On May 12, the folk custom series activities of Run Cake Festival in Shangzhai Village, Yonghe Town, Jinjiang were held. The villagers gathered together to taste the traditional food Run Cake dishes in southern Fujian, and went to a traditional village feast.

In recent years, Yonghe Town has built a cultural brand of "Village Festival" with rural characteristics through the integration of culture and tourism, making more local folk culture and traditional food popular "out of the circle". With rural food, rural culture and other IPs, Yonghe Town has continued its cultural context, serving the rural cultural industry, stimulating consumption potential and promoting the vigorous development of rural culture and tourism.

(Photographed by Lin Ronghua, correspondent of Xu Yaling, financial media reporter of Quanzhou Evening News)