Powerful brand: enabling technology to promote high-quality development of enterprises

In 2023, Jinpai Co., Ltd. (hereinafter referred to as "Jinpai") will celebrate its 70th anniversary.

After 70 years of wind and rain, the development of Powerful Brand has yielded fruitful results.

Up to now, Jinpai has been established in Huangshi City, Hubei Province, Yibin City, Sichuan Province and Maomao, Guizhou Province Taizhen has built brewing bases for Qingxiang, Luzhou flavor and Maotai flavor liquor respectively, established more than 130 production areas for direct supply of traditional Chinese medicine materials, and has "internationally leading (advanced) water 21 scientific and technological achievements.

As a private enterprise in Hubei Province, the strong brand has been steadily moving forward for 70 years.

Adhere to scientific and technological innovation and shape new advantages for enterprise development

Science and technology is the key engine for Powerful Brand to keep running forward.

Over the years, Jinpai has made breakthroughs in key technologies with the heart of craftsmen, enabling quality with technology and helping consumers live a better life with quality.

Up to now, Jinpai has obtained 106 invention patents, of which 21 scientific and technological achievements have reached the international leading (advanced) level Ping ", successively obtained There are 9 national and provincial science and technology progress awards, and many industry awards have been won.

Scientific and technological innovation, R&D investment is the fundamental guarantee. In 2016, Jinpai established Jinpai Research Institute, Invest 380 million yuan to set up a basic application research laboratory according to the international first-class standards. At the same time, it has established extensive industry university research cooperation with Tsinghua University, Wuhan University and other universities The medical school of Buddha University, Osaka University of Japan, Imperial College of Technology and other colleges and universities carry out technical cooperation to improve the quality of Jinpai products. In the past seven years, Jinpai has invested 2.118 billion yuan in technology research and development.

In addition, Jinpai also has a postdoctoral research station China Light Industry Liquor Engineering Technology Research Center, Hubei Health Wine Engineering Technology Research Center, Hubei Key Laboratory for Quality and Safety of Traditional Chinese Medicine Health Food, etc National and provincial scientific research and innovation flat It has a complete analytical laboratory and international standard special R&D instruments and equipment, laying a solid hardware foundation for R&D and technological innovation.

Over the years, Jinpai has been deeply engaged in the modernization of traditional Chinese medicine industry, and has The nationally recognized CNAS analytical testing laboratory has passed the GMP certification.

Strengthen source management and build the bottom line of quality and safety

Jinpai always insists on improving the quality and strives to provide consumers with high-quality products.

To ensure good product quality, start with good raw materials. Jinpai has established a base for the production of light flavor base liquor in Huangshi City, Hubei Province, and Maomao, Guizhou Province Taizhen has established a Maotai flavor base, a Luzhou flavor base in Yibin City, Sichuan Province, and a Taotan wine warehouse in Daye City, Hubei Province to ensure product quality with sufficient production capacity and real aging years. In 2019, Chinese liquor industry The Association started to build the certification system of vintage wine, and the strong brand passed Chinese liquor industry Double audit and certification of the Association and the Fangyuan Mark Certification Group.

"Herbal" is the feature of Jinpai products. At present, Jinpai has established more than 130 direct supply origins of Chinese medicinal materials, with a planting area of 150000 mu, to ensure the quality of raw materials from the source. Adhere to the principle of "not producing in the place, not picking in the time" and never use the medicinal materials. To this end, a dedicated research team of traditional Chinese medicine resources has been set up to select authentic medicinal materials nationwide, carry out the construction of traditional Chinese medicine planting bases, and gradually realize the transition from "direct supply from the place of origin" to "direct supply from the base". Up to now, 30 varieties of medicinal materials planting and processing bases have been established nationwide through the joint construction and sharing mode, with a construction area of more than 10000 mu.

In 2000, Jinpai started the standardization construction and gradually formed the "5G" management standard system. Relying on this system, Jinpai has formulated and fully implemented more than 6300 enterprise standards, covering the whole set of processes from raw material planting, harvesting, transportation to quality control of packaging materials, liquor body blending and filling, as well as Jinpai product shelf sales, building a strict quality safety defense line for each link and process of production.

As of November 2023, Jinpai has participated in the formulation and release of There are 4 national standards and 6 group standards. In 2021, Jinpai won the organization award of the 19th National Quality Award.

Practice corporate social responsibility and actively repay the society

Adhering to the concept of "benevolence, symbiosis and common prosperity", we are committed to helping students, teaching assistants In terms of rural revitalization, ecological restoration, urban construction and natural disaster relief, we actively fulfilled corporate social responsibility, turned love into action, and integrated responsibility into corporate development.

By the end of 2022, Jinpai won the title of China Charity Award (four times), National Civilized Unit (four times), awarded the national "Ten Thousand Enterprises Help Ten Thousand Villages" precision Advanced private enterprises in poverty alleviation, the whole country Advanced collective for poverty alleviation.

"Powerful Sunshine Student" originated from "Powerful Student" Charity Sunshine Class ". In 2004, the first "strong brand" Charity Sunshine Class was opened in Huanggang Middle School in Hubei Province. The first group of 50 students came from poor families in all counties and districts of Huanggang City, and each of them received 2000 yuan a year to complete their high school studies. This is the way to open the powerful public welfare student aid. Up to now, Jinpai has opened "Jinpai" in 99 high schools in 31 provinces (autonomous regions, municipalities directly under the Central Government) Charity Sunshine Class has invested more than 400 million yuan to help more than 38000 students realize their dreams.

In 2015, Jinpai specially set up Jinpai Public Welfare charitable Foundation, promoting public welfare Charity moves towards a professional, normative and sustainable development path.

In addition, Jinpai vigorously develops green economy and promotes green and low-carbon development. By building a "green factory", In the past 10 years, Jinpai has saved more than 3.1 million tons of water, 35 million kilowatt hours of electricity, 69500 tons of raw coal, and 3 million tons of waste water. The comprehensive energy consumption per 10000 yuan of output value has decreased by 55%, and the production efficiency has improved significantly. In addition, Jinpai has realized the recycling of solid waste by turning the environmental sludge of medicine residue into fertilizer and turning distiller's grains into fodder.

Enter the international market and realize the development at sea

It is a long-term development strategy of Jinpai to enter the international market in an orderly manner and promote the "going out" of national liquor brands. The promotion of Jinpai's products to the world is a concrete practice of Jinpai's adherence to the concept of sustainable development.

Over the past 70 years, Powerbrand has always adhered to its goals and worked hard.

In 1982, Jinpai signed the first overseas order in Malaysia, taking the first step in overseas development. On October 28, 2013, Jinpai Overseas Marketing Department was officially established, which marks that Jinpai's overseas positioning has changed from "trade" to "marketing", that is, from simple product sales to product planning and development, market planning and promotion, brand building and other aspects. In 2015, Jinpai set up the International Business Department (later renamed as the International Business Department) to cultivate international business as a strategic business.

In the future, Powerbrand will maintain its tenacity, promote high-quality development, and strive to become Centennial brand A century old enterprise.

Disclaimer: There are risks in the market, so you should be careful! This article is for reference only, not for sale basis.

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