On the 12th, at the trademark and brand parallel meeting of the China Brand Development Conference, Dehua Ceramics from mountainous counties in Fujian Province ushered in a highlight moment: because it was highly consistent with the theme of this China Brand Day, "Chinese fashion brands build the future", Dehua Ceramics' brand promotion path won praise from scholars, exhibitors and consumers attending the conference!
Create excellent brand in the tide making era. From the mountains, out of Fujian, to the world, Dehua Ceramics has become an internationally renowned "light of domestic products". Fujian, China and the world. Like Dehua Ceramics, more and more Fujian brands adhere to the "Three Outs" of technology innovation, product innovation and market opening, and are becoming popular brands of domestic products.
Make innovations
Centralized super charging system, intelligent flexible charging stack, optical storage charging and inspection intelligent overcharging station, "Sunday" coffee shop... These two days, many Shanghai citizens who visited the China Brand Expo were surprised to find that in April this year, two new energy vehicle charging stations were put into use on Beizhai Road, Minhang District, Shanghai and Shebei Road, Qingpu District, Shanghai, At the Fujian Xingyun Electronics booth in the Fujian Pavilion, the scene of the exhibition was reproduced in the way of sand table.
According to statistics, by the end of 2023, Shanghai will have 1.288 million new energy vehicles, ranking first in global cities. Xingyun Electronics is a high-tech enterprise focusing on the application and promotion of urban new energy storage infrastructure. At present, it has launched the project of optical storage, charging and intelligent overcharge station in Fuzhou, Ningde, Longyan, Quanzhou in the province and Shanghai, Changzhou, Yibin outside the province.
"Although many enterprises have laid out the track of new energy vehicle charging stations nationwide, especially in Shanghai, we are confident that the future Xingyun electronic brand will win in the fierce competition by virtue of technological innovation." Lin Xinrong, Xingyun electronic brand manager, is full of confidence.
It is reported that the green electricity provided by photovoltaic power generation, the adjustment of peak and valley electricity prices by energy storage equipment, the high efficiency of DC fast charging, and the synchronous detection of automobile batteries and other innovative technologies have become the advantages of Xingyun Electronics in making its brand in Shanghai and even in the national market.
Xiamen Dangsheng New Material Co., Ltd. is also a Fujian enterprise that has made a wonderful appearance in China Brand Expo by virtue of technological innovation. With the successful research and development of flash evaporation nonwoven technology, Dangsheng broke the long-term monopoly of American chemical giant enterprises in this field at one fell swoop, and realized the import substitution of medical device sterilization packaging and industrial protective clothing applications in China. At the exhibition, Dangsheng not only demonstrated the new technology by demonstrating upstream materials such as flash spinning tow, but also exhibited end products such as Guochao handbags to lead the fashion. "Technological innovation means the reshaping of the entire industrial chain from upstream to downstream, and major changes in products will follow." Zhang Gongquan, a research and development engineer of Dangsheng, introduced.
Technological innovation also brings innovation in application scenarios. In the Xiamen Pavilion of this brand day activity, the gold medal kitchen cabinet displayed the newly launched "good kitchen with integrated cabinet and electricity", which is the first kitchen to exhaust the cooking fume by skirting on the basis of technological innovation, discharging the cooking fume downward, thus releasing the storage space of the wall cabinet and floor cabinet. "Since the opening of the brand day activity, about 1500 customers, consumers and peers have come to learn about our products, which shows our industrial manufacturing capacity and technical research and development level," said Wang Yonghui, vice president of Gold Cupboard.
Out of loop
As the exclusive supplier of official coatings for the 2022 Beijing Winter Olympic Games and the Winter Paralympic Games, Sankeshu's combination of "Rest assured in the Winter Olympic Village, wear helmets and bite medals" has made this coatings brand from Fujian so eye-catching for the first time. In 2023, three trees will keep up with the pace of national fashion, create the image of Chinese paint with Chinese technology, Chinese color and Chinese aesthetics, and become the hottest national fashion brand in the paint industry.
