Brand Introduction
Wutong natural underwear follows the brand concept of "fashion, simplicity, nature and refinement", adheres to the business concept of "using craftsman spirit as the brand and integrity as the enterprise", shoulders the mission of being the leader and service provider of underwear physical channel transformation and upgrading, and adheres to the brand business model of "differentiation, verticality, cross-border and networking", Create and spread the brand values and life attitudes of "simple fashion, natural comfort, and quality life", maintain the original intention and human nature, return life to the most natural state, feel and listen to nature, culture, and aesthetics with heart, discover the fashion and power in natural life, and share and spread the accumulated love and emotion with time, memory, and emotion, It shows the nature and humanity. The original life is so beautiful!
The true color of Chinese parasol tree, enjoy the beauty of nature, let us enjoy the beauty of life in the edification of nature, culture and aesthetics!
Design concept:
The original intention of the Chinese parasol underwear design is based on the sense of women's own experience. In addition to making women of different shapes feel "relaxed", we hope that they can find their own charm from it, so that they can be more calm, confident, elegant and natural in life. You should not please anyone, but you are more willing. May every woman meet her most beautiful self in the encounter with the true color of plane trees!
Style orientation: femininity, French elegance, simplicity and refinement, natural comfort, health and environmental protection.
Age orientation: petty bourgeoisie, intellectual, literary and artistic, mature women who pursue quality of life.
Product category: women's bra, men's and women's home clothes, men's and women's warm clothes, women's suspenders, men's and women's underwear, swimwear, etc
Brand advantages:
Product differentiation: fashion, nature, simplicity and comfort
Profit maximization: manufacturers deliver goods directly, eliminating intermediate agents, low purchase discounts and high product benefits.
Adhere to original design: establish the brand value of "spreading underwear fashion wear aesthetics"
Attract young customers: petty bourgeoisie, intellectual, literary and artistic, light and mature women who pursue quality of life
Fashionable brand image: create products with brand characteristics around three scenarios of "emotion, work and life"
Leading the trend of underwear: French elegance, simplicity and refinement, natural comfort, health and environmental protection.
Brand support
Free of franchise fee, free of design fee, full range of store output, props support
Site selection requirements: community street shops and shopping malls. Area requirement: more than 50 square meters
Other support: store decoration guidance, display guidance, opening planning, product knowledge training, store operation training
The investment budget for store landing takes a 50 square meter store as an example: the budget is about 150000 yuan (goods: 50000 yuan; container props: 30000 yuan; hard decoration budget: 30000 yuan; store rent: 30000 yuan (200 yuan/square meter/month, two deposits and one payment); Staff salary: 5000 yuan/person/month)
reminder: The above policy information is for reference only, please refer to "Chinese parasol true color underwear" The actual situation of the company shall prevail! According to Article 8 of the Regulations on the Administration of Commercial Franchise, please carefully verify the qualifications of the franchisee.
