Advertising fonts, book covers and shops Shop signboard , calendar, magazines and other media have different fonts. Generally, the fonts on the covers of books and magazines are mostly Typography Mainly, with modifications or variations, the form is relatively neat. The advertisement needs Fine Arts The composition is heavy, that is to say, the decoration technique is more flexible and changeable, and the form generally has no too many limitations. It is even used as an illustration form, abandoning the word frame structure. It can use any decoration technique to attract the attention of the audience, or it can be used as a "pure idea". Its font modeling is very flexible with the advertising picture effect. According to the picture needs, change the appearance and arrangement of the font to make it more aesthetic and complete in the whole picture atmosphere, which also plays a positive role in the development of current advertising.
The fonts in advertisements have rich types and complex changes. Generally, the classification of general fonts is based on the font structure, and is aimed at the classification of the overall font profile. As a unique commercial font, the fonts in advertisements have strong specificity and randomness. Classify the characters according to their strokes, and analyze their main features. In addition, based on different application categories of fonts, their writing also has its own characteristics, including writing rules, business needs, cultural self-restraint and other factors. Their unique characteristics and significance are analyzed according to cigarettes, drugs, daily chemicals and articles for daily use. On the one hand, how does font redistribute its value in modern social life? On the other hand, how does font conduct new exploration in the current society, even in contemporary form, to conduct new exploration and new breakthrough in unknown and possible ways.
As an important visual content of commodity publicity, font emphasizes the combination of function and aesthetics, which enriches Chinese characters Font Art The form of expression also expanded the aesthetic scope of Chinese character font art, and the writing experience at that time played a connecting role in the development of Chinese characters. The font in the advertisement has rich form and content. It thrives on the course of prosperity and development, and has become a model of Chinese modern font creation and display. From immature font to mature font, more and more abundant font creation has promoted the development of business, leaving a precious treasure house of Chinese characters. The font design in advertisements is free in form, widely used, diverse in form, aesthetic, practical, and interesting, which reflects the ideas of the font creators at that time, as well as the use of artistic forms, becoming a brand of the times and influencing the new exploration of font design by future generations.
