On April 25, 2024, the high-profile Beijing International Auto Show will officially open. At this global automobile event, iCAR brand of Chery Automobile will take a new attitude and rich product series to show its unique charm as a new force of Chery Group.
As the first heavyweight auto show after the promotion of iCAR brand, this exhibition not only means a new starting point for brand development, but also indicates that its new energy Ambition in the automotive field. The iCAR brand will debut a new model iCAR 03T at this auto show, and at the same time 5. Many X series models met with the media and users, and practiced the brand concept of "building excellent cars for young people with a young heart" with practical actions.
Since its inception, the iCAR brand has been committed to creating cool and valuable cars that young people aspire to. The first product, iCAR 03, achieved good sales results in the first month of its launch. In March, it sold 5487 cars, ranking first in the category of new energy square boxes. The new model iCAR 03T, which will be unveiled in this auto show, is co created with users on the basis of iCAR 03. On the basis of retaining the excellent genes of model 03, personalized adjustments are made in the aspects of appearance design, intelligent technology configuration, intelligent four-wheel drive, etc., to meet the differentiated needs of different users for exquisite technology and outdoor exploration together with iCAR03.
In addition, The iCAR brand will also exhibit two new cars that are highly anticipated - V23 and X25. The V23 is positioned as a style off-road electric city SUV, which is the first practice of the iCAR brand team to integrate the "popular model methodology", aiming to focus on core needs and create popular models that meet the preferences of young people. The X25 is a "new species" facing the future. As a One Box off-road MPV, it combines high emotional value and strong toy attributes, representing the iCAR brand's in-depth thinking on the future form of electric vehicles.
It is worth mentioning that, The technical details of iCAR brand benefit from the strong support of Chery Group. Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Holding Group, once said that the Group would spare no effort to support the development of iCAR and help it enter the first camp of new energy. In this context, The iCAR brand will rely on the Chery Group's technology treasure box, combined with Internet thinking, to create a car product that truly appeals to young people.
At a time when the new energy vehicle market is homogenized and overpriced, The iCAR brand insists on providing young people with the opportunity of equal rights in science and technology, working with them to explore unknown areas and meet their emotional value needs. At this auto show, The iCAR brand will also truly achieve in-depth communication with young people and become their preferred brand through rich interactive play and innovative marketing.
Summary:
2024 Beijing International Automobile Exhibition is an important stage for iCAR brand to show strength and attract attention. As the auto show approaches, we look forward to more surprises and highlights from the iCAR brand, which will bring more outstanding products and experiences to young consumers. 
