Go to Anji, a small county in northern Zhejiang, to have a cup of "village coffee", go to Pingtan, Fujian, to see the "blue tears" wonders of the sea, step on the pristine bluestone slab in the ancient city of Phoenix in western Hunan, and punch in the "largest rural library in China" in the southwest border... During the "May Day" holiday that just passed, many consumers avoided popular destinations and chose to give their holidays to a "small place". County tourism has brought new growth to the "holiday economy" and injected new momentum into the recovery of the national economy.

"It's not that big cities can't afford to go, but that county tourism is more cost-effective." During the holidays, compared with the soaring ticket and hotel prices of popular cities and scenic spots, and the "people following the crowd" of traffic jams, people blocking and camels blocking, we explore the beauty of small cities, explore small scenic spots, encounter cultural relics and historic sites in the corner, taste unique local food, or take a walk in the countryside It is a better choice to live and have a close contact with the countryside. The small county town of "not crowded but not expensive", including small villages, is interpreting the word "cost performance" with a new look.

The county culture and tourism craze cannot be separated from policy planning and guidance. In 2022, the Office of the Central Committee of the Communist Party of China and the Office of the State Council issued the Opinions on Promoting the Urbanization Construction with the County as an Important Carrier, which proposed to support the counties with resource advantages to give play to their professional strengths and develop into professional functional counties such as cultural tourism. Compared with traditional scenic spots in the narrow sense, such as famous mountains and rivers, cultural relics, etc., "small and interesting" county towns and even villages allow tourists to enjoy the pleasant ecology of green mountains and rivers, as well as the profound cultural heritage of the local, so that tourists are willing to pay more for high-quality county tourism.

The county culture and tourism boom is also a reflection of the growing maturity of the domestic tourism market. With the diversification of popular tourism concepts, people's understanding of "going abroad" or "seeing the world" is also changing. In the past, the situation of tourism market simplification and homogenization is changing, and the multi-level, multi format and diversified market pattern is gradually taking shape. From seeing the most prosperous, bustling and famous scenic spots to relieving the pressure of daily work, changing the environment, changing the rhythm and relaxing the body and mind is the "meaning of travel". The purpose has changed, and the destination has certainly changed. County tourism, which can make people enjoy leisure and relaxation, is increasingly popular.

The county culture and tourism boom is both an opportunity and a challenge. As for the rise of county tourism, if you want to catch the "Splendid Prosperity", you should not only seize the opportunity, but also practice your internal skills, build up a solid foundation, take a long-term perspective, grasp the trend of tourism's growing pursuit of personalization, niche and comfort, create personalized and differentiated tourism brands, and create more in-depth experience scenes for tourists. At the same time, it is necessary to fully tap its own characteristics, scientifically plan the cultural and tourism industry, supplement the weak infrastructure and improve the reception service level. It is also necessary to prevent homogeneous development and fighting independently, and should join hands with neighboring counties and districts with similar characteristics, string pearls into chains, and expand regional advantages. As long as we focus on local characteristics, adhere to the principle of sincere hospitality, continue to enrich the supply of tourism products, and innovate tourism formats, some small and beautiful scenic spots can "build a strong bond with the world and welcome tourists from all over the world".

There are many stories in small towns. "The beauty of a small city lies in its independence, and the beauty lies in its pure charm." As an administrative unit with strong "vitality" in China, each county has its own unique and beautiful features. In addition, in recent years, the domestic railway, highway lines and even air routes have become more and more dense. More and more small county towns have upgraded their tourism facilities, and more and more small cities have become outstanding, together with big cities, Jointly light up the national cultural tourism map.