shield

Shield is an integrated entity. In marketing, "DONWORD" follows the business model of brand monopoly, and has established long-term strategic cooperation relationships with hundreds of well-known department stores such as Wanda Department Store (Plaza), Century Jinhua, Ocean Department Store, Dashang Group, Bubugao Department Store, Ginza, Guoguang Department Store, Outlets, etc., laying a solid foundation for the rapid and long-term development of "DONWORD".

In line with the business philosophy of "win-win cooperation", Dunpai leather goods sincerely invites its powerful partners to join hands with Dunpai to give play to its differentiated competitive advantages in the core links of monopoly image, style design, quality control, price system, service support, etc., and strive to build "DONWORD" into a brand of fashionable and new luxury leather goods in Chengdu.

The design style of Shield products integrates fashion and business well, fully reflecting personalization and functionality. At the same time, the features of comfort and practicality make users believe that DONWORD is not only suitable for them, but also their favorite lifestyle.

DONWORD men's leather has always been highly praised for its refinement, innovation and wisdom, and has always been favored by business and political circles with its brand image of "success and fashion". The "King Extreme" series launched in 2008 is a classic work designed for successful men. The good combination of red, brown and gold reflects a simple and innate power. There is no deliberate sensationalism, but there is a wise demeanor naturally. Its charm lies in its elegant aristocratic temperament and convincing guide model. The confidence and passion of a successful man is full of appeal, and people around him will also feel his ambition to face challenges without hesitation. DONWORD men are full of confidence in themselves and have a broad vision. They pursue careers, constantly challenge higher goals and always succeed.

DONWORD women's wear series is born with a noble and intelligent temperament. It is simple, generous, but exquisite. It combines women's maturity, passion, and implicit sexiness. The confidence of a DONWORD woman comes from her maturity, independence, initiative and quick thinking. Compared with traditional women, the pursuit of beauty is more bold and enthusiastic, and the art exhibition is more leisurely. The "city. woman" series launched in 2008 conveys confidence, boldness and unrestrained vitality with a simple and clear atmosphere, bravely emphasizes self-awareness, enjoys being different, and knows how to express yourself, becoming the focus of everyone. It is like a bright pearl in the dark, beautiful but not glamorous, dazzling but not publicized. With the help of city. woman, the concept of DONWORD has been successfully conveyed to women, not just men.

In January 2005, Shield entered the leather goods industry.

In February 2006, DONWORD products won patents.

In June 2006, DONWORD became a member of the "Famous Brand Council".

In December 2007, the sales volume of DONWORD ranked among the top two leather goods in China.

In October 2008, DONWORD won the award of "China fur cup case and bag design".

In November 2008, Dunpai Leather Company was invited to join China Leather Association.

In June 2009, DONWORD won the title of "Brand More Concerned by the Industry".

In July 2009, DONWORD won the title of "Good Brand of Bags in China".

In May 2010, DONWORD became the sponsor of the business card project of Shanghai World Expo.

In June 2011, Dunpai leather goods won the popularity of the industry.

In May 2012, Shield leather goods won the title of "Down", a popular luggage brand in China.