CRM in life science industry

Background

With the improvement of people's living standards and the growing demand for medical care, the medical industry has maintained a rapid development speed. However, facing the national marketing system, medical enterprises often need to establish a marketing team of thousands of people and thousands of first, second and third level channel systems to cover hundreds of thousands of various terminals across the country. Enterprises need a unified and convenient CRM Marketing system, so as to realize the informatization of flow data collection, precise marketing, control the input-output ratio, improve customer satisfaction, and conduct multi-dimensional management data analysis.

Business challenges

-Basic Data: the company's internal data has duplicates or deviations, and data cleaning is required;
-Department collaboration: information resources of related departments cannot be effectively shared, and there are deviations in information transmission;
-Distributor: it is difficult to effectively manage dealers and allocate product inventory;
-Sales (visit): It is difficult to control the position of sales activities in real time, and it is difficult for the management to control the company's operation in real time and effectively;
-Market activities: there is no activity support that can penetrate into all levels of the market and customers;
-After sales service: unable to effectively and timely control customer feedback on products;
-Expense management: unable to effectively manage the budget, application, implementation, timely analysis and feedback of expenses.

CRM solution provided by Yihai

one Collaborative work platform

The Salesforce platform based on cloud computing enables all users to manage the company's business on the same platform, thus ensuring the uniqueness and accuracy of data. Through social media integration, video communication, Salesforce Chatter and many other ways, all key people (sales department, marketing department, product department, etc.) of your company can participate together, so as to be more correct Close the order quickly and authoritatively to solve all problems of customers.
two Flexible system

Salesforce implements regional management and unique business processes through user-defined objects, and can support customers' business needs in a timely manner when the company's business scale expands or changes. Yihai Software has rich experience in the industry to help sort out business processes. Through Salesforce, it realizes the simplification and integration of internal work processes, reduces duplication of work, and greatly improves work efficiency.
three After sales service management

Salesforce's after-sales module has a mature service management system (Service Management: 10 items including event management, problem management, service level management, etc.) to deal with various problems and complaints of customers in a more practical way. 24/7 customer service and personalized service to improve customer loyalty, return rate and satisfaction. Through the customer product maintenance, customer demand analysis process mining.
four Partner/dealer management

Salesforce's partnership management has always been a better industry solution. Today, Salesforce provides the Community Cloud community service function, allowing your customers, partners and employees to interact freely. With the help of the cloud platform, your dealers, distributors and partners can connect directly on the enterprise social software, so as to adjust the products of different sales channels and maximize the sales volume. Partners can also find the required information and experts, register new prospects, update records and manage funds through the community platform.
five real-time analysis

Based on the data in the system, Salesforce can easily create reports and dashboards to feed back current business operations in real time

CRM in life science industry

Background

Business challenges

CRM solution provided by Yihai

one Collaborative work platform

two Flexible system

three After sales service management

four Partner/dealer management

five real-time analysis