of building brands with industry standards.

Next, we will focus on the construction of "good houses", unswervingly "excellent quality", vigorously carry out the quality improvement action of housing projects, advocate advanced guidance, constantly improve the ability of enterprises to create excellence, boost enterprises to create high-quality projects, and ensure that more than 15 high-quality projects (Truking Cup) will be built in Hubei Province this year Strive to create more than one "National Quality Project Award" or "Luban Award" within two years.

Thank you!

Wu Jingqiu, Deputy Director of Publicity Department of Huanggang Municipal Party Committee:

Now, let's welcome Mr. Zhang Kai from the Municipal Health Commission to exchange information on the brand building of traditional Chinese medicine.

Zhang Kai, member of the Party Committee and deputy director of Huanggang Health Commission:

Traditional Chinese medicine is the treasure of the Chinese nation, the accumulation of knowledge and the crystallization of wisdom over thousands of years, and also a field with huge original innovation potential. Since the 18th National Congress of the Communist Party of China (CPC), General Secretary Xi Jinping has made a series of important statements on the work of traditional Chinese medicine, focusing on the topic of the era of promoting the inheritance, innovation and development of traditional Chinese medicine, fully affirming the unique advantages and functions of traditional Chinese medicine, and clarifying the task and direction for the inheritance, innovation and development of traditional Chinese medicine in the new era. The provincial party committee and the provincial government attach great importance to the development of Chinese medicine in our city, and will support Huanggang to create a national pilot area for comprehensive reform of Chinese medicine into the work report of the provincial government in 2023.

Huanggang is one of the important birthplaces of traditional Chinese medicine culture, which has formed unique development advantages over thousands of years. It has bred more than 200 famous historical doctors, including Wang Shuhe, the "originator of pulse science" in the Wei and Jin Dynasties, Pang Anshi, the "medical king" in the Northern Song Dynasty, Li Shizhen, the "medical saint" in the Ming Dynasty, Wan Mi Zhai, the "imperial medical saint", and Yang Jitai, the "drug detoxification doctor" in the Qing Dynasty. The Compendium of Materia Medica written by Li Shizhen is known as the "Great Classic of Oriental Medicine" and the "Encyclopedia of Ancient China". Huanggang is rich in traditional Chinese medicine resources, known as the "treasure house of medicinal plants in the Dabie Mountains". 1892 kinds of medicinal materials recorded in the Compendium of Materia Medica are distributed in our city as many as 1180 kinds.

In recent years, Huanggang City has thoroughly studied and implemented the important statement of General Secretary Xi Jinping on the development of traditional Chinese medicine and the decisions and arrangements of the CPC Central Committee and the State Council. According to the concept of "cultivating medicine with culture, guiding medicine with medicine, promoting production with medicine, and enriching people with industry", Huanggang City has coordinated three "national brands", namely, the pilot project of traditional Chinese medicine demonstration, the pilot area of traditional Chinese medicine inheritance and innovative development, and the national grass-roots demonstration city of traditional Chinese medicine work The establishment work should give full play to the unique advantages of Chinese medicine, accelerate the construction of a Chinese medicine service system covering the whole life cycle, promote the active integration of Chinese medicine into the overall economic and social development, into the medical service system, into the people's life and health, actively explore new models and new paths for the inheritance and innovation of Chinese medicine, and promote the integrated development of Chinese medicine and industry.

First, innovate the system and mechanism. A leading group for the inheritance, innovation and development of traditional Chinese medicine headed by the main leaders of the Municipal Party Committee and the Municipal People's Government was set up. The director of the Standing Committee of the Municipal People's Congress took the lead, and the relevant leaders of the city's "four major" were respectively responsible for the work of traditional Chinese medicine. The municipal administration of traditional Chinese medicine and the development center of traditional Chinese medicine were first established in the province, cities and prefectures, and the management organizations of traditional Chinese medicine were set up in Qichun, Macheng, Luotian and other counties and cities, Establish a working system of municipal, county and township party committee secretaries focusing on traditional Chinese medicine, form a working model of linkage between the top and bottom, and coordination between departments, and fully achieve "direction, overall situation and implementation".

