Introduction to franchised brands of city express hotels

Founded in 2006, City Express Hotel Group is one of the earliest domestic hotel chain management groups focusing on economy, and also an early hotel chain enterprise entering overseas market.

The Group adheres to the product concept of "simplicity, fashion and green" and the concept of "clean, comfortable, friendly and convenient

With the service concept of "Jie", the target customer group positioning, the characteristic railway network type vertical deep plowing market development strategy, and the brand differentiated value proposition of positioning, since the birth of a hotel in 2006, the Group has been able to quickly form a unique brand influence advantage and market share in the domestic target market.

At present, the Group has two good brands: City Express Hotel and Yicheng Hotel. By the end of 2012, the Group had more than 200 chain hotels in 58 cities in 8 provinces of Malaysia and Malaysia, with more than 1.5 million members. In the next five years, the Group will achieve the strategic development goal of "hundreds of cities and thousands of stores", actively expand overseas markets, successfully achieve listing, and strive to become a new benchmark enterprise of modern economic hotel chain products and services!

City express hotel joining: exquisite accommodation experience

City Express Hotel is the interpretation and lofty tribute to the urban elite and free life, and is the dream station for young people on the road to success! At the same time, the guest satisfaction of this brand hotel has been ranked among the best in the industry for two consecutive years. REVPAR's market performance has continued in the industry. The city express hotel has created a cost-effective and exquisite accommodation experience for every dreamer who bravely advances on the road of life.

How about the franchise store of the city express hotel

City Express Hotel is a well-known brand in the industry, with great market popularity and high consumer recognition. Naturally, its cashier is also very rich. However, the headquarters has high requirements for the size of the stores. The low area of the stores is several hundred square meters, so all the franchise costs are high. If your capital is enough, opening a franchise store of city express hotel will be a very good choice for entrepreneurship.

How much is the franchise fee of the city express hotel

The franchised city express hotel needs more than 1 million yuan, which is the professional staff arranged by the company's headquarters and comes from various surveys and assessments. These expenses include all franchises required in the early stage, such as franchise fee, increase/increase fund, decoration fee, hotel rent, staff salary, etc. Although the city express hotels need more franchises, the city express hotels have professional operation management system and a large number of consumers, and their operation is also considerable.

Advantages of city express hotel joining

1. Quality support for city express hotel franchise: On the basis of training talent system and pursuing the concept of product and service quality that is very consistent with Marriott, the Group carried out strategic cooperation with Marriott in 2016 and has internationally advanced management concepts.

2. Financial support: the amount of borrowing is up to 50% of the project joining, and the single store raises 20 million yuan;

3. Membership system: more than 25 million members and more than 2000 stores; High value of domestic group members (498 yuan/person, 198 yuan/person), high customer loyalty;

4. Operation management: management system based on IT big data, member direct sales system (room night sales support, lower cost), STEP closed-loop management system;

5. Don't worry about preparation: supply chain system, professional engineering guidance team → support construction cycle, construction quality and material purchase price concessions;

6. Consumer security: the chain standard is identified uniformly, so that customers have a more consumer security sense and are qualified and simple.

Conditions for joining city express hotels

1. Recognize the corporate culture of the city express hotel, fully understand and support the operation concept of the city express hotel, and faithfully perform the franchise contract;

2. Volunteer to join the management system of city express hotels and accept the franchise management mode of city express hotels;

3. It has sufficient operating funds (about 6.5 million yuan for renovation and decoration, and about 500000 yuan for working capital);

4. Recognize and renovate the hotel according to the decoration standards of City Express Hotel.

City Express Hotel Franchise Process

Online reservation of city express hotel franchise service

Detailed understanding of headquarters investigation

See the model room free experience

Sign the contract if satisfied with the cooperation

The hotel has a good way to make money after opening