2023 Service Trade Fair will focus on the new scene of cultural and technological integration

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On August 30, the reporter learned from the press conference on cultural and tourism services of the 2023 China International Trade in Services Fair that the cultural and tourism services of the 2023 China International Trade in Services Fair will focus on cultural and technological integration projects to create an immersive exhibition experience for the audience.

Zhai Degang, deputy director of the Publicity Department of the Beijing Municipal Party Committee, said that the theme of this theme of cultural tourism services was "science and technology enable new cultural tourism, creativity lead new consumption". 817 enterprises will participate in the exhibition, including 47 of the world's top 500 and industry leading enterprises. At the same time, nearly 200 on-site activities will be held, such as artistic performances, lecture salons, interactive experiences, etc.

The exhibition of the "Most Beautiful Central Axis" series in the main exhibition area combines tradition and modernity, and creates an immersive multi scene experience space of Beijing Central Axis through naked 3D, satellite remote sensing, digital twins, cloud rendering and other technologies. Inheritors of intangible cultural heritage of leaf painting will create "the central axis on the ginkgo leaf" to show the beauty of the ancient time on the central axis. Through the exquisite and unique center axis voice mailbox, the audience can customize their own voice postcards.

The new format of cultural consumption will also be presented in the theme of cultural and tourism services. This service trade fair will present two representative "new performing arts spaces", namely, the "Cat God in the Forbidden City" in the flyover art center and the "immersive performing arts hall" in Mahua Kaixin. The immersive performance scenes, performances and forms will be "copied" to the exhibition site through special costume construction and stage design, so that "new performing arts space" can enter the service trade fair, Let the exhibitors experience the charm of immersive performance on site.

In addition, the theme of "Museum Cultural Creativity Brings Cultural Relics to Life" was highlighted in the Cultural Tourism Service Theme Cultural Museum Cultural Creativity Exhibition Area. 34 museums in Beijing and 15 museum cultural innovation service enterprises were selected to participate in the exhibition, focusing on the high-quality and diversified cultural innovation boutiques and cultural resources of cultural and museum units in Beijing. (Reporter Yang Shujun)

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