"Chinese paint, Chinese color. Last year, Sankeshu was named the 17th" China's 500 Most Valuable Brands List "with a brand value of 44.516 billion yuan, and continued to be the first in the paint list." Xie Jiajie, Sankeshu's media communication manager, proudly introduced to the visitors at the Fujian Pavilion.
Because of its excellent quality and cultural heritage, the products can also become a national fashion brand. Gu Wei, a staff member of Zhangzhou Pienzehuang Pharmaceutical Co., Ltd., deeply realized that "time-honored brands" can also be very trendy during the presentation of this exhibition. "Pienzhuang has a long history, and most of the consumers who come to visit are familiar with its effect of protecting the liver and liver. Unexpectedly, people are also very interested in the beauty and skin care products of Pienzhuang that we bring." Gu Wei said, "Since the beginning of medicine, Pienzhuang has become a fashionable skin care product."
In the opinion of Zheng Yunshou, the person in charge of Fujian Yangyantang Biotechnology Co., Ltd., the reason for being out of the circle is that "time-honored brands" have profound traditional cultural accumulation. The product on display in the Fujian Pavilion this time is Pingtan rice paste, a provincial intangible cultural heritage. "Yangdang Hall has a history of more than 110 years, which has precipitated the culture of traditional Chinese medicine. Many visitors are interested in it from the perspective of meal replacement or health care." Zheng Yunshou was optimistic about the brand promotion effect of this exhibition.
go to sea
Since this year, Dehua County has organized a delegation to the United States, Mexico, and the Netherlands to hold international tour exhibition promotion and exchange activities. Dehua Ceramics entered the United Nations headquarters, and its advertising was on the big screen of Times Square in New York... At the trademark and brand parallel meeting of the China Brand Development Conference on December 12, with the keynote speech of the conference of Rector Junqin of Dehua County, The story of Dehua Ceramics, which has a thousand years of sea silk charm, going to sea in the new era slowly unfolds.
It is reported that last year, the scale of Dehua County's ceramic industry cluster reached 57.7 billion yuan, and the white porcelain industry cluster was selected as the national SME characteristic industry cluster. Behind the achievements is a solid brand matrix support - the county has 41000 registered trademarks, 6 well-known trademarks and 7 geographical indication certification trademarks.
Brand going abroad has become the theme of more and more Fujian enterprises to layout the international market, and also a key move for enterprises to accelerate the formation of new quality productivity in the future.
The textile and clothing industry is a trillion yuan industry in Fujian and one of the pillar industries. In recent years, a number of Fujian garment enterprises have realized the goal of "national fashion brand" by means of overseas purchase and accelerated layout.
PEAK, exhibited in the Fujian Pavilion, is a representative enterprise implementing the brand internationalization strategy. By sponsoring the European Basketball All Star Game, the Stankovic Cup Intercontinental Basketball Game and other world-class events, PEAK has joined hands with several top NBA teams to sign NBA stars and tennis stars, becoming an international sports brand with rich international resources. At the same time, PEAK has also realized the international layout of research and development.
Not only traditional industries, but also emerging industries. The global layout has become the consensus of Fujian enterprises. Foxit Software, which participated in China Brand Day, is a software enterprise that has taken root in Fuzhou for a long time. "At present, Foxit Software has more than 750 million direct users overseas and more than 425000 enterprise customers in more than 200 countries and regions around the world. Foxit's PDF open source code has become one of the most widely used Chinese codes in the global open source community." The staff of Fujian Museum introduced.
The relevant responsible comrades of the Provincial Development and Reform Commission said that Fujian has thoroughly implemented the quality power building program, deeply implemented the brand strategy, changed the industry into products, changed products into brands, and emerged a number of well-known brand enterprises such as Ningde Times, Anta, Fuyao Glass, Jiumu, Panpan, and so on, boosting the all-round high-quality development of Fujian. (Reporter Lin Wei)
[Editor in charge: Zhao Puyu 】