The second is to inherit Li Shizhen's cultural brand. Focus on building a brand of traditional Chinese medicine culture. For 11 consecutive years, he has compiled and published the Chinese medicine journal "Materia Medica", and created a number of literary and artistic works such as Huangmei Opera "Li Shizhen". It has held 30 sessions of Li Shizhen Traditional Chinese Medicine Fair, 7 sessions of Li Shizhen Cultural Festival, the first Wang Shuhe Cultural Festival, the first Pang Anshi Cultural Exchange Meeting and other festival activities, fully demonstrating the profound cultural charm of traditional Chinese medicine in Huanggang. Focus on improving the cultural atmosphere of traditional Chinese medicine. Every month, TCM night markets and fairs are held in a centralized manner, serving millions of people and deeply loved by the general public. We will promote the integration of traditional Chinese medicine elements into urban construction, and build 2 traditional Chinese medicine theme parks and 5 traditional Chinese medicine cultural exhibition halls.

Third, build a brand of TCM service. A total of 2.2 billion yuan was invested at the city and county levels to promote the overall relocation of six TCM hospitals. Build five academic inheritance bases for famous doctors, including Li Shizhen, Wang Shuhe, Pang Anshi, Wan Mizhai and Yang Jitai, promote the construction of characteristic TCM disciplines rich in the academic ideas of famous doctors, cultivate three national key specialties (disciplines) of TCM, 33 provincial key specialties of TCM, and reach 7 three-level TCM hospitals in the city, ranking first in the province. The network of traditional Chinese medicine services has been closely organized. The township hospitals (community health service centers) have achieved full coverage of "national medical halls", and 31 demonstration national medical halls have been upgraded. 741 village clinics (community health service stations) have been built, with a coverage rate of 30%, and the tasks of the "14th Five Year Plan" have been completed ahead of schedule. The first smart sharing Chinese pharmacy in the province will be built in Wuxue, where patients can enjoy Chinese medicine services at home, and Chinese medicine services are constantly integrated into people's lives.

The fourth is to expand the brand of pharmaceutical industry. Play a good brand of genuine medicinal materials, improve the standard system, and improve the voice of the industry. The "Top Ten Chu Medicines" announced by Hubei Province, Qiai, Fubaiju, Poria cocos, Atractylodes macrocephala and Gastrodia elata are all found in Huanggang. There are 17 national geographical indication products of traditional Chinese medicine in the city, ranking first at the prefecture level in China. We will promote the development of the whole industrial chain of traditional Chinese medicine planting and processing, healthy food development, and traditional Chinese medicine services, and create a health care service brand, a green food brand with the same origin of medicine and food, a Chinese medicine health tourism brand, and a Chinese medicine health pension brand. In May last year, the 2023 Chinese brand value evaluation information was released, and Qiai brand value was 11.005 billion yuan, ranking 30th among regional brands in China. "Qichun Moxibustion Therapy" was included in the national intangible cultural heritage list, and "Qichun Moxibustion Master" won the first place in the selection of "My Most Concerned Labor Brand in China".

Wu Jingqiu, Deputy Director of Publicity Department of Huanggang Municipal Party Committee:

Now, let's enter into the question session. Please ask questions from media friends.

Q: In the news release just now, we introduced a series of targeted and strong support policies to promote industrial development, which can be described as real gold and silver and full of dry goods. How are these policies and measures implemented?

Shi Zhihong, member of the Party Leadership Group and deputy director of Huanggang Development and Reform Commission:

A: The vitality of the policy lies in its implementation. To ensure the implementation of industrial policies, we focus on the following three points, further promote the implementation of policies, help the development of the city's service industry, and consolidate the foundation of the service industry brand.

