On May 11, 2007 (reporter Chen Nan), a few days ago, under the guidance of the Department of Culture and Tourism of Fujian Province, sponsored by Fuzhou Municipal Bureau of Culture and Tourism, and co organized by Quanzhou Municipal Bureau of Culture and Tourism, the 2024 Fujian Culture and Tourism Promotion Conference was held in Kunming, Yunnan Province. Lin Xiangdong, secretary of the Party Leadership Group and director of the Department of Culture and Tourism of Fujian Province, Wang Jianghong, member of the Party Leadership Group and deputy director of the Department of Culture and Tourism of Yunnan Province, relevant heads of cultural and tourism departments of Fuzhou and Quanzhou, Yunnan, Kunming and Dehong, Yunnan, representatives of travel agents and media reporters attended this promotion activity.

Lin Xiangdong delivers a speech

In his speech, Lin Xiangdong said that Fujian is blessed with mountains and rivers everywhere. With good ecology and profound heritage, Fujian has drawn many pictures of "poetry and distance". When you enter Fujian, you can enjoy the beautiful natural scenery of mountains and seas, experience the profound historical culture, taste authentic Fujian cuisine and tea, and enjoy the beauty of prosperous and open land. At present, Fujian ranks the culture and tourism economy as one of the "four major economies", and is making efforts to build a world famous tourist destination of "always coming, always thinking, always coming, always new". Fujian and Yunnan are both members of the Pan Pearl River Delta Regional Alliance. "Fresh Fujian" and "Colorful Yunnan", "Rongcheng Fuzhou" and "Spring City Kunming", "Silk City · Quanzhou" and "Peacock Town · Dehong Prefecture" are important tourist destinations and tourist markets for each other. It is expected that the two places will give full play to their respective "sea" characteristics and "mountain" advantages, deepen the practical cooperation of "mountain and sea" with rich contents and diverse forms, establish the cooperation mechanism of normalized projects and business types through government guidance and market cooperation, strive to promote the building of a "fresh tourism train" from Fujian to Yunnan, and work together to deepen resource complementarity, market mutual construction, and passenger source mutual delivery, We will work together to expand, strengthen and optimize the cultural and tourism economy of both regions.

Wang Jianghong said that Fujian and Yunnan have always been connected in cultural context and have frequent exchanges and cooperation. Since the signing of the Strategic Cooperation Agreement on Further Deepening the Development of Fujian Yunnan Cultural Tourism in February this year, they have deepened exchanges and cooperation in market promotion, industrial cooperation, foreign exchanges, policy support, cultural exchanges and other aspects, Give full play to the advantages of Fujian's Haisi culture and Yunnan's national culture, and jointly promote the deep integration of culture and tourism between the two provinces. She hoped that Fujian Yunnan cultural tourism could seize the development opportunity together, build a multi-level cultural tourism cooperation and exchange platform, promote the cultural tourism departments and enterprises of the two provinces, cities and counties to carry out cooperation in many aspects, promote cross regional project docking and market sharing, and make "Fresh Fujian" and "Colorful Yunnan" become the poetry and distance of tourists.

Cooperation signed between the two places

At the promotion meeting, Fuzhou Municipal Bureau of Culture and Tourism signed a strategic cooperation agreement with Kunming Municipal Bureau of Culture and Tourism on tourism friendly cities, and Quanzhou Municipal Bureau of Culture and Tourism signed a strategic cooperation agreement with Dehong Prefecture Bureau of Culture and Tourism, marking a more solid step in cultural and tourism cooperation between Fujian and Yunnan and a new chapter in cultural and tourism development.

At the event site, Wang Zhixin, a star talent of Fujian culture and tourism, took the idea and layout of Fujian Province to build a world famous tourist destination "11537" as the main line, vividly recommended the province's rich cultural and tourism resources, and made the guests yearn for the beautiful scenery of the dotted land of Fujian. The unique sitcom performance of Fuzhou Culture and Tourism will bring the time-honored culture of Fujian Capital, the flavor of Fujian cuisine with good color and taste, and the fresh and natural scenery of mountains and seas to Fuzhou, and also send sincere invitations from Rongcheng to friends in Kunming and Yunnan.

This activity conscientiously implemented the deployment requirements of the Fujian Yunnan Provincial Party Committee and the provincial government, further strengthened the cultural and tourism exchanges and cooperation between the two provinces, further promoted the brand influence of "Fujian, the starting point of the Maritime Silk Road, is fresh", and helped Fujian build a world famous tourism destination.

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