For underwear stores, products in general stores are divided into many categories. So when displaying, how to present so many kinds of underwear requires some display techniques. Complementary display is the best way to solve this problem. It can not only present every category, but also make other product features more obvious because of their complementarity. This is used in the product display of Pierre Cardin Living Hall.
The product display of Pierre Cardin Living Hall is simple and light in overall style, giving a relaxed and spacious shopping environment. Pierre Cardin has three series of women's underwear, regular underwear and home clothes, so in terms of product display, it must present these three products at the same time and deliberately stack them. The complementary display in the above figure is mainly reflected in the complementarity of products; Three kinds of underwear series are displayed through shelves, models and Nakajima, or hung, placed or worn. Three different display models are integrated together, which can help consumers find the products they want to buy while highlighting Pierre Cardin's fashion sense.
The complementary display in the above figure is reflected in the complementary colors; The conventional underwear and lady's underwear of the same dark color system are cross displayed, so that the conventional underwear is not too dull, and the lady's underwear is not too loud, thus creating a harmonious shopping environment.