First, improve the promotion mechanism. Establish the joint meeting system of member units in the service industry and the promotion mechanism of linkage between the top and the bottom, combining the development of the service industry, regularly carry out the work of "monthly scheduling, quarterly analysis, and annual evaluation" with relevant departments, and discuss and judge the relevant development, including policy implementation.

Second, increase policy publicity. By printing and distributing policy brochures, special lectures, public account release and other forms, policies and information are sent to households and enterprises to improve the awareness rate of market subjects. Cooperate with relevant departments to create a strong atmosphere of attaching importance to and supporting the development of the service industry in the city through centralized publicity through mainstream media and government websites.

The third is to provide practical coordination services. Relying on the "double thousand" special work shift, implement the contracting mechanism, implement one-on-one assistance to key industries and enterprises in service industries such as wholesale and retail accommodation, cultural tourism, transportation, etc., timely understand the implementation of enterprise policies, timely coordinate and help enterprises solve practical problems such as financing, employment, and school attendance of employees' children, so as to help enterprises develop, scale up, and build brands.

Thank you!

Q: The market competition in the cultural and tourism industry is very fierce. What are the measures and plans of Huanggang Cultural and Tourism Bureau to improve the popularity and reputation of Huanggang cultural and tourism brand?

Duan Jing, Deputy Director of Huanggang Culture and Tourism Bureau:

A: Thank you for your question. We will focus on improving the brand awareness and reputation of Huanggang Cultural Tourism from the following five aspects.

1. Call out a cultural tourism brand. Determine the main slogan of the image of Huanggang Culture and Tourism: "Great beauty here in Huanggang", and create a unified cultural and tourism brand that shows the essence of Huanggang culture.

2. Hold a special festival. Organize and hold a series of activities of "Dongpo Temple Fair", launch the "Three Treasures" of Dongpo Temple Fair, integrate the red, ecological, intangible cultural heritage, leisure and health care and other characteristic tourism resources of the city and county, and provide cultural tourism "feast" for visitors to the Yellow River through various forms such as literary and artistic performances, fireworks shows, cultural creativity, food, intangible cultural heritage project exhibitions and sales, and ignite new cultural tourism hotspots.

3. Build a tourist road. We will continue to promote the construction of colorful tourism roads in all counties, cities, and districts, and promote the "three in one" of cultural dramas, cultural and creative products, and Huanggang cuisine into colorful tourism roads, forming a good situation of multi-functional superposition and multi business integration along the line.

4. Launch a batch of high-quality lines. Eight boutique routes were launched, including Dongpo Culture Tour, Dabie Mountain Red Mark Tour, and World Geological Wonder Research Tour, to string the city's cultural tourism resources into a chain to meet the diverse and personalized needs of tourists.

5. Create a series of key brands. Guide the construction of five key brands, namely "Dongpo Cultural Tourism Area", "Niuche River Cultural Tourism", "Hong'an Red Tourism", "Xishui Acrobatics" and "Dongshan Wenmei Village". Continue to promote Macheng Guifeng Mountain and Juma Uprising Memorial Park to create national 5A tourist attractions; Promote the establishment of famous tourist towns, villages and streets in Hubei.

Q: What are the working ideas and measures of the Housing and Urban Rural Development Bureau in Huanggang building brand building in the next step?

Xu Xianghua, member of the Party Leadership Group and Deputy Director of Huanggang Housing and Urban Rural Development Bureau:

A: Next, we will adhere to the goal of high-quality development, focus on building "good houses" and unswervingly adhere to "high quality". First, adhere to standards. Strengthen the quality supervision of housing municipal engineering, implement the quality management concept of the whole life cycle, guide the observation and exchange activities with "safety month", "quality month", "quality safety standardization" and other demonstration activities, continue to increase the publicity and promotion of "double evaluation" work, promote the "double evaluation" work and the Manual, address common problems in housing engineering Implement the primary responsibility of the construction unit, form a long-term mechanism of life-cycle management, and promote the overall improvement of project quality. Second, promote intelligent construction. Vigorously promote the full process application of BIM technology, and promote the digital transformation and intelligent upgrading of the construction industry. Support Chang'an Group, Haitong Group and Mayi to build an intelligent construction industrial base and form an industrial cluster integrating R&D, design, production, testing, construction and logistics as soon as possible. Third, promote green construction. Vigorously promote prefabricated buildings and integrated decoration. In accordance with the "good house" standard of "green, low-carbon, intelligent and safe", promote the deep integration of green building technology, prefabricated building technology and intelligent construction, and promote the quality and quantity of buildings. Fourth, continue to create brands. We will guide key enterprises to actively establish the activities of building quality projects in Hubei Province (Chutian Cup), encourage key enterprises such as Chang'an, Haitong and Zhongjin to solidly promote the activities of "Luban Award" and "National Quality Project", and polish the brand of "Huanggang Building".

Q: In 2023, Huanggang was selected as one of the 15 national pilot cities for TCM inheritance, innovation and development demonstration projects. How can Huanggang rely on the TCM demonstration pilot projects to make Li Shizhen and Qiai brands bigger and stronger?

Zhang Kai, member of the Party Committee and deputy director of Huanggang Health Commission:

A: Thank you for your question! Under the strong leadership of the municipal party committee and the municipal government, Huanggang was selected as one of the 15 demonstration pilots nationwide through competitive selection. We will take the demonstration pilot as an opportunity to vigorously carry forward Li Shizhen's culture, promote the upgrading of Chinese medicine brands, and accelerate the inheritance, innovation and development of Chinese medicine in our city at a new starting point.

In order to run the national demonstration pilot well, launch the gold lettered signboard of Li Shizhen, and explore the experience that can be replicated and promoted, the municipal party committee and the municipal government set up powerful special work teams, focusing on the implementation of three major projects of Chinese medicine brand:

First, implement the project of "promoting Chinese medicine culture". The 2024 Huanggang Traditional Chinese Medicine Culture Promotion Project was introduced to strive for the construction of Hubei Li Shizhen Museum of Traditional Chinese Medicine in Huanggang by the provincial party committee and government, hold a Chinese medicine festival named after Li Shizhen, highlight the brand and resource advantages of Huanggang traditional Chinese medicine, tell the story of Huanggang traditional Chinese medicine, deeply explain the era value of "Li Shizhen", and focus on "Li Shizhen" We will create a distinctive logo of Huanggang's traditional Chinese medicine culture.

The second is to implement the project of "timely talents". In the past three years, we have coordinated 1500 business units to recruit Chinese medicine talents, arranged special funds around the training of famous Chinese medicine practitioners, and cooperated with colleges and universities of Chinese medicine to set up Chinese medicine teacher succession classes to train Chinese medicine practitioners. This year, we plan to train 40 people. In terms of academic inheritance, special projects were arranged to establish a base for the excavation and protection of ancient Chinese medicine books, strengthen the sorting, research, publishing and digital protection of the essence of ancient Chinese medicine books in our city, and create a characteristic discipline to inherit the academic ideas of the five famous doctors in Huanggang history.

The third is to implement the three-year action project of "I love health". Deepen the national and provincial intangible cultural heritage "Qiai Moxibustion Therapy", and create a Huanggang medical prevention and benefit service brand. Comprehensively implement the three-year action of "I Ai Health", and promote the "simple, convenient, inexpensive, and effective" moxibustion service "six entry activities of" entering communities, villages, enterprises, institutions, elderly care institutions, and scenic spots "throughout the city. Last year, 133 moxibustion halls were built in the city, and more than 5000 moxibustion masters were trained and exported annually, driving 300000 people to engage in the moxibustion industry, The accessibility and convenience of TCM services were further improved.

Next, we will continue to build the Huanggang brand of traditional Chinese medicine, so that people can enjoy better health services, and comprehensively improve people's satisfaction and sense of gain.

Wu Jingqiu, Deputy Director of Publicity Department of Huanggang Municipal Party Committee:

Because of time, the question and answer session is over.

Thank you for your wonderful questions and introductions. This is the end of the conference. Thank